Jesper Neergaard Paustian to spearhead eCommerce growth in the Danish market

Neergaard Paustian comes with extensive expertise from working with business development, marketing, consulting, and sales management. On September 1st, he assumed his new role as Vice President for the Danish Digital Commerce team. Prior to this position, he acted as a Chief Business Development Officer at IMPACT Extend A/S, where he also served as a partner. The assignment, and the new role as Vice President goes well with his expertise: to run and develop a business in an expansive growth phase.

Columbus' business line Digital Commerce currently employs about 250 employees in Denmark, Sweden, Norway, UK and Poland. The customer list includes companies such as XXL, Toyota Material Handling, Volvo Cars, Bestseller, Lindex, Byggern/E.A. Smith, Hageland, Phoenix Group (Pharma), Vinmonopolet and Elkjøp/Elgiganten.

Jesper is looking forward to growing Columbus’ eCommerce business and continuing to develop offers that increase customer delight and unified buyer’s journeys:

“I am proud of having the opportunity to lead, develop and grow such a close-knitted Danish team, and contributing to Columbus expansive journey of course. During the first period, my focus will be on getting to know the organization and our customers better – both globally and locally. With my expertise, I will make it my guiding principle to further develop our Digital Commerce business in Denmark and learn new exciting things along the way”, says Neergaard Paustian.

“The goal is clear – focus on growth and extended customer experiences.”

Erling Schjetne, Business Unit Executive for Columbus' global Digital Commerce business, states that this is an important recruitment:

"I am excited to be able to present Jesper Neergaard Paustian as the Vice President of Columbus’ Digital Commerce operation in Denmark. He is a brilliant advisor, expert in data driven marketing and a great leader who can help both our customers and colleagues to navigate in today’s complex ecosystem of eCommerce solutions and platforms. I am fully convinced that he has the right skill set to take our business area to new heights as the goal is clear – focus on growth and extended customer experiences.”

Neergaard Paustian is looking very much forward to starting his new role:

"I feel privileged and truly motivated. Achieving success in the realm of Digital Commerce relies heavily on accentuating seamless customers' journeys and adapting companies to full eCommerce transformation, coupled with the distinctive advisory we possess as digital consultants. I feel an immense sense of gratitude collaborating closely with a cohort of skilled and seasoned professionals," he concludes.