GEORG JENSEN AQUIRES DANISH SILVER

 Copenhagen – Georg Jensen has acquired Danish Silver, a globally recognized and authorized dealer of Georg Jensen antique hollowware, jewellery and watches, it was announced today by David Chu, CEO of Danish design brand Georg Jensen, and Gregory Pepin, CEO of Danish Silver.

Founded by Gregory and Anna Kristina Pepin in 1999, Danish Silver holds the world’s largest collection of antique Georg Jensen silver available for purchase.

Now known as Georg Jensen Antiques, the collection will soon be exclusively available in Georg Jensen flagship stores in Copenhagen, New York and London as dedicated Georg Jensen Antiques shop-in-shops. Georg Jensen Antiques will continue to show at major antique events and fairs in the United States as well as expositions and collector events in Europe and Asia.

“It is our great pleasure to embrace the heritage of Georg Jensen and extend the message of luxury within our own stores,” Mr. Chu said in announcing the acquisition. He added, “Mr Pepin’s knowledge and understanding of the customer will help to introduce the Georg Jensen antique business to a new audience of collectors and grow Georg Jensen as a luxury brand.”

“I am honoured to join the Georg Jensen family,” Mr Pepin said. “It is a unique opportunity to be a part of a design culture where silver design and craftsmanship is the origin of the brand.”