YouGov Denmark

Eco-investing in the Nordics

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How many are willing to invest and consider themselves environmentalists, and how does the eco-investor distinct from the regular investor across the Nordic countries?

YouGov's financial service report shows that when picking a financial services provider, the company’s ethics (27%) and sustainability (24%) play an essential role for global consumers.

In a new study, YouGov segments and profiles various consumer categories in the Nordics based on their willingness to invest and whether they view themselves as environmentalists.

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The study shows that among Nordic consumers with a high or middle household income, 17% can be considered eco-conscious investors. In contrast, 30% can be classified as regular investors.

Uncover demographics, attitudes, and behaviors of eco-conscious investors in Sweden and Finland and regular investors in Denmark and Norway. Find out how these investor groups consume media and how to reach them.  

Download the study here

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About YouGov Denmark

YouGov Denmark
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About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world's most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 22 million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

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For further information, visit business.yougov.com

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