Columbus and Annata forge strategic partnership for a new industry collaboration

Columbus, a leading consultancy in enterprise digital transformation, has entered a strategic partnership with Annata, a recognised Microsoft ISV specialising in solutions for the automotive and heavy equipment sectors to drive innovation for these industries. This collaboration marks a significant step forward for Columbus, enabling the company to expand its reach into new industries with the support of Annata’s flagship solution, A365. 

“This is more than a vendor agreement,” says Are Thue Bjørlykke, Head of Dynamics Consulting at Columbus. “We’ve invested in training, certification, and building delivery capacity so that we can support customers from day one. Our consultants and solution architects are now equipped to deliver Annata’s solutions with confidence and precision.” 

The partnership brings together two organisations with complementary strengths. Annata offers a tailored cloud-based platform built on Microsoft Dynamics 365, specifically for automotive, trucks and buses, and equipment businesses. Columbus, with decades of experience in implementing and optimising Dynamics 365 solutions, brings the advisory, process know-how and delivery capacity needed to scale A365 across markets. 

“We’re excited to welcome Columbus as a strategic partner,” says Magnus Norddahl, CEO of Annata. “Their track record in delivering Microsoft solutions is impressive, and their investment in A365 training shows real commitment. This partnership will help us reach more customers and deliver even greater value across the industries we serve.” 

The announcement comes at a time when both companies see increased interest from manufacturers, dealers, and rental operators looking to streamline operations and embrace digital tools.  

“This partnership is a natural evolution for Columbus,” said Ole Fritze, Chief Operating Officer at Columbus. “We’ve seen growing demand from automotive and equipment companies for solutions that go beyond generic ERP. Annata’s A365 fills that gap, and we’re proud to bring our consulting expertise to the table. Together, we’re ready to help customers modernise, grow, and be futureproof.” 

About Columbus: 

Columbus is a consultancy that brings business and tech together, delivering digital value through human intelligence to enable customers to innovate and grow. With more than 1,500 employees, we guide our customers through their digital transformation and deliver lasting value within the manufacturing, retail, distribution, food, and life sciences industries. We advise, implement, and manage business-critical solutions within Cloud Services, ERP, Data & AI, Digital Commerce, Business Process Automation, Enterprise Information Management, Cybersecurity and more. With headquarters in Denmark and a global presence, we ensure local delivery of our services on a global scale.