BC Hospitality Group bring in a significant industry profile for CIFF (Copenhagen International Fashion Fair).

It is not anyone moving into Bella Center Copenhagen when Christina Neustrup, October 1^st, takes the seat in the executive chair of CIFF: 15 years of experience with brand development, communication and PR in the fashion and lifestyle industry come along, among others from Stine Goya and By Malene Birger.

Christina Neustrup: “I’m looking forward to build up a contemporary and relevant CIFF. A format that can inspire and incite - both physically and digitally. We must create the great experience and the best framework for trade and cooperation. As my longtime friend and mentor Malene Birger says: "There is no logic in creating a lot of beautiful designs if no one buys them". It is what CIFF has always been able to do - we take our customers' business seriously and we are always on - not only during the two fashion weeks. I am looking forward to building on and contributing to this, together with the strong CIFF team.”

Christian Folden Lund, CCO, BC Hospitality Group: “The company has undergone major and necessary changes over the past year, and there is a need for new and distinct management taking the lead in developing CIFF through the remaining COVID-19 crisis, and at the same time ensure growth. It is not an easy task, but I am convinced that Christina, together with the CIFF team, will form the perfect constellation, in close dialogue with the industry, in developing the annual fairs and the permanent showrooms in Bella Center Copenhagen. We must secure a strong CIFF, which together with the other players in Copenhagen Fashion Week, must maintain and develop Copenhagen and Denmark's position as an international fashion destination. We are very much looking forward to the collaboration.”

"We are in challenging times - to put it mildly. Despite this, the Danish fashion scene continues to receive positive attention - generated by the Copenhagen Fashion Week team, Dansk Mode & Textil and Wear - and we, as an industry, must of course benefit from it, explore and use it in the best possible way. ” concludes Christine Neustrup.

A very important factor for all BC Hospitality Group's business areas is sustainability, and there will continuously be full focus on integrating and implementing sustainability in CIFF's activities and initiatives.

In addition to solid experience from the fashion industry, Christina Neustrup is, since 2015, also the founder and owner of The Social Club, developing brands and commercial projects without compromising on creativity.

The CIFF team consists of a total of 10 dedicated employees who run the two annual fairs, CIFF in August and February, as well as the permanent showrooms, open for business all year round.

Christina Neustrup joins the company October 1^st.