YouGov Denmark

How do rising costs impact the Danes and Swedes?

Share
The cost-of-living crisis significantly affected the Danish and Swedish economies and consumer confidence in September.

YouGov’s cost-of-living tracker examines how European experience inflation and how they deal with it every month.

Most Danes and Swedes do not struggle to make ends meet financially (76% and 71%), and 43% of Danes and 34% of Swedes describe their financial situation as relatively or very comfortable. However, the majority (59% in Denmark and 55% in Sweden) have had to cut their usual spending due to the cost-living-crisis.  

To view this piece of content from d25d2506sfb94s.cloudfront.net, please give your consent at the top of this page.

62% of Danes expect to make cuts going forward, and 41% already cut their usual spending, but they also expect to make further cuts. In Sweden, even more (68%) expect to make cuts soon, while 39% have already cut their usual spending and expect to make further cuts. Only 15% in Denmark and Sweden have been able to maintain their usual spending so far and expect to be able to continue to do so, despite the cost-living crisis.

To view this piece of content from d25d2506sfb94s.cloudfront.net, please give your consent at the top of this page.

46% of women in Denmark have made cuts to their usual spending and expect to make further cuts, which applies to a significantly lower proportion of men (36%).

To view this piece of content from d25d2506sfb94s.cloudfront.net, please give your consent at the top of this page.

Women are also overrepresented in Sweden among those who have made cuts and expect further cuts. 48% versus 31% of males. The 45-59 years old are also overrepresented (46%) and those living in Northern mid-Sweden (48%).

Energy bills make most Danes and Swedes struggle

When asked to reflect on the last three months, most Swedes and Danes have not struggled to afford any of their usual spendings. However, energy bills (e.g., home heating, electricity, etc.) have caused the most problems.

17% and 15% in Denmark and Sweden have always or most of the time struggled to afford their energy bills.

To view this piece of content from d25d2506sfb94s.cloudfront.net, please give your consent at the top of this page.

To view this piece of content from d25d2506sfb94s.cloudfront.net, please give your consent at the top of this page.

Methodology

Data is drawn from YouGov’s cost-of-living tracker, which describes the impact of price increases on the European consumer’s financial situation.

YouGov surveyed 1035 Danes and 1008 Swedes using standardized online interviews. The surveys were conducted between September 8-12, 2022. The results are representative of the population in Europe aged 18 and over.

Keywords

Contacts

Matthew Smith
Head of Data Journalism @mattsmithetc

Images

Links

About YouGov Denmark

YouGov Denmark
Klosterstræde 9
1157 København K

About YouGov

YouGov is an international research data and analytics group.

We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities.

As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives.

We call it Living data. 

Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year.

That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world.

Imagine if you could know what 20 million+ people in over 55 markets were thinking now?

Or last week? And do so again and again? 

That’s why we’re different. Rather than commissioned research that’s already out-of-date by the time it reaches your inbox, our data is alive.

So, no matter how quickly things change, you’re always in the know.

YouGov. Living Consumer Intelligence.

Subscribe to releases from YouGov Denmark

Subscribe to all the latest releases from YouGov Denmark by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from YouGov Denmark

HiddenA line styled icon from Orion Icon Library.Eye