Mavenir Acquires Aquto to Help Mobile Operators Drive Data Monetization and Customer Loyalty
Mavenir , the world leader in mobile messaging and RCS, announces it has acquired Aquto , the leader in mobile sponsored data and data rewards. Aquto’s cloud-based sponsored data platform brings new capability to Mavenir’s portfolio of carrier revenue generation products by building a bridge to the mobile marketing and advertising ecosystems.
Sponsored data enables users to gain cellular data connectivity through 3rd party sponsorships, and enterprises can use data sponsorship to reach users and increase mobile engagement.
Aquto uses data as a form of currency to improve engagement with marketers to fund sponsorship of mobile data. Aquto’s technology then enables marketers to use data sponsorship to improve mobile engagement across any type of mobile campaign (app downloads, in-app engagement, media, etc.) such as:
1) Native Data Rewards: Enables in-app engagement for native experiences (i.e. make an in-app purchase, or take actions in an app, and receive a data reward) and drives loyalty.
2) Mobile Media Data Rewards: Drives engagement and improves conversions with mobile advertising/media.
3) Offline Rewards: Drives in-store engagement with Physical Data Rewards vouchers on packaged goods, soft drinks, etc.
4) Zero Rating: Enables users to engage with a mobile app or content without getting charged for any usage allowing enterprises to drive specific user behavior, cost savings and loyalty.
“What’s critical to the subscriber is mobile data connectivity and what’s important to carriers is monetization and loyalty,” said Pardeep Kohli. “In this marketplace, operators can monetize sponsors through the value exchange model - where mobile data is the primary currency. Enterprises can attach data rewards to a specific call to action (CTA). Users/consumers, when provided with sponsored data services, engage more with the operator and ultimately buy more data from the operator (i.e. reduced churn by 5% and increased ARPU by 15% for prepaid subscribers).”
“Carriers worldwide trust Mavenir to deliver the best in class products and services, and we are excited to be a part of a great team that will enable us to scale our mobile marketing and advertising expertise and integrate with Mavenir’s portfolio,” said Susie Kim Riley, Founder and CEO, Aquto.
Added Kohli, “We believe that this can also rejuvenate the Prepaid market and help Operators reduce churn of those Prepaid customers. Mavenir will enable our 250+ Service providers customers to further monetize their messaging and data service. The Aquto platform will also be complementary to our B2C Messaging offerings which include Messaging as a Platform (MaaP), RCS Hub, and Multi-ID and will integrate into Mavenir’s in-network product evolution and hosted service plans for voice & messaging.”
The SaaS Platform Distribution is available either as a white-label Sponsored Data platform to enable single MNO or group of MNOs or as Global Sponsored Data Platform connected to all MNOs.
The Aquto team brings strong partnerships with Tier 1 carriers globally, including America Movil, AT&T , Telefonica, Verizon, as well as a portfolio of patents issued/pending on Sponsored Data and Data Rewards, and a rich set of partnerships with major agencies and brands.
Mavenir is purpose-built to redefine mobile network economics for Communication Service Providers (CSPs). Our solutions pave the way to 5G with 100% software-based, end-to-end, Cloud Native network solutions. Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced Messaging (RCS), Multi-ID, vEPC and Cloud RAN, Mavenir accelerates network transformation for more than 250+ CSP customers in over 130 countries, serving over 50% of the world’s subscribers.
We embrace disruptive, innovative technology architectures and business models that drive service agility, flexibility, and velocity. With solutions that propel NFV evolution to achieve web-scale economics, Mavenir offers solutions to CSPs for revenue generation, cost reduction and revenue protection. Mavenir.com
Information om Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Følg pressemeddelelser fra Business Wire
Skriv dig op her og modtag pressemeddelelser på mail. Indtast din mail, klik på abonner og følg instruktionerne i den udsendte mail.
Flere pressemeddelelser fra Business Wire
DE-INCYTE21.10.2018 12:47 | pressemeddelelse
Incyte Announces Positive Interim Data from Phase 2 Trial of Pemigatinib, Its Selective FGFR Inhibitor, in Patients with Cholangiocarcinoma
SERVIER21.10.2018 11:12 | pressemeddelelse
Servier and Taiho Oncology Announce Phase III LONSURF® Study Has Met Primary and Secondary Endpoints Demonstrating Prolonged Overall Survival and Progression-Free Survival in Patients with Refractory Metastatic Gastric Cancer
IL-GILEAD-SCIENCES21.10.2018 00:32 | pressemeddelelse
Phase 3 Data on Filgotinib in Biologic-Experienced Rheumatoid Arthritis to Be Presented at 2018 ACR/ARHP Annual Meeting
CA-TRUE-RELIGION19.10.2018 19:39 | pressemeddelelse
Manchester United and True Religion Launch Denim Range
ARCH-INSURANCE19.10.2018 15:12 | pressemeddelelse
Arch Insurance Announces Strategic Leadership Changes
MA-TAKEDA-PHARMACEUTICAL19.10.2018 14:02 | pressemeddelelse
Takeda to Present Results from Phase 3 ALTA-1L Trial Highlighting Intracranial Efficacy of ALUNBRIG® (brigatinib) Versus Crizotinib in First-Line Advanced ALK+ Non-Small Cell Lung Cancer
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter, og finde vores kontaktoplysninger.Besøg vores nyhedsrum