The Danish company JN MEAT INTERNATIONAL once again comes out on top being the world’s best steak producer.


After being crowned best steak producer in the world 2018 and 2019, JN MEAT INTERNATIONAL once again came out on top at the World Steak Challenge 2021 (after the 2020 competition was cancelled due to Covid)

Almost 400 steaks from 23 countries competed this year in Dublin November 10th 2021.

During a 12 hour session a professional jury together with a consumer-jury judged the many steaks in terms of taste, tenderness and appearance.

The juries found that a sirloin steak origin Finland from the SASHI series from JN MEAT INTERNATIONAL was the overall best of all steaks.

As a result, this steak was crowned the best in the world, and the company the best steak-producer in the world for the third time in a row, after also winning in 2018 and 2019.

The awarded steak is a product in the SASHI series of quality beef which consists of beef with different characteristics and origins.

Amongst these brands are Freygaard origin Finland, Prussian Black origin Germany, Cloverfield origin UK/Ireland and SABOR origin Argentina.

The founder of JN MEAT INTERNATIONAL, John SASHI Nielsen made the following comments after the announcement of the winner 10.11-2021:

So happy and proud that despite being in a lower division in terms of size and budget once again we are playing in the Champions League… of beef.

To be acknowledged and appreciated for making the best beef in the world, is just fantastic and makes all the efforts worth the while.

I am also very pleased to learn that most of us competing at the contest share the same passion and goal, which is being able to offer beef with a high eating quality but at the same time making it sustainably.

No doubt what the future holds for our industry, being that less is more.

Current and future generations will still eat beef, but much less and much better beef, I am convinced.

As a consequence, at JN MEAT INTERNATIONAL we shall continue to follow our motto:



JN Meat International has 70 employees and produces a large number of its own meat cuts for both Danish and international customers. In the Danish market, JN MEAT sells to a number of specialty grocery stores, butchers and the restaurant industry. On the international stage, it is sold especially to wholesalers and selected retailers.

JN MEAT INTERNATIONAL was founded by John Sashi Nielsen in 1980 in Slagelse, Denmark. JN MEAT INTERNATIONAL is a modern meat manufacturing company who does their own deboning and maturing of beef and veal as well as production of charcutier products.

The company produces a great deal of their own charcutier products e.g. all ham products, pork loins, salami sausages, all kinds of smoked, marinated specialties of pork, beef, veal, lamb and poultry.

The company delivers directly, primarily in their own service cars, to the Danish HORECA section, supermarkets and butchers as well as the restaurant industry.

The export sales, however, consist only of beef and veal - exclusively to wholesalers for the HORECA section and directly to selected retailers.

In beef they specialize in cuts from the hindquarters and the loins, and they only work with high-end, uniform quality meat.

In order to ensure this high-end quality in their own deboning hall, they themselves select the beef on the bone in specific EU countries before it arrives at their production plant.




Elmedalsvej 8
DK 4200 Slagelse

+45 5858 0200

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