FORD LANCERER FOTOKONKURRENCEN #FIESTAGRAM

Fotokonkurrencen #Fiestagram udfordrer Instagram fotoentusiaster til at uploade billeder i en række af kategorier, inspireret af de teknologier og funktioner der findes i Ford Fiesta.

I de næste uger vil der hver uge blive præsenteret en ny kategori, som giver deltagerne mulighed for at vinde en præmie. Førstepræmien over dem alle er en ny Ford Fiesta.

Fiestagram-konkurrencen er startet. Alle kan deltage på www.facebook.com/fordfiesta

Ved at bruge Instagram – en applikation der giver dig mulighed for, at tage hurtige billeder – kan du nemt dele dem med dine med venner. Alle kan deltage i konkurrencen. Du skal bare uploade fotos ved hjælp af #Fiestagram på Facebook eller Instagram. Konkurrencen kører også på Fiestas Facebook-side.

"Vi ville gerne have en konkurrence, der også kunne spille sammen med vores Fiesta Facebook fans og det bredere Instagram netværk, siger Roelant de Waard, Vice President for Marketing, Salg og Service i Ford Europa. "Instagram er vokset fra det rene ingenting til 150 millioner billeder på bare ni måneder. Vi glæder os til at se, hvad deltagerne i #Fiestagram konkurrence byder ind med af kreative indslag blandt de 1,3 mio Instagram billeder, der uploades hver dag."

Konkurrencen er opdelt i seks kategorier inspireret af Fiesta. Kategorierne, der hver betegnes med hashtag, er: #Starting, #Hidden, #Listening, #Entry, #Music och #Shapes*.

Deltagerne kan fortolke kategorierne på deres helt egen måde og bruge løs af ​​ de filtre og effekter, der er til rådighed på Instagram, til at få den rette stemning og fornemmelse frem i deres billeder.

Hvert kategori har sin egen uge på fanen #Fiestagram på Fiestas Facebook-side, og hver uge udvælger dommerpanelet en ny vinder. For at deltage skal billederne indsendes med hashtag #Fiestagram. Ved afslutningen af ​​ konkurrencen kåres en overordnet vinder blandt alle billederne – og vinder får en spritny Ford Fiesta.

Dommerpanelet består af grundlæggeren af Instagram Philippe González, Fords chef for sociale medier, Scott Monty og den internationalt anerkendte fotograf James Day**.

Mere information om konkurrencen kan du se på www.facebook.com/fordfiesta og http://apps.facebook.com/fiestagram/?ref=ts

Se video intro til #Fiestagram konkurrencen her:

http://www.youtube.com/watch?v=wXme8JAMPwM

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Notes for Editors:

*Categories:

#Starting - Ford Power Start Button
There is no need to insert a key into the ignition to start the Fiesta; just have the key in a bag or pocket. Simply push the Start Button while holding the clutch down (or brake pedal on an automatic) and the engine starts.

#Hidden - Rear-View camera
Fiesta’s rear-view camera screen integrated into the mirror displays a grid view from the rear of the car, making it much easier to park.

#Listening - Bluetooth® with Voice Control
The Bluetooth feature allows the user to connect wirelessly and control their phone while keeping hands on the steering wheel.

#Entry - Ford Keyless Entry
With Ford Keyless Entry, the Fiesta detects the key fob in a bag or pocket and opens at the mere touch of a button on the handle. Sensors around the car detect the presence of the “passive key” and lock or unlock the car doors.

#Music - MP3 and USB Connectivity
With an MP3 and USB connector in the Ford Fiesta, you can take your music library with you.  It is possible to navigate playlists via steering wheel toggles to enjoy music on the move

#Shapes - Ford Easy Fuel
The Fiesta’s capless fuel filling system recognises the difference between diesel and petrol pump nozzles, its unique shape making it almost impossible to fill with the car with the wrong fuel.

**Judges

- Philippe González
As the founder of Instagramers.com, the first community dedicated to instagram users around the world, if anyone knows instagram it’s Philippe González. Philippe set up instagramers as a result of a love of photography, instagram and a lack of space where users could communicate. Today the community has around 85 groups all over the world. When not helping to inspire instagram users around the globe, Philipe keeps himself busy by being ChelloMulticanal’s Interactive Director.

- Scott Monty
As Global Digital & Multimedia Communications Manager at Ford, Scott heads up the company's social media function. An active blogger and podcaster, Scott is recognised as a leader in the social media industry.

- James Day
James Day is an internationally renowned photographer working in the advertising and editorial fields. He shoots for The New York Times, Time Magazine, Vanity Fair, GQ, and Wired on a regular basis. His commercial work has garnered an impressive list of industry awards. In 2009 and 2010 he was named as one of the Top 10 advertising photographers in London.

Kontaktinformation:

Lene Dahlquist

Pressechef, Ford Motor Company

Direkte tlf: 43 48 06 20

Mobil: 40 32 82 68

Email: ldahlqui@ford.com