The difference is clear: Widex expands Allure portfolio with new form factors, accessories, and rapidly evolves its fitting platform

New BTEs, ITEs, and a portable RIC charger join the Widex Allure family, as Widex accelerates Compass Cloud fitting software updates to empower HCPs with continuous innovation. 

LYNGE, DENMARK, October 22nd, 2025 — Widex, one of WSA’s leading brands, today announced the expansion of its acclaimed Widex Allure™ platform with new Behind-the-Ear (BTE) and In-the-Ear (ITE) hearing aids, along with a new portable charger for the Receiver-in-Canal (RIC) model. The additions further strengthen the Allure portfolio of advanced and natural hearing experiences, seamlessly combining sound quality, and an evolving fitting platform to empower hearing care professionals (HCPs) to deliver life-changing outcomes for their customers.

Maarten Barmentlo, Chief Marketing Officer at WSA, said:

Widex Allure combines world-class sound quality, versatile form factors, and an evolving fitting platform to deliver a holistic approach to hearing care. Wearers benefit from natural sound that has been consistently preferred for clarity and authenticity, while new form factors expand choice and confidence. And with Compass Cloud, professionals can rely on a fitting platform that evolves continuously to support more personalized care. For both professionals and wearers, the difference is clear: Widex Allure delivers today and keeps evolving for tomorrow.

Expanding choice, connection, and confidence with new form factors and accessories

The expanded Allure portfolio now includes:

• Widex Allure BTE – A dependable choice for mild to profound hearing loss, combining a slim design with powerful amplification, versatile fittings, and advanced Bluetooth® connectivity.
• Widex Allure ITE – A discreet, custom-fit solution with all-day comfort, delivering up to 23 hours of use, effortless charging, and seamless streaming.
• New Allure RIC Portable Charger – A compact, on-the-go charging solution that provides up to a week of hearing without external power, giving wearers true independence.

With direct streaming for iOS and Android, Bluetooth^® LE Audio, hands-free communication, and telecoil functionality, Allure ensures wearers remain connected and confident in every environment.

Compass Cloud: A fitting platform that evolves continuously

At the heart of Allure fittings is Widex Compass Cloud, the world’s first cloud-based fitting software. Designed in collaboration with HCPs, Compass Cloud delivers precise, natural-sounding fittings that are now supported by new data-driven tools such as Widex Fitting Rationale 2.0 and Precision Fitting Tools.

With an accelerated release cadence, Widex is rapidly delivering new features and meaningful improvements to support HCPs with the highest level of fitting precision and success. The October update introduces enhanced fitting tools, expanded functionality, and further strengthened ISO-certified privacy and security – ensuring professionals remain equipped with the latest innovations.

Barmentlo added:

Because Widex Compass Cloud is built in the cloud, we can evolve it faster than ever. We’re committed to empowering professionals with tools that combine ease of use with advanced and up-to-date fitting precision – so they can deliver life-changing outcomes with confidence.

Sound like no other

Allure advances the Widex Sound Philosophy with Precision Hearing Technology, powered by the next-generation W1 chip. The platform seamlessly balances speech clarity with environmental awareness, providing natural clarity for both speech and surroundings so wearers can be effortlessly immersed in their environment. The result is a sound experience that users have preferred 4-to-1 compared to their own devices for speech understanding, naturalness, and overall listening experience.[1]

Studies show that 91% of users agreed that the sound of Allure was easy to get used to, 80% found it immediately natural, 83% immediately liked the sound, and 89% found it immediately clear.[2]

In a separate survey of experienced hearing aid users, 81% reported being satisfied overall and 86% satisfied with Allure’s sound quality, with 81% preferring it for speech understanding compared to their current device. Participants also rated Allure higher in real-world listening, with 70% experiencing better awareness of their surroundings and 74% reporting improved performance in noisy environments.[3]

The Difference Is Clear with Widex Allure

Widex delivers solutions that are designed to be clear, intuitive, and future-ready. By combining natural sound, versatile solutions, and a rapidly evolving cloud-based fitting platform, Widex Allure empowers hearing care professionals to deliver personalized fittings and life-changing outcomes with confidence.

Hearing care professionals are invited to discover how Widex Allure empowers them to deliver exceptional sound quality, versatile solutions, and personalized fittings. Learn more at www.widex.com.

###

About Widex
Widex, one of the world’s leading brands for hearing aids and part of WSA, was founded in Denmark in 1956. Since our beginning, our ambition has been to create the absolute best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything we do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support all play essential roles. Yet, it is the unique technology behind natural sound that truly sets us apart. With each technical advancement, we get closer to the ultimate achievement – sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect.

[1] Balling, L. W., Harris, S., Leung, F., Pineo, K., Philippon, B. & Helmink, D. (2025). Widex Allure: Balanced Focus and Awareness in Real Life. AudiologyOnline.

[2] Balling, L. W., Helmink, D., Pineo, K., Philippon, B., Leung, F., & Harris, S. (2025). New Hearing Aid, New World of Hearing: First-Fit Reactions to Widex Allure. WidexPress 57.

[3] Balling, L. W., Harris, S., Leung, F., Pineo, K., Philippon, B. & Helmink, D. (2025). Widex Allure: Balanced Focus and Awareness in Real Life. AudiologyOnline.