Bellagroup A/S

Major Danish merger will reinforce Copenhagen’s position as the fashion capital of Scandinavia

Del

A brand-new marriage between Copenhagen based fashion trade fairs CIFF and Revolver is a reality. The purpose of the merger is to maintain and evolve the relevance of both fashion fair concepts as well as bolster Copenhagen’s position as the fashion capital of Scandinavia. The director of the new and shared organization calls the merger a “power move” set to benefit the entire Scandinavian industry.

Sofie Dolva from CIFF and Christian Maibom from Revolver are teaming up as part of a major merger on the Danish fashion trade fair scene. Photo: Frederikke Nørgård
Sofie Dolva from CIFF and Christian Maibom from Revolver are teaming up as part of a major merger on the Danish fashion trade fair scene. Photo: Frederikke Nørgård

When Copenhagen Fashion Week takes place in the summer of 2023, it will be with a new and enhanced trade fair scene, as the two competing fashion fairs CIFF and Revolver are merging to create an even stronger fashion week in the Danish capital.

This strategic move aims to benefit the thousands of buyers and press respresentatives visiting the city of Copenhagen as well as the hundreds of exhibiting brands and the Scandinavian fashion industry at large.

The merger is the response to a long-lived wish from several key stakeholders across the Danish and Scandinavian fashion industry for nurturing and developing one unified and coordinated fashion city and order platform. 

Capitalizing on the unique momentum of Copenhagen

The purpose of this new union between CIFF and Revolver is to renew and develop the overall fair experience, and thereby also capitalizing on the great momentum Copenhagen as an event destination city is experiencing right now due to the successful pandemic response during the past years. Not to mention a continued international interest in Scandinavian fashion in general.

Moving forward both fairs will be coordinated by one team, but Copenhagen will still be able to maintain two unique fair concepts and locations with CIFF at Bella Center Copenhagen and Revolver at Øksnehallen. That way the exciting diversity characteristic of Scandinavian fashion as well as the many unique facets and qualities of Copenhagen will remain an integral part of the total fair experience.

“One Copenhagen”: One united organization, two different fair concepts

Both organizations will gather under the same umbrella with one physical HQ in connection with the permanent CIFF Showrooms at Bella Center Copenhagen. Revolver’s entire organization will relocate to join the CIFF team. 

Founder and Creative Director of Revolver, Christian Maibom, states:

"I am throroughly proud of this solution. It took will power, time, and hard work from all parties to reach this goal. By uniting each of the two organizations' unique qualities, we can deliver a fantastic and future-proof framework, which I personally and together with the rest of the Revolver team very much look forward to being a part of."

A “power move” visible already by February 2023

Already for the upcoming edition of Copenhagen Fashion Week in February 2023, which will be the last with the current set up of to seperately planned fairs, visiting buyers and exhibiting brands will be able to get a sneak peek of the future: Shuttle bus services between the different venues as well as joint buyer information and exchange is just a small fraction of new initiatives to come. 

Director of CIFF, Sofie Dolva, states:

"I am humbled and deeply excited by the opportunity to lead this new and united organization, which rests on the shoulders of some of the most competent and experienced trade fair experts, Scandinavia has to offer. Now we go all in on creating even more progress and value for the many stakeholders of Copenhagen Fashion Week. This merger will be the biggest power move the European fashion fair industry has experienced in many years."

 

Facts:

  • Founded in 1993, CIFF – Copenhagen International Fashion Fair – hosts two annual trade fairs in Bella Center Copenhagen during Copenhagen Fashion Week.

  • Furthermore, CIFF operates a large number of curated showrooms in Bella Center Copenhagen, where Danish and international fashion brands showcase their creations to buyers all year round.

  • In February 2023 CIFF will celebrate its 30th anniversary during CIFF 60.

  • Revolver Int. Fashion Trade show was founded in 2014 by Jan Bush Carlsen and Christian Maibom and has since been presented biannually in Øksnehallen and Forum Copenhagen, respectively.

  • Revolver presents Scandinavian, contemporary, and designer driven brands both within women’s as well as men’s wear, carefully mixed with like-minded international brands.

  • Furthermore, Revolver operates the biannual men’s wear project “Scandinavian Manifesto” in collaboration with the Pitti Uomo fair in Florence. 

Nøgleord

Kontakter

Billeder

Sofie Dolva from CIFF and Christian Maibom from Revolver are teaming up as part of a major merger on the Danish fashion trade fair scene. Photo: Frederikke Nørgård
Sofie Dolva from CIFF and Christian Maibom from Revolver are teaming up as part of a major merger on the Danish fashion trade fair scene. Photo: Frederikke Nørgård
Download

Information om Bellagroup A/S

Bellagroup A/S
Bellagroup A/S
Center Boulevard 5
DK-2300 Copenhagen S

+45 32 52 88 11https://bellagroup.dk/frontpage

Bellagroup is one of Denmark’s leading businesses in the hotel, conference, exhibition and hospitality industry.

Each year over a million guests from both home and abroad visit Bellagroup’s venues and hotels in Copenhagen. bellagroup has just under 1,600 hotel rooms, more than 160 meeting and conference rooms and approx.. 200,000 sq meter of meeting and event facilities which can accommodate more than 30,000 people at the same time.

Følg pressemeddelelser fra Bellagroup A/S

Skriv dig op her, og modtag pressemeddelelser på e-mail. Indtast din e-mail, klik på abonner, og følg instruktionerne i den udsendte e-mail.

Flere pressemeddelelser fra Bellagroup A/S

CIFF - Copenhagen International Fashion Fair - appoints new director8.8.2022 14:55:46 CEST | Pressemeddelelse

Bringing in-depth knowledge of navigating changes in consumer and trade behavior at both startup and corporate level within the beauty industry, Sofie Dolva now assumes responsibility of operating and developing trade fairs, brand collaborations and new areas of business for CIFF. The new director comes from a position as Sales & Marketing Director at Danish tech hair care brand LULAB and has previously worked as business unit director at L’Oreal.

Impressive Tour happening caught on video: Climbers dressed in biking gear welcomes riders to Copenhagen 76 meters above ground30.6.2022 07:01:00 CEST | Pressemeddelelse

When race director Christian Prudhomme opened the international press center and the temporary Copenhagen Tour HQ – also known as ‘the permanence’ – at Bella Center on Tuesday, the adjacent AC Hotel Bella Sky marked the occasion with four climbers performing a daring stunt from the top of the iconic hotel while dressed in biking gear. The happening is set to be repeated during Friday’s time trial in the Danish capital.

Riding solo for the very first time: CIFF Kids all set to kick off the European trade fair season5.5.2022 14:24:33 CEST | Press release

With a clear goal of bringing together the industry, CIFF Kids looks forward to welcoming brands, buyers and press for three intense days of trade and inspiration at Bella Center Copenhagen. Now scheduled earlier in the summer June 19th-21st, the kids’ version of renowned mothership CIFF officially detaches to better accommodate trade cycles both nationally and internationally.

I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter samt finde vores kontaktoplysninger.

Besøg vores nyhedsrum