YouGov Denmark

Which energy companies offer good value for money?

Norlys is the highest-ranked energy company in Denmark on value-for-money. Despite inflation, Norlys has increased its value-for-money score compared to last year.

According to YouGov’s cost of living tracker, 59% of Danes have already cut their usual spending because of the rising cost of living, and energy bills are one of the drivers. 16% of Danes say that in the last three months, they have “always” or “most of the time” struggled to afford their energy bills. 21% have occasionally struggled.

The rising energy prices particularly impact Danes who live in a house or terraced house for heating the home. Therefore, YouGov has taken a closer look at which energy companies they feel offer good value for money.

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This fall, the five best-performing energy companies on value for money are Norlys, Andel Energi, Energi Fyn, NRGI, and Natur-Energi. Norlys differs from the other brands in the top 5 by offering not only energy but also internet and TV. Energy is usually a low-engagement product that many consumers don’t know or have an opinion about the traditional energy companies. However, with the rising prices, this have changed during the last couple of months.

All the energy companies on the top 5 list offer green energy to their customers.

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Although all energy prices have increased this fall compared to last year’s period for all customers, several companies have still managed to increase their value for money score. Despite increased prices, customers feel they offer a good product for the price compared to other brands.

Norlys has improved its score the most this fall compared to the same period in 2021 (up 5.2). As Norlys offers several products, it is impossible to say whether this is related to their energy products or a combination. Natur-Energi and EWII come in second (both are up 2.3 points).  


The rankings are based on net scores from YouGov BrandIndex – our industry-leading brand health tracker. The metric used is Value. Whether a brand offers good or bad value for money is not necessarily “cheap,” but the brand offers a customer a lot in return for the price.

The ranking shows the energy companies with the highest value-for-money net scores between September 1, 2022, to November 30, 2022. The improver ranking compares the scores with the same period in 2021.

Data from YouGov’s cost of living tracker are drawn from November 10-14, 2022. YouGov surveyed 2.023 Danes aged 18 and over.



Matthew Smith
Head of Data Journalism @mattsmithetc



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