YouGov Denmark

Nordic Bank and payment system consideration rankings 2022

With our latest report, discover which banks and payment systems are the most considered by consumers in 30+ markets around the globe.

This year we have chosen to compare brands by our 'consideration' metric. In this metric people are asked "when you are in the market next to open a financial services account, from which of the following would you consider opening an account?" providing us an insight into which brands consumers are contemplating trusting with their money.

Nordic Best Bank and Payment Rankings









Top improvers


Denmark improvers


Finland improvers


Norway improvers




The data included in the YouGov Bank and Payment Systems Consideration Rankings report 2022 has been drawn from YouGov BrandIndex.

For the brand ranking, brands were ranked based on their ‘consideration’ score. In this metric people are asked, “when you are in the market next to open a financial services account, from which of the following would you consider opening an account?”. Brands were ranked by this consideration score between October 1, 2021, and September 30, 2022. To determine the biggest improvers, brands were sorted by change in score between that time and the previous twelve months.

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must have been tracked for at least six months to be included in either ranking.



Matthew Smith
Head of Data Journalism @mattsmithetc



About YouGov Denmark

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About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

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At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 22 million registered panel members to deliver accurate, actionable consumer insights.

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