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TomTom RIDER 410 ‘Great Rides Edition’ Launches

TomTom (TOM2) today announced the launch of the TomTom RIDER 410, a portable navigation device for motorcycles . The launch comes as TomTom marks the 10th anniversary of the very first RIDER, and to celebrate, the new RIDER 410 Great Rides Edition comes with Lifetime World Maps 1 and 100 of Europe’s most thrilling routes preinstalled and pretested by Tourenfahrer , one of the biggest route providers in Europe.

The TomTom RIDER 410 builds on the success of the TomTom RIDER 400 , launched in February 2015, and comes with a range of new features, including Lifetime World Maps, route planning with TomTom MyDrive , and roundtrip planning.

Corinne Vigreux, co-founder and managing director, TomTom Consumer, said: “After 10 years’ creating navigation devices for motorcyclists, it’s exciting to be launching a special edition TomTom RIDER. As well as the new features which bikers have been asking for, such as route planning via MyDrive, Bluetooth® file sharing, and hands-free calling, we’re offering 100 of Europe’s most thrilling routes, pre-installed. The TomTom RIDER 410 has been designed from the ground up for life on the road – and, like all TomTom products, we’ve focused on an innovative and easy-to-use interface that creates a beautifully simple user experience. All you have to do is decide exactly how thrilling you want your ride to be.”

Motorcyclists can find some of the most exciting winding roads and avoid the boring straights, by selecting how challenging they want the route to be. Three levels of windiness and hilliness can be selected on the device, ensuring an adrenaline-filled ride. Additionally, Roundtrip Planning enables the user to discover new routes by simply tapping the area they want to explore, define a starting point, and areas to visit.

Route Planning with TomTom MyDrive

New for the TomTom RIDER 410 is the opportunity to plan the perfect trip before setting-off using TomTom MyDrive. Users can gain inspiration from riders in the know, and create their own thrilling routes on their PC before uploading them to the RIDER device via MyDrive.

Other Features

Other features include the ability to simply rotate the device to portrait view to see more of the bends ahead. Riders can also accept calls through the device, and can keep their eyes on the road with instructions through a Bluetooth® helmet audio system. The TomTom RIDER 410 also comes with Lifetime TomTom Traffic2 and Lifetime Speed Cameras3 at no extra cost, as well as a glove-friendly, waterproof screen that responds instantly to touch.

The new TomTom RIDER Great Rides Edition is available in-store and online from 8th April 2016 in two versions: The TomTom RIDER 410 (RRP €399), and the TomTom RIDER 410 Premium Pack (RRP €499). The TomTom RIDER 410 Premium Pack comes with a Car Mounting Kit, Anti-theft Solution and Travel Carry Case.

Third party Copyright Notices

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by TomTom is under license. Other trademarks and trade names are those of their respective owners.

About TomTom

At TomTom (TOM2) our mission is to make technology so easy to use, that everyone can benefit from it.

We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone.

We have four customer facing business units: Consumer, Telematics, Automotive and Licensing.

We make easy to use navigation devices, sport watches and action cameras for consumers. We enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. We also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry.

Founded in 1991 and headquartered in Amsterdam, we have over 4,600 employees and sell our products worldwide.

1 Lifetime World Maps – Install and update maps from around the world at no extra cost, for the lifetime of your navigation device. ‘Lifetime’ is the useful life of the device, which means the period of time that TomTom continues to support your device with software updates, services, content or accessories. A device will have reached the end of its life when none of these are available any more.
2 Lifetime TomTom Traffic – Live Traffic information requires a data connection via smartphone. ‘Lifetime’ is the useful life of the device, which means the period of time that TomTom continues to support your device with software updates, services, content or accessories. A device will have reached the end of its life when none of these are available any more.
3 Lifetime Speed Cameras – ‘Lifetime’ is the useful life of the device, which means the period of time that TomTom continues to support your device with software updates, services, content or accessories. A device will have reached the end of its life when none of these are available any more.

Contact:

Global Press Office:
Greg Morrison
Global PR Manager
greg.morrison@tomtom.com
or
Investor Relations:
Bisera Grubesic, +31 (0)20 757 5194
Head of Treasury and Investor Relations
ir@tomtom.com

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