DecideAct raises a further DKK 14.8 million from private investors, including the chairman of the board, to accelerate growth.


Further private investment of DKK 14.8 million in DecideAct represents a major strengthening of the company’s capital base and will be deployed to enhance the implementation of DecideAct’s growth strategy over the next two years.

Software company DecideAct has agreed with private investors, including Jens Munch (J. Munch Holding ApS) and Peter Søndergaard (chairman of DecideAct) that they will invest a further DKK 14.8 million in total into DecideAct by way of a directed issue. The investment represents a major strengthening of the company’s capital base and will be deployed to accelerate the implementation of DecideAct’s growth strategy over the next two years.

More sales resources and faster tech deliveries
The main part of the capital will be deployed to widen DecideAct’s sales and marketing bandwidth and allow DecideAct to pursue its pipeline with greater force. This will also allow for allocation of additional sales resources in favor of larger, corporate prospects which are potential game changers for DecideAct, but which are also known for having extended processes, special feature/function requests and high dependency upon single corporate management members (Chief Strategy Officers, CFOs or CEOs). Furthermore, the investment enables expedited delivery of the technical roadmap.

Potential to become a dominant player
Chairman of the board, Peter Søndergaard, former Executive Vice President of Gartner Group expects the capital injection to provide the decisive boost to a concept that has already proven its viability and relevance in many different businesses. Commenting on his own involvement, he states: "I have previously expressed the view that DecideAct has the potential to become a dominant player in its category. And I want to help unlock that potential."

Relevant and highly scalable solution
Previously Jens Munch has made it clear that he considers DecideAct's solution to be both relevant in the market and highly scalable, and he believes that DecideAct has proven this assumption correct with the addition of customers in multiple industries and geographies. Commenting on the current capital injection, Jens Munch says: "Investment is about confidence, and I have confidence in DecideAct as an investment case and in the people behind it. The product is rock solid and very much in line with a global trend in strategy. In addition, the company is staffed by a highly competent team of people, from the management and board level down to the individual functions."

Muscles to tip the margins
CEO and Co-founder, Flemming Videriksen says: "If you compare us to a football team that aspires to play at the absolute top, then it is crucial that in addition to having a good team, you also have the resources to work on the things that tip the margins in your favor. I am convinced we will get that now. We are pleased that our investors have confidence in DecideAct's long-term potential and we will continue to do our utmost to live up to it. The additional financial muscles that follow from this transaction only further reinforces my belief that we will succeed in capturing a significant slice of the billion-dollar potential that our category is estimated to represent."

Strong signal from investors close to the business
The deviation from the normal pre-emptive rights was decided due to the desire to enable DecideAct to pursue its strategy with even greater force and at the same time to secure a continued full focus upon the business. By agreeing with key individuals who are already very knowledgeable about the Company, the transaction could be performed without any major distraction to management. Last, but not least, management, board and founders see the commitment to such significant additional investment as a very strong signal, given that it comes from investors who are already close to the business. In particular this is the case when it comes to the chairman of the board, Peter Søndergaard.

For further details of the transaction, please go to where you can find the official market announcement.



Flemming Videriksen, CEO & Founder
+ 45 78756550

Flemming VideriksenCEO, Founder

Expert in sstrategy design, strategy execution management and cultural change in organizations. For more than 25 years, Flemming has been a trusted advisor and executive coach to top organizational leaders around the world.


About DecideAct

Østre Kajgade 3
3730 Nexø


About DecideAct A/S

DecideAct is a provider of SaaS software and solutions that move manual execution and follow-up of strategy to a cloud-based Strategy Execution Management platform. By rethinking the way strategy is executed, DecideAct has created a groundbreaking tool that is relevant to all companies and organizations, public or private, in all industries, geographies, functional roles and their mission critical priorities related to achieving strategic goals. DecideAct’s vision is to modernize strategic leadership through technology.

Subscribe to releases from DecideAct

Subscribe to all the latest releases from DecideAct by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from DecideAct

Det er på tide at sætte strøm til den offentlige sektors eksekveringskraft30.6.2022 07:00:00 CEST | Pressemeddelelse

Aldrig tidligere er der blevet vedtaget så mange reformer, love og lokale kommunale strategier og planer. Skal samfundet have den fulde gevinst af politiske reformer og strategier, som løfter store samfundsmæssige udfordringer, skal den offentlige sektors evne til at implementere og eksekvere styrkes. Derfor indgår DecideAct A/S og Influenter A/S nu et samarbejde om at digitalisere eksekveringen. Det vil skabe bedre overblik og styring, mindre ressourceforbrug til opfølgning og sikre, at strategier og indsatser, der er på vej til at køre af sporet, kan korrigeres i tide. Det skal resultere i bedre borgerservice, en mere agil offentlig forvaltning, sparede skattekroner og ikke mindst en større tilfredshed for de mange offentligt ansatte, som hver dag arbejder for at give den bedste service.

DecideAct er valgt af universitetet i Akureyri, Island, til at hjælpe med strategiformulering og execution management28.6.2022 13:44:02 CEST | Pressemeddelelse

DecideAct har indgået en kontrakt med UNAK (The University of Akureyri), som har programmer på alle niveauer inden for universitetsstudier. Universitetet, som spiller en nøglerolle i at fremme universitetsuddannelse, forskning, udvikling og innovation i Island, vil bruge DecideActs digitale infrastruktur til at støtte gennemførelsen af UNAKs nye femårige strategi. Det er DecideActs tredje aftale inden for uddannelsessektoren.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom