Business Wire

TX-GRC

Share
GRC Provides Liquid Immersion-Cooling Systems for Serbia’s First Green Data Center

GRC (Green Revolution Cooling), the leader in single-phase immersion cooling for data centers , today announced a new business collaboration with HiTeam, a subsidiary of E-Smart Systems, at the new ZELENDATA CENTRE in Technology Park in Vršac, Serbia, the country’s first green data center.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200213005508/en/

ZELENDATA CENTRE provides colocation, infrastructure as a service, and software as a service, and its Supermicro® servers are being cooled by GRC’s ICEraQ™ liquid immersion cooling systems.

“Our goal is to provide infrastructure with lower operating costs, as well as being environmentally conscious,” said Goran Veljović, Sales and Marketing Director at E-Smart Systems. “Using the ICEraQ immersion cooling system provides critical services today and will meet the needs of future data center users, while enabling companies to be environmentally responsible in their choice of data center provider. As the first green data center in Serbia, we are excited for the ZELENDATA CENTRE to lead the way, enabling Serbians to embrace business performance using green technologies.”

One of the main motivators for using GRC liquid-immersion cooling was the need to protect the environment in a cost-effective way. Additionally, the data center will realize a lower initial cost, as well as a significant savings in the Total Cost of Ownership (TCO), when compared to a traditional air-cooled data center. The main source of electricity for the data center is the MK Fintel Winds’ Košava wind farm in Izbiste. GRC’s immersion-cooling solution reduces electricity consumption of the cooling system at ZELENDATA CENTRE by 90%, or approximately 40% of the total consumption of the data center.

"We are thrilled to partner with E-Smart Systems to offer our ICEraQ Quad immersion cooling systems to the southeastern Europe market,” said Peter Poulin, CEO at GRC. “They are dedicated to protecting the environment, using green ‘environmentally friendly’ solutions for their data centers, and that aligns with one of our core values here at GRC. It is an honor to be here with the U.S. Ambassador, the Honorable Anthony F. Godfrey to recognize E-Smart Systems and the ZELENDATA CENTRE for their focus on the environment and goal to provide mission critical services to organizations here in Serbia.”

About the ZELENDATA CENTRE

  • 400m2 space
  • 12 ICEraQ Quads. Each Quad includes 4 ICEraQ systems at 25kw per rack.
  • Up to 2 MW substation
  • Uses a Dry Cooler
  • Modular UPS system
  • BISCI and AISI standards

On Wednesday, Peter Poulin attended the ZELENDATA CENTRE grand opening ceremony, along with the Honorable Anthony F. Godfrey, U.S. Ambassador to Serbia; Goran Trivan, Serbia Minister of Environmental Protection; Dragana Mirovic, Mayor of Vršac, Serbia; Goran Veljović, Sales and Marketing Director at E-Smart Systems and 150+ additional stakeholders.

About GRC

GRC is the immersion cooling authority™. The company's patented immersion-cooling technology radically simplifies deployment of data center cooling infrastructure. By eliminating the need for chillers, CRACs, air handlers, humidity controls and other conventional cooling components, enterprises reduce their data center design, build, energy, and maintenance costs. GRC’s solutions are deployed in seventeen countries and are ideal for next-gen applications platforms, including artificial intelligence, blockchain, HPC, 5G, and other Edge Computing and core applications. Their systems are environmentally resilient, sustainable, and space saving, making it possible to deploy the solution in virtually any location with minimal lead time. Visit http://grcooling.com for more information.

About HiTeam

HiTeam was founded in 2003 as part of Hemofarm a.d. The company was the first to bring internet access to Vršac through dial-up and wireless connection, as well as the first internet café in the city. Today the company is 100% owned by E-Smart Systems from Belgrade, with over 90 employees and is the undisputed leader in the regional IT market. Their portfolio of products includes Internet service provider, system support, retail and wholesale hardware and software, and installation of cable systems.

About E-Smart Systems

E-Smart Systems d.o.o. Beograd was founded in 2000 in Belgrade. It is a privately-owned company engaged in development, production, design, implementation and education in the field of information technology. Since 2011, the company has been certified ISO 9001, ISO 27001, and ISO 20000. As one of the first companies in the region using cloud computing, the company offers numerous services to its clients, including information systems safety, financial and industrial systems, IT infrastructure and protection, development and implementation of Microsoft Share Point platform-based solutions, mobile technologies, mobile gateway and embedded systems.

Link:

ClickThru

About Business Wire

Business Wire
Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco

http://businesswire.com

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

HCLTech Signs Strategic Collaboration Agreement With AWS to Accelerate Financial Services Industry Transformation With AI and Core Modernization25.11.2025 11:30:00 CET | Press release

HCLTech, a leading global technology company, today announced that it has signed a strategic collaboration agreement with Amazon Web Services (AWS) to accelerate innovation in the financial services industry through autonomous, AI-powered solutions. The collaboration brings together HCLTech’s deep domain expertise and AWS to deliver transformative outcomes for financial services organizations. “We understand that a digital journey is of strategic importance and the need of the hour is for a trusted partner that can engage across the transformation lifecycle,” said Srinivasan Seshadri, Chief Growth Officer and Global Head of Financial Services at HCLTech. “Financial institutions face increasing pressure to modernize their systems, deliver exceptional customer experiences, and meet sustainability requirements and many struggle with legacy infrastructure, siloed data, and complex regulatory requirements. Our collaboration with AWS addresses these challenges by providing proven solutions a

Bridgepoint to Partner With ht.digital, the Leading Digital Asset Transparency Layer25.11.2025 09:00:00 CET | Press release

Bridgepoint to become majority shareholder in ht.digital, a London headquartered specialist provider of audit, accounting, assurance, operational and technology solutions to the digital asset ecosystem ht.digital has delivered organic revenue growth of c.100% over the last two years, scaling rapidly in a fast-growing market The partnership will accelerate ht.digital’s international expansion and continued investment in technology, talent and brand Bridgepoint, one of the world’s leading mid-market investors, today announced that it has agreed to acquire a majority stake in ht.digital, a leading, London-headquartered provider of digital asset assurance and technology solutions. The investment will be made by Bridgepoint Development Capital V – Bridgepoint’s lower middle-market fund focused on supporting fast-growing businesses across Europe. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251125907148/en/ Digital assets – incl

Thredd Signs Landmark Agreement to Enable Visa Cloud Connect Globally25.11.2025 09:00:00 CET | Press release

Agreement sets stage for strengthened global reach, scalability, and resilience for fintechs and banks worldwide Thredd, a leading next-generation global payments processor, today announced that it has signed an agreement to enable Visa Cloud Connect on a global scale. This milestone reflects Thredd’s continued investment in cloud-first infrastructure and reinforces its role as a global technology leader in payments processing. Visa Cloud Connect allows organisations to access VisaNet, Visa’s secure and powerful global payments network, through their own cloud-based infrastructure. Purpose-built for cloud-native clients, Visa Cloud Connect can help deliver increased flexibility, faster time to market, and seamless scalability across borders. Under the agreement, Thredd will connect across three global Visa Cloud Connect endpoints, committing to a full global rollout. Once live, this will eliminate the need for multiple regional integrations, helping our clients gain new geographies and

Allvue Expands European Footprint, Names KPMG Luxembourg as Core Implementation Partner25.11.2025 08:56:00 CET | Press release

The partnership offers managers seamless access to specialized local expertise and regulatory knowledge, ensuring accelerated confidence in adopting world-class, API-first technology, including Allvue’s AI tool, Andi. Allvue Systems, LLC (“Allvue”), a leading software technology provider for the private capital markets, today announced an expansion of its current presence in EMEA, naming KPMG Luxembourg as its core implementation partner for all client deliverables for Europe. The strategic collaboration is designed to meet the growing demand from global asset managers leveraging Luxembourg as the premier European fund domicile. By aligning Allvue’s world-class, unified technology platform and solutions with KPMG’s renowned local expertise in private assets, deep regional relationships, and plurilingual delivery capabilities, the partnership offers clients a faster, more effective path to technology adoption. “Our mission is to make private markets more transparent, efficient, and conn

Datassential Expands Global Menu Intelligence with Debut of Global Launches25.11.2025 08:30:00 CET | Press release

Datassential, the leading global food and beverage intelligence platform, announced the debut of Global Launches, an expanded menu–tracking solution offering a unified view of new menu items and limited-time offers (LTOs) across major international markets. Global Launches now tracks menu innovation across hundreds of restaurant chains in the European, Latin American, and Asia-Pacific markets. Building on the robust menu tracking already available in the U.S. and Canada, this expansion gives foodservice businesses a comprehensive view of new menu items and LTOs around the globe, providing unmatched visibility into how trends and flavors appear across worldwide markets and evolve to fit local tastes. “Innovation doesn’t happen in one market at a time — it’s global, constant, and increasingly fast,” said Jim Emling, CEO of Datassential. “Global Launches now offers our customers a single, trusted source to see what’s launching across the world, how concepts are localized, and where the ne

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye