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YKK-CORPORATION

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YKK Branded Contents Spread the Idea "Little Parts. Big Difference" Around the World. "FASTENING DAYS 2" To Be Released (Sequel to the Original Short Animation "FASTENING DAYS" That Received 4 Million Views Around the World)

YKK Corporation (Head office: 1 Kanda-Izumicho, Chiyoda, Tokyo) has produced a short animated feature “FASTENING DAYS 2” as part of their efforts to widely promote the corporate brand and zippers. ”FASTENING DAYS 2” is the sequel to “FASTENING DAYS,” which was released in 2014 and drew 4 million views from around the world. It is slated to be released worldwide on Monday, August 1 on YKK’s Official YouTube Channel (https://www.youtube.com/user/YKKfastening ) and on the Official Website (http://www.ykkfastening.com/fd/ ) in both Japanese and English audio, and with Spanish, Chinese (simplified/traditional), Indonesian, Thai, Vietnamese, and Hindi subtitles. It will also be distributed as Commercial Ads on YouTube in each country.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160731005059/en/

Hiroyasu Ishida of Studio Colorido, an animation director enjoying buzz all over the world, has been chosen to direct this sequel. His previous work, “Fumiko’s Confession” (2009) was selected for the Award of Excellence in the Anime Division of the 14th Japan Media Arts Festival and earned a Special Mention at the 2010 Ottawa International Animation Festival Awards. Chosen for the ending theme was “Hold Your Hand” was released on July 16th , 2014 as the B-side of “Cling Cling” by Perfume, a techno-pop trio active around the world. Perfume made their American debut in September 2014 and embarked on their “Perfume 6th Tour 2016 COSMIC EXPLORER” in May with shows in seven cities in Japan and four cities in North America.

In this story, the main characters—Yoji and Kei—are taken aback when they encounter a mysterious hero who suddenly appears while they are on their adventures around town, solving all sorts of problems using their zippers to join things together. They must then save their peaceful town from a looming crisis. The story shows how even zippers, as little as they may seem, work to join things together, contribute to society, and make our world a better place going into the future. YKK has set up a “FASTENING DAYS” Facebook page in parallel of the release of this short feature, and will be continually releasing related information.
(https://www.facebook.com/Fastening-Days-1416880495005232/ )

About YKK Corporation

The YKK Group is active in 71 countries and regions around the world and works with 114 companies (24 in Japan and 90 overseas), operating a global business management structure across 6 regions around the world with its core business segments being Fastening Products (zippers, snaps, buttons etc.) and Architectural Products (windows, doors, curtain walls for residential, and building construction materials).

Contact:

PR Office re: Short Animated Feature ‘FASTENING DAYS 2’ (PR company INITIAL Inc.)
+81-3-5572-6064
YKKdougaPR@vectorinc.co.jp
or
YKK Corporation
Hiroki Ishimaru
Corporate Communications Group
h-ishimaru@ykk.co.jp

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