Direct Response Technologies

Discusses the Significance of Tracking Lifetime Value in Affiliate Marketing

PITTSBURGH, 2013-01-29 16:08 CET (GLOBE NEWSWIRE) --
DirectTrack, the world's most comprehensive performance marketing and affiliate
tracking platform, released its latest whitepaper on the value of implementing
relationship marketing strategies within affiliate marketing programs. The
paper, titled "Marrying Relationship Marketing with Tracking Technology for a
More Accurate ROI" explores the ways networks and advertisers can use advanced
tracking technology to create ongoing revenue-sharing opportunities that
compensate affiliates over the lifetime of the relationship. 

"With increased pressure to improve the bottom line, our clients are searching
for opportunities to upsell, cross-sell, and drive additional revenue among
existing customers," said George Bordo, General Manager at Direct Response
Technologies. "By implementing relationship marketing practices into their
overall strategy, these clients can improve partner retention and increase
revenue growth." 

Today's tracking technology does more than just track clicks and measure
impressions. It can be used to provide marketing professionals with a larger
picture of their overall marketing ROI. A traditional affiliate ROI calculation
is generally based on one particular action, such as a lead, sale, sign up,
etc. With a more advanced tracking and analytics platform such as DirectTrack,
an enhanced ROI can be created and evaluated when tracking continues far past
the initial action. 

With advancements in technology, the ability to easily configure, track, and
pay for achievement of targeted results is leading the evolution of performance
marketing. For example, DirectTrack enables advertisers and networks to track
and pay commissions based on targeted criteria, such as demographic data,
ongoing activity, and specific products. Designed to attract affiliates who are
highly motivated by multiple payout options, DirectTrack clients can configure
commissions to incent activity that drive strategic business results. 

"Performance marketing is quickly evolving, and it's imperative that the
technology keeps pace," added Bordo. "Many of our clients are driving the
advancement within the industry, and we are working in collaboration to ensure
that we develop the advanced technology needed to continue the evolution of
relationship marketing." 

For more information about relationship marketing within digital marketing,
download the whitepaper at http://pdt.directtrack.com/Relationship-WP. 

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate
marketing platform, provides best-in-breed technology to the world's most
powerful performance marketing and affiliate programs. Global merchants and
networks choose Direct Response Technologies for the reliability, scalability,
and accuracy of its solutions. 

DirectTrack X, the next generation of the world's most comprehensive
performance marketing platform, is engineered with the industry-leading
features and functionality found in our pioneering affiliate tracking software,
and now includes a superior user experience. For more information about Direct
Response Technologies or DirectTrack, visit www.directtrack.com or call (866)
773-4460. 

The Direct Response Technologies logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13580 

DirectTrack is a registered trademark of Direct Response Technologies. All
other trademarks and registered trademarks are trademarks of their respective
owners. 


         CONTACT: Media Contact:
         Sandy Barsotti
         Director, Marketing
         Direct Response Technologies
         +1 412-921-6881 x36403
         +1 412-952-4028 - cell
         sbarsotti@directresponse.com