Fra og med i dag bliver Ven™ lanceret på det indiske marked gennem forskellige online- og offlinekanaler til positionering af brandet. Produktlanceringen sker i løbet af 3. kvartal 2021, og salget påbegyndes i 4. kvartal 2021.

Nordiske rødder

“Et fantastisk produkt fortjener et fantastisk navn, og det synes jeg, at vi har opnået ved at vælge det danske ord ‘ven’ som produktnavn. Produktnavnet afspejler Audientes, vores mission og vores nordiske rødder – og samtidig vinder det genklang blandt kunderne. Vi er glade for at kunne præsentere vores kunder for noget overraskende; ikke et tal eller et akronym eller noget abstrakt. Det er et friskt navn, som er let at udtale og anvende globalt, og så ligger der en historie bag det; en ven er altid ved ens side, en som kan gøre en verden til forskel. Vi tror, at Ven™ vil gøre en stor forskel for mennesker med et invaliderende høretab i hele verden,” udtaler Steen Thygesen, CEO, Audientes A/S. 

Fastlæggelsen af produktnavnet blev faciliteret af et internationalt brandingbureau og er blevet testet i Indien flere gange. Det nye produktnavn vil blive taget i brug med det samme.

For yderligere information:                         

Steen Thygesen, CEO
Tlf.: +45 53 17 26 10
E-mail: st@audientes.com

Om Audientes A/S

Audientes A/S er en dansk teknologivirksomhed med speciale i smarte, selvjusterende og prismæssigt overkommelige høreapparater. Audientes’ unikke høreapparat Ven™ er i gang med at blive lanceret på det indiske marked, inden det også skal lanceres på bl.a. det amerikanske håndkøbsmarked. Audientes har et mål om at hjælpe de 400 millioner mennesker globalt, som har et invaliderende høretab, men ikke har råd til at købe et af de meget dyre traditionelle høreapparater på markedet. Audientes’ hovedkontor ligger i København, og selskabet har et datterselskab i Hyderabad, Indien. Selskabet blev i 2020 noteret på Nasdaq First North Growth Market Denmark (AUDNTS).

For yderligere oplysninger – se selskabets hjemmeside (www.audientes.com)

------------------------------ English version --------------------------------

Press release

August 12, 2021

Audientes announces product name for its self-fitting hearing aid

Audientes A/S today announces Ven™ as the new market name for its self-fitting hearing aid. The new name is one of the key elements in the company’s ongoing commercialization plan, and a cornerstone of its imminent brand roll-out in India this quarter. 

As of today, Ven™ will be introduced to the Indian market via several online and offline channels as part of the company’s brand establishment efforts. The product will be introduced to the channels during Q3 and sales will commence in Q4.

Reflecting our Nordic roots

“A great product deserves a great name and I believe we have that with Ven™, which is the Danish word for ‘friend’. Our first product name should reflect Audientes, our mission and our Nordic roots while still resonating with consumers. We are delighted to present our customers with something surprising; not a number or an acronym or something abstract. This is a fresh name that is easy to pronounce and adopt globally and that has a story behind it; a friend is always by your side; someone who can make all the difference in the world. We believe Ven™ will make a huge difference to people with disabling hearing loss everywhere,” says Steen Thygesen, CEO, Audientes A/S. 

The naming project was facilitated by an internationally renowned branding agency and has been verified in India through research and testing. The new product name is effective immediately.

For further information, please contact:        

Steen Thygesen, CEO
Phone: +45 53 17 26 10
Email: st@audientes.com

About Audientes A/S

Audientes A/S is a Danish technology company specializing in smart, self-fitting and affordable hearing aids. Audientes’ unique hearing aid solution, Ven™, is in the process of being rolled out in the Indian market before being introduced to the US OTC marked and other markets thereafter. Audientes’ mission is to help the 400 million people globally suffering from disabling hearing loss who cannot afford to buy one of the very expensive conventional hearing aids on the market. Audientes is headquartered in Copenhagen and has a subsidiary in Hyderabad, India. In 2020 the company was listed on Nasdaq First North Growth Market Denmark (Ticker: AUDNTS). 

For additional information please refer to the company’s website (www.audientes.com)