Carlsberg appoints two new members of Executive Committee

Esther Wu has been appointed new Chief Information Officer and member of the
Executive Committee as of 3 June 2024. Yves Briantais will join Carlsberg as Chief
Marketing Officer and member of the Executive Committee on 19 August 2024.

With the announcement of two new members of the Executive Committee, Carlsberg is taking
another important step towards realising the full potential of its Accelerate Sail strategy.

Esther Wu has been with Carlsberg since 2019 as VP IIT Asia and a member of the global IIT
leadership team. She brings more than 20 years of strong technology and digital transformation experience from various senior technology positions in global companies. Prior to joining Carlsberg, Esther Wu was the Head of Strategic Planning and IT Transformation at Chanel.

With extensive technology experience, deep strategic and operational knowledge of Carlsberg’s
IIT function, and growth-centered leadership, Esther Wu will take lead on driving Carlsberg’s
digital transformation journey, which is a key priority in the Accelerate Sail strategy.

New Chief Marketing Officer
As part of the announced management changes in the Q1 2024 Trading Statement, a new
position as Chief Marketing Officer and member of the Executive Committee has been created
to support further growth as part of the Accelerate Sail strategy. The role as Chief Marketing
Officer will be taken up by Yves Briantais, who joins from Colgate-Palmolive, where he most
recently served as Global Executive Vice President, Design and Creative Capabilities.

Yves Braintais is a seasoned executive with 25 years of global, regional and local experience
across marketing disciplines. During his time with Colgate-Palmolive, he held a range of senior
leadership roles with marketing responsibilities for clusters, regions, categories, and global
functions, including as Vice President Global Design and Packaging, Vice President Marketing
Europe, and Executive Vice President Marketing Asia-Pacific.

Group CEO Jacob Aarup-Andersen says:
“I am very pleased to welcome both Esther and Yves into their new roles and as members of the Executive Committee. With their solid experience and global background, they are well
positioned to enhance and support the further execution of our Accelerate Sail strategy.”