Bellagroup raises the bar for responsible operations following B Corp certification

In 2025, Bellagroup became B Corp certified as one of the first large venue and hospitality operators globally. The company now aims to build on that momentum by engaging customers and partners even more closely in the practical choices surrounding events, hospitality and the wider value chain.

Read Bellagroup’s newly published full ESG Report here

“We are not experiencing lower expectations when it comes to responsibility. On the contrary, our customers increasingly expect transparency around how we work with climate, resources and social impact in practice. That means we must become even more consistent in the way we operate our business,” says Jesper Mark Dixen, CEO of Bellagroup.

In 2025, Bellagroup therefore further developed its Event Impact Reports, which document the climate footprint of major events and congresses hosted at Bella Center Copenhagen. The reports now include a more detailed data foundation as well as an expanded focus on social impact. At the same time, new Event Impact Guidelines are being developed with the ambition of supporting more responsible decision making together with customers already in the early planning phases of major events and international congresses in Copenhagen.

B Corp as a shared framework

For Bellagroup, the recent B Corp certification is not about being finished with the work. It is about establishing a stronger common framework for the continued development of both the company and the industry.

“B Corp does not mean that we are perfect or that we have solved the question of sustainability. It means that we now have an ambitious and internationally recognized framework that helps us work more holistically with the challenges facing both our business and our industry,” says Frida Ulrik-Petersen, Head of Responsible Hospitality at Bellagroup.

“That is especially important in collaboration with customers, guests and partners. Responsible operations are not something we create alone. They are something we develop together,” she says.

The most difficult work still lies ahead

For Bellagroup, the next phase will largely focus on the areas that are hardest to solve independently. This includes Scope 3 emissions, meaning the parts of the climate footprint that sit outside the company’s own buildings and direct operations. For Bellagroup, this includes areas such as food, transport, materials and activities linked to major events and international congresses.

“Real progress does not happen through strategies alone, but through the choices we make every day. A large part of our impact lies outside our own operations, which makes collaboration with customers, suppliers and partners absolutely essential if we want to create results that last over time,” says Jesper Mark Dixen, concluding:

“As a B Corp, we operate from the understanding that companies both have a responsibility and an opportunity to contribute positively. Sustainability is not something we merely talk about. It is something we work with every single day together with customers, suppliers, employees and partners.”

FACTS: Bellagroup’s ESG Progress in 2025

• B Corp certified in 2025 as one of the first large venue and hospitality operators globally
• Short and long term climate targets officially validated by the Science Based Targets initiative
• CO2e emissions per guest reduced by 10% in 2025 compared to the previous year
• 42.3% of Bella Center Copenhagen’s electricity consumption covered by the venue’s rooftop solar park
• 28.8% of carpets from congresses and events recycled
• 15.5 tons of materials including food, furniture and clothing donated to charitable causes
• Bellagroup signed the Danish initiative “Ungeløftet” (The Youth Pledge) working to improve access to the labor market for young people outside employment or education