Audientes has entered into another supply framework agreement in India. Today’s announcement of a Supply Framework Agreement with Challa’s Hearing Care Centre & Speech Therapy Centre, Hyderabad, and its associated 20 clinics throughout Telangana and Andhra Pradesh in Eastern India means that there are now five Audientes partners with a combined total of 91 points of sale ready to present and sell Ven in India when it ships in early 2022. Furthermore, this agreement means that Audientes will be available in multiple clinics located in rural areas throughout the two states. Over 65% of India’s 1.3 billion population live in rural areas.

Delivering on our promise of accessibility

“We are thrilled to welcome Challa’s Hearing Care Centre & Speech Therapy Centre to our partner network. Not only does this mean that we can begin making Ven available in Hyderabad, with its 6.8 million population, it also means that we can deliver on our promise to make quality hearing solutions available to people in the more rural areas of India. Challa is a well-established audiology and hearing solution provider in Hyderabad, but it is also a supplier to 20 clinics in locations throughout Telangana and Andhra Pradesh. Challa’s mission is to bring quality hearing solutions to people who normally cannot afford or access high-calibre products. We share that mission and I am excited to build on our collaboration moving forward,” says SteenThygesen, CEO, Audientes A/S.

Attractive price point and self-fitting feature

Mr. Raghunath Reddy, General Manager and Chief Audiologist, Challa’s Hearing Care Centre & Speech Therapy Centre, comments: “Across India, there are millions of people who don’t have access to an audiologist or quality hearing care. Through our network of associated clinics, we are working to address this issue by making quality hearing solutions available to as many people as possible. Audientes’ Ven is a great addition to our product catalog because of its attractive price point and self-fitting feature. I eagerly anticipate introducing it to our network of hearing care providers and look forward to collaborating with the Audientes team.”

Challa’s Hearing Care Centre & Speech Therapy Centre is a well-established, Hyderabad-based clinic providing both audiology care and quality hearing solutions. The clinic expects to commence sales of Ven in Q4 2021.