DecideAct raises a further DKK 14.8 million from private investors, including the chairman of the board, to accelerate growth.

Software company DecideAct has agreed with private investors, including Jens Munch (J. Munch Holding ApS) and Peter Søndergaard (chairman of DecideAct) that they will invest a further DKK 14.8 million in total into DecideAct by way of a directed issue. The investment represents a major strengthening of the company’s capital base and will be deployed to accelerate the implementation of DecideAct’s growth strategy over the next two years.

More sales resources and faster tech deliveries
The main part of the capital will be deployed to widen DecideAct’s sales and marketing bandwidth and allow DecideAct to pursue its pipeline with greater force. This will also allow for allocation of additional sales resources in favor of larger, corporate prospects which are potential game changers for DecideAct, but which are also known for having extended processes, special feature/function requests and high dependency upon single corporate management members (Chief Strategy Officers, CFOs or CEOs). Furthermore, the investment enables expedited delivery of the technical roadmap.

Potential to become a dominant player
Chairman of the board, Peter Søndergaard, former Executive Vice President of Gartner Group expects the capital injection to provide the decisive boost to a concept that has already proven its viability and relevance in many different businesses. Commenting on his own involvement, he states: "I have previously expressed the view that DecideAct has the potential to become a dominant player in its category. And I want to help unlock that potential."

Relevant and highly scalable solution
Previously Jens Munch has made it clear that he considers DecideAct's solution to be both relevant in the market and highly scalable, and he believes that DecideAct has proven this assumption correct with the addition of customers in multiple industries and geographies. Commenting on the current capital injection, Jens Munch says: "Investment is about confidence, and I have confidence in DecideAct as an investment case and in the people behind it. The product is rock solid and very much in line with a global trend in strategy. In addition, the company is staffed by a highly competent team of people, from the management and board level down to the individual functions."

Muscles to tip the margins
CEO and Co-founder, Flemming Videriksen says: "If you compare us to a football team that aspires to play at the absolute top, then it is crucial that in addition to having a good team, you also have the resources to work on the things that tip the margins in your favor. I am convinced we will get that now. We are pleased that our investors have confidence in DecideAct's long-term potential and we will continue to do our utmost to live up to it. The additional financial muscles that follow from this transaction only further reinforces my belief that we will succeed in capturing a significant slice of the billion-dollar potential that our category is estimated to represent."

Strong signal from investors close to the business
The deviation from the normal pre-emptive rights was decided due to the desire to enable DecideAct to pursue its strategy with even greater force and at the same time to secure a continued full focus upon the business. By agreeing with key individuals who are already very knowledgeable about the Company, the transaction could be performed without any major distraction to management. Last, but not least, management, board and founders see the commitment to such significant additional investment as a very strong signal, given that it comes from investors who are already close to the business. In particular this is the case when it comes to the chairman of the board, Peter Søndergaard.

For further details of the transaction, please go to https://www.decideact.net/investor-relations/ where you can find the official market announcement.