Intelligent Marking Accelerates U.S., Global Expansion with Multi-Million Dollar Investment From Danish Entrepreneur


Creator of autonomous robot for GPS line marking of sports facilities adds 12 new employees to U.S. subsidiary, tripling number of total employees for Danish-based startup; Robots now in use on five continents.

Hjørring, Denmark, and Acworth, Georgia – March 7, 2019 – Intelligent Marking, creator of the first and best-selling autonomous robots for GPS line marking on sports fields, today announced the expansion of its U.S. subsidiary in Georgia with a dozen new sales and support staff. This new aggressive global expansion for the Danish startup was made possible with the completion of a multi-million dollar funding round led by investor Johnny Laursen, CEO at Benjamin Capital.

“We are now positioned to rapidly grow and support our robotic sports turf line marking solution and dominate the U.S. marketplace in 2019 and beyond with this new strategically placed sales force and product support team,” said Jason Aldridge, President, Intelligent Marking USA, Inc. “We’re excited about having an existing customer base, which has already proven their labor improvements and cost savings, in combination with a newly formed sales structure and support staff, all within no more than a 4-hour drive from any prospect in the nation.”

Intelligent Marking, founded by co-CEOs Anders Ulrik Sørensen and Andreas Ydesen as a high school project in 2014, is well under way to automating the painting of sports facilities worldwide, a market worth billions of dollars. The patented Intelligent One can mark lines on all types of sports fields (i.e. soccer, football, lacrosse) on natural grass or artificial turf, managed through a mobile app, eliminating the need for an operator while increasing precision and sustainability. Intelligent One is already sold or leased to non-profit sports organizations, municipalities, school districts, private schools, commercial contractors and professional teams in Europe, the U.S., Australia and Japan. 

"Our customers have as many as 250 playing fields that need to be painted continuously, and once they try autonomous line marking with Intelligent One, they find that they cannot do without it,” Sørensen said. “With our robot, they just have to choose the desired sport type and field layout, push a button, and then the robot will drive from field to field and make sure that the lines are accurate and precise. Some of our customers have proven annual savings of nearly 70 percent."

The manufacturer’s suggested retail price for the robot is $49,999, and based on prior experience with customers, the return on investment is 12 to 18 months. Companies, organizations and local authorities can also choose to lease the robot solution for less than $899 per month.

Sound investment team

Johnny Laursen, CEO of Benjamin Capital and well known in Denmark for several successful company startups and investment projects, will become 10 percent owner of the company. According to Laursen, he chose to get involved with Intelligent Marking because he sees the enormous potential for the Intelligent One robot.

"I do this because I am convinced that it is a very good investment,” Laursen said. “I have followed them for some years, and I just love these guys and all the vigor, humbleness, ingenuity and diligence they put into it. They have already overcome many challenges and that has made them stronger. I love being part of this.”

Other investors include Jacob Risgaard (Coolshop), Mikkel Jacobsen (Carsoe), and Henrik Jørgensen (Rævskær Holding), who acts as the company chairman of the board. This newly formed group of four investors provide the financial strength to reinforce and expand this new vertical market opportunity engineered by Intelligent Marking.

Press photos:

More information:

Case Study on the use of a line making robot by local authorities in Odense, Denmark





About Grouleff Communications

Grouleff Communications
Workspace, Haslegaardsvej 10
8210 Aarhus V

+45 28915809

About Intelligent Marking:

Founded in 2015 by Anders Ulrik Sørensen and Andreas Ydesen, Intelligent Marking Ltd. is the company behind the world's first and most comprehensive autonomous line marking robot. Intelligent Marking USA, Inc. is a U.S. subsidiary of Intelligent Marking, situated in Acworth, Georgia. Notable customers from the United States include Raymond James Stadium, Florida; Premier Sports Campus, Florida; Baton Rouge Parks and Recreation, Louisiana; Grand Park Sports Campus, Indiana; Round Rock Sportsplex, Texas; Austin Bold FC, Texas; Gillette Stadium, Massachusetts; City of Salt Lake City, Utah; Town of Arlington, Tennessee; City of Decatur, Alabama; City of Springdale, Arizona; City of Allen, Texas; City of Dallas, Texas; City of Chesterfield, Missouri; Sozo Sports Campus, Washington; Legacy Sports Center, Michigan; University of Rhode Island, Rhode Island; New United FC, Wisconsin; Fortress Obetz Stadium, Ohio; Sauk-Rapids School District, Minnesota; Bozeman Sports Complex, Montana; and WRAL Soccer Park, North Carolina. For more information, visit

Subscribe to releases from Grouleff Communications

Subscribe to all the latest releases from Grouleff Communications by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Grouleff Communications

Blue Ocean Robotics er kåret til Europas suverænt bedste robotvirksomhed i kategorien “Professionelle servicerobotter”26.5.2020 06:00:00 CESTNyhed

I dag bliver Blue Ocean Robotics kåret som Europamester i udvikling og kommercialisering af servicerobotter til professionel anvendelse. Det er det internationalt anerkendte analysehus Frost & Sullivan, der står bag kåringen, og som hædrer virksomheden for dets arbejde med især UVD Robots, men også for robotterne fra GoBe Robots og PTR Robots. Med de selvkørende desinfektionsrobotter har servicerobot-specialisterne fra Odense, Danmark, vakt global opsigt med den gennemprøvede virusdræber-løsning, der nu er i fuld sving med at redde menneskeliv hver eneste dag i over 50 lande.

Dansk robotfirma indtager et nyt land hver måned15.5.2020 10:12:53 CESTNyhed

Med 420 procents vækst i robotsalget i det netop afsluttede regnskabsår er virksomheden Cobot Lift i fuld gang med at indtage verdensmarkedet. Siden december 2019 har Cobot Lift eksporteret sin unikke robotteknologi til industrien i USA, Hviderusland, Polen, Norge samt Danmark. På trods store investeringer i produktudvikling og ekspansion i en verden præget af virusudbrud kan det unge robotfirma Cobot Lift fremvise sorte tal på bundlinjen i sit netop offentliggjorte 2019-2020 regnskab.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom