TomTom calls for people to star in its new road movie, ‘Life in a Car’
TomTom (TOM2 ) is calling on drivers around the world to get involved in a short film celebrating life on the road. From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car . The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott’s award-winning crowd-sourced movie, Life in a Day . It will premiere in September this year.
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Andreadis said: “Life in a Car will bring drivers around the globe together, as they share the stories of their lives during their daily drives. I love working with real people, and real experiences, and can’t wait to see all the wonderful videos that drivers will share with us.”
People can get involved in the project by submitting their footage via a specially developed app for smartphones, or by uploading their films to a Facebook app. The submission period begins today, and runs until 15 August.
Corinne Vigreux, co-founder and managing director, TomTom consumer, commented: “TomTom has a genuine passion for helping people to move. We are at the heart of millions of car journeys around the world, every day, and we are thrilled to be joining forces with drivers to create something truly unique together.”
“In fact, with self-driving vehicles a not-too-distant reality, now is the ideal time to capture what life is like in our cars, today, before the way we use them changes forever.”
NOTE: The project asks drivers to film whilst in their car – not whilst they are driving. The facebook site and app have further guidelines on this and how to film safely.
Notes to editors
People can get involved by downloading the TomTom Video Collaboration Community app to the smartphone, logging-in, and then selecting the Life in a Car project by using the name ‘life in a car’ – all lowercase.
Users will see some videos for inspiration, then all they need to do is hit the green ‘Start Filming’ button and they’re set to go! There are some prompts to get people started with their filming.
TomTom employees have made their own film to encourage drivers around the world to get involved. It is available to view here .
The app can be downloaded here:
People can also upload films via facebook:
At TomTom (TOM2) our mission is to make technology so easy to use, that everyone can benefit from it. We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone. We have four customer facing business units: Consumer, Telematics, Automotive and Licensing. We make easy to use navigation devices, sport watches and action cameras for consumers. We enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. We also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry. Founded in 1991 and headquartered in Amsterdam, we have over 4,600 employees and sell our products worldwide.
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