lavera Naturkosmetik is now climate-neutral and is protecting 5,023 ha of rain forest in the Amazon region
The world is in a state of climate stress, and the forest area of our earth is visibly shrinking. Since 1990, the area has receded by over 80 million hectares*. Therefore the lavera natural cosmetics brand is continuing to expand its social and ecological commitment. As a gift to nature, lavera and natural cosmetics manufacturer Laverana are now balancing out a total of 25,000 t of CO2 emissions, which were incurred for climate-neutral product manufacturing
On November 23, 1987 – precisely 33 years ago – the lavera natural cosmetics brand was founded by Thomas Haase. The company founder was firmly convinced from the beginning that nature is the only true source of beauty care. His pledge: Nature is not something people should only be able to feel but also experience in the future. Already back then, the corporate orientation was "Care from nature with innovative and natural solutions, available and affordable to everyone. Manufactured by a sustainable, ecologically-driven company". From the beginning, all ingredients of the natural cosmetic brand have been of a purely natural origin – carefully selected and preferably from controlled organic cultivation. The proprietary composition of active ingredients, along with manufacturing processes and all company processes are dedicated to the goal, as a brand and a company, of continuously reducing the CO2 footprint and thus becoming climate-neutral.
2020 in total, 25,000t for the business year of 2019 are being compensated by development and climate protection projects. One of these initiatives is the forest protection project in Peru, which at the same time promotes sustainable Brazil nut cultivation. More information on this unique nature reserve is available at the following link:
*German Federal Ministry for Economic Cooperation and Development, Forest and Climate Change 2020
For detailed information, please do not hesitate to consult our press contact.
Sabine Kästner (Sustainability Officer and press)
or Sara Honerkamp (Press)
Phone: +49 (0)511 - 67541 – 154 or -149
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Did you know? The 23 November is “Natural Cosmetics Day” Let only nature on your skin! #natureonmyskin16.11.2021 13:26:14 CET | Press release
lavera celebrates Natural Cosmetics Day Fortunately, gone are the days when natural personal care was still a niche market. With 1.8 million new buyers of natural personal care in 2020 and a market share of 8.6%*, the numbers speak for themselves: For many, ‘nature on your skin’has long been the first choice when it comes to cosmetics. This is why in 2019, lavera officially declared the 23 November "Natural Cosmetics Day". This year, the natural personal care brand would like customers to share why they prefer their personal care products natural under the hashtag #natureonmyskin. Our motto is: Beautiful skin, but make it natural! The reasons for using natural personal care products are endless, but not everyone knows about them. All the more reason to spell them out! For starters, using natural personal care products is not only good for your skin, but also for the environment. This is why in 2019, lavera officially declared the 23 November the Day of Natural Cosmetics in order to rai