Veeva Systems Extends Veeva Commercial Cloud in Europe with Launch of New Products to Boost Commercial Effectiveness
Veeva Systems announced today at its European Commercial Summit the general availability of two new Veeva Commercial Cloud products: Veeva CRM Events Management and Veeva Align . These new offerings help life sciences companies to achieve sales and marketing goals more effectively, while keeping up with changing compliance requirements.
Veeva CRM Events Management allows companies to better manage all events in coordination with the field, and provides visibility into activities, speakers, attendees, and spend. Veeva Align is a global solution integrated with Veeva CRM for faster, more accurate sales territory alignments.
These products continue Veeva’s track record of delivering market-leading innovation and increasing value with each new release of Veeva CRM. They are also the latest addition to Veeva Commercial Cloud , a platform that brings together the rich data, compliant content, and interactions needed for life sciences companies to deliver a fully coordinated customer experience across multiple channels.
“Companies in the European life sciences market are under pressure to maintain their commercial performance while facing both economic and regulatory challenges. Veeva continues to deliver innovative products to give our customers a more effective way of doing business to meet these challenges,” said Jan van den Burg, vice president of commercial strategy at Veeva Europe. “By bringing together and leveraging deep but traditionally siloed sets of customer, market, and industry data, our customers can achieve high-quality, high-impact commercial outreach across multiple channels.”
NEW Veeva CRM Events Management
With many disconnected systems and diversity of approval workflows in use across event types and European territories, it is challenging to efficiently track speakers and spend. With the EFPIA’s June 2016 payment transparency reporting deadline now imminent, this is a major issue for companies in Europe. Matching the right speakers with the right audience is also difficult to coordinate across internal and external parties.
Veeva CRM Events Management helps companies plan and manage events more efficiently, compliantly, and in coordination with field and medical teams. It delivers a complete view of speakers, attendees, input into transfer of value reporting, and it integrates seamlessly with Veeva CRM for easier, more accurate attendee tracking. Built-in spend management also helps marketers ensure that funds are allocated to the right events while staying within budget.
NEW Veeva Align
Life sciences companies are deploying new commercial models, engaging with multiple stakeholders, and operating in an environment of constant change. This makes territory alignment critical yet challenging. The current approach is time and resource intensive, and omits key considerations such as rep skill level, customer channel preferences, and existing relationships. The result is inefficient use of resources, which impacts sales execution. With an estimated cost of €200–250 per rep call, it is vital that the right HCPs are being engaged.
Veeva Align delivers faster, more accurate alignments. With seamless integration with Veeva CRM, alignments are rapidly deployed for field feedback and collaboration. Even the largest territory assignments can be previewed in minutes rather than days. And, as a single global platform, Veeva Align provides centralized management, while still allowing local control.
In other news today, Veeva announced the global availability of Veeva KOL Data as a subscription , offering a single consolidated, global source of all key stakeholder information, and Veeva introduced Veeva Medical CRM to enable better KOL engagements.
For more on Veeva CRM Events Management, please visit: veeva.com/eu/eventsmgt
For more on Veeva Align, please visit: veeva.com/eu/align
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About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 375 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Europe, Asia, and Latin America. For more information, visit http://www.veeva.com/eu .
This release contains forward-looking statements, including the market demand for and acceptance of Veeva’s products and services, the results from use of Veeva’s products and services, and general business conditions, particularly in the life sciences industry. Any forward-looking statements contained in this press release are based upon Veeva’s historical performance and its current plans, estimates, and expectations, and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Veeva’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Veeva disclaims any obligation to update the forward-looking statements in the future. These forward-looking statements are subject to known and unknown risks and uncertainties that may cause actual results to differ materially. Additional risks and uncertainties that could affect Veeva’s financial results are included under the captions, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the company’s filing on Form 10-Q for the period ended July 31, 2015. This is available on the company’s website at http://www.veeva.com/ under the Investors section and on the SEC’s website at http://www.sec.gov/ . Further information on potential risks that could affect actual results will be included in other filings Veeva makes with the SEC from time to time.
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