CIFF 67 Signals a New Era as CIFF Expands into a Year-Round Global Platform

As highlighted by Director Sofie Dolva, CIFF is evolving to meet a new reality - one where connection, visibility, and relevance extend far beyond a few days in Copenhagen.

“CIFF is no longer just a moment in time. It’s a platform built to support the industry continuously - across cities, markets, and formats. Our role is to create meaningful connections and opportunities where they matter most,” says Sofie Dolva, Director of CIFF.

CIFF 67 - A Curated Industry Platform

Taking place 3-5 August, CIFF 67 will bring together a strong mix of leading Scandinavian and international brands, reinforcing its position as a key meeting point for the industry.

This season, CIFF welcomes new brands including 66°North, Oakley, Rains, Snow Peak, Eytys, Palmes Tennis Society, Libertine-Libertine, Vans, and Merrell, alongside the return of G-Star, featured within a dedicated denim-focused area.

The curated brand mix also includes forward-thinking and contemporary labels such as OpéraSPORT, MKDT Studio, CMMN SWDN, Les Deux, Adnym, and Envelope1976, as well as major brand houses and agencies including DK Company, Bestseller, Soya Group, Sports Group, Vernon Sport, Blender Agency, Sjöklint, and 360 Group.

Together, they reflect CIFF’s ambition to balance commercial strength with creative direction.

Extending the Platform Beyond Copenhagen

In line with its evolving strategy, CIFF continues to activate across key European markets ahead of CIFF 67:

• Paris Showroom: 23-28 June 2026

Establishing a presence in one of the world’s most important buying hubs, creating direct access to international buyers.

• CIFF Nordic Signatures at 10 Corso Como, Milan 19-21 June 2026

A curated pop-up collaboration with 10 Corso Como blending fashion, culture, and lifestyle in one of Europe’s leading retail destinations. Showroom and retail space with both B2B and B2C focus.

• Satellite Pop-Ups

Activations across The Netherlands, Belgium, and Poland, strengthening local relationships and expanding CIFF’s international reach.

These initiatives reflect a clear ambition: to meet the industry where it already operates - not only where it gathers.

A Platform Built for a Changing Industry

As the fashion industry faces shifting consumer behavior, increased competition, and evolving buying cycles, CIFF is redefining its role.

The platform is designed to:

• Extend visibility beyond seasonal peaks
• Support brands with continuous exposure and storytelling
• Create stronger international connections
• Deliver inspiration and commercial value year-round

“The industry doesn’t operate twice a year anymore - and neither should we. Our ambition is to build a platform that supports brands and buyers continuously, and helps them navigate a more complex and competitive landscape,” adds Sofie Dolva.

Looking Ahead

With CIFF 67 as its anchor moment, and an expanding international footprint, CIFF continues to position itself as a key connector across markets, communities, and creative industries.