UAGUT AND HUMMEL LAUNCH SUPPORT GREENLAND T-SHIRTS IN SUPPORT OF GREENLANDERS’ RIGHT TO DETERMINE THEIR OWN FUTURE

Greenland is home to nearly 57,000 people and represents
a proud nation with its own culture, language, history and
identity. Support Greenland is a platform created to amplify
Greenlandic voices and underline the principle of self determination.

Developed in close collaboration between Uagut, the Support
Greenland initiative and hummel, three official T shirts have
been created as visible symbols of solidarity and respect.

Julie Rademacher, Chairperson of Uagut, states:
“Support Greenland is about ensuring that Greenlandic voices
are heard and respected. With these t-shirts, people can show
their support in a clear and visible way, while directly contributing
to our work. The future of Greenland must be decided by
the Greenlandic people themselves.”

All profits from the sale of the shirts go in full and without
deduction to Support Greenland and their work to raise awareness
about Greenland’s situation and provide crisis support for
Greenlanders.

The visual identity of Support Greenland draws from the Greenlandic
flag and from the understanding of Kalaallit Nunaat
as the Land of the Greenlanders created in collaboration with
design agency Spring/Summer. The designs are strong and
clear, reflecting unity, dignity and urgency. They are created to
stand visibly with the people of Greenland and to ensure that
their perspectives remain at the center of the conversation.

For hummel, the collaboration is rooted in the company’s
longstanding values.

Lars Stentebjerg, CEO at hummel, says:
“At hummel, we are guided by strong values around community,
integrity and standing up for what we believe is right. Supporting
this initiative is a natural extension of those values. We are
proud to collaborate with Uagut and to help create visibility
around the fundamental principle that Greenland’s future
belongs to its own people.”

The three Support Greenland t-shirts are created for everyone
who wants to actively support a Greenland shaped by the
people who live there. By purchasing a shirt, supporters are
not only wearing a message, they are contributing directly to
Support Greenland and to a stronger collective voice.

The collection is available now at www.hummel.net
For more information, please visit: www.supportgreenland.org