Toshiba's New Global Brand Identity to Promote Growth and Development
Toshiba Corporation (TOKYO:6502) has today unveiled a new global brand identity the “Essence of Toshiba,” a restatement of its abiding purpose and values. The Essence of Toshiba replaces Toshiba’s previous Group Management Vision, Brand Statement and Brand Tagline.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180925006288/en/
The Essence of Toshiba will be applied across all Toshiba Group companies and in all markets, as part of an initiative to harmonize and integrate the Group’s diverse businesses and operations around the world.
As a forward-looking and entrepreneurial Toshiba continues its business transformation, the restated corporate philosophy and new brand identity will provide a strong and consistent framework for all communication. A summation of core management values and the DNA that has shaped the company for 143 years, the Essence of Toshiba will guide Toshiba in building a sustainable future by focusing on business domains that support modern life and society, and creating value with reliable technologies.
The Essence of Toshiba was introduced in-house throughout Toshiba’s global organization on July 1. From October 1, it will be deployed in all of the Group’s activities, supported by a new visual identity. The scope of the rebranding will be revealed through a global advertising campaign, a refreshed digital and social strategy, along with a full set of branded communications materials and assets.
Ichiro Hirata, Toshiba's Corporate Vice President and leader of the Brand Project Team, said, “We believe these strategic moves will help us establish strong foundations for Toshiba’s future. Our updated brand identity reflects our ambition to contribute to a planet that’s safer and cleaner, a society that’s both sustainable and dynamic, a life as comfortable as it is exciting, setting us on a path to deliver answers that will bring on a brilliant new day.”
Information om Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Følg pressemeddelelser fra Business Wire
Skriv dig op her, og modtag pressemeddelelser på e-mail. Indtast din e-mail, klik på abonner, og følg instruktionerne i den udsendte e-mail.
Flere pressemeddelelser fra Business Wire
NY-BCW18.12.2018 19:33 | Pressemeddelelse
Brand Marketing and Social Purpose Veteran Larry Koffler Joins BCW
SKITUDE18.12.2018 17:00 | Pressemeddelelse
Skitude Premium Launches, Offering Personalised 3D Mapping, 3D Tracks, Advanced Statistics, Speed Heat Maps and Apple Watch Compatibility
NY-PSB18.12.2018 15:17 | Pressemeddelelse
PSB Names Mike Chuter Chief Executive Officer
KEIO-PLAZA-HOTEL-TOKYO18.12.2018 15:07 | Pressemeddelelse
The Keio Plaza Hotel Tama Creates New “Hello Kitty” Photographic Spot and Sanrio Characters Themed Rooms －“My Melody” and “Little Twin Stars”
CA-TRADESHIFT18.12.2018 15:00 | Pressemeddelelse
Tradeshift Acquires Babelway, a Key Innovator of Cloud Integration Technology
TILRAY-CANADA-LTD.18.12.2018 14:32 | Pressemeddelelse
Tilray® Signs Global Collaboration Agreement with Leading Pharmaceutical Company
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter samt finde vores kontaktoplysninger.Besøg vores nyhedsrum