Sysomos Unveils Integrated Social Platform, Arming Marketers With Actionable Intelligence to Improve Conversion Rates
First-of-Its-Kind Platform Delivers Brands, Agencies and Marketers Holistic Social Media Data and Tools to Deliver Customers and Prospects Meaningful Engagements
SAN FRANCISCO, CA--(Marketwired - Jan 28, 2016) - A growing challenge companies and agencies face today is the ability to harness the power of social media to make better-informed decisions, act more efficiently and authentically engage in real time with customers. Observing the need to elevate social media tools from listening to measurable ROI, Sysomos , the social intelligence company that provides actionable insights, today announced Sysomos Everything Together (SET). SET allows customers and agencies to actualize results from a single, integrated platform and brings together the richness of Sysomos' best-in-class product portfolio to drive relevant and meaningful engagement with their customers.
SET addresses the entire customer lifecycle -- data collection, research, analytics, customer identification, paid campaign optimization and communications -- in a seamless experience. With SET, businesses now have a solution that provides rapid delivery of insights that can quickly turn into actions. SET combines and shares data sets across Sysomos' products in a single sign-on, intuitive interface so analysts, marketers and advertisers can collaborate and leverage the same account and data.
"As a direct result of the most advanced technology in the marketplace, early adopters are seeing impressive results from their marketing investments with SET," said Eddie Kim, chief data scientist for Sysomos. "For example, our Optimize solution, within SET, is enabling up to five-time conversion rate improvement from previous methods. Cost is also significantly impacted, as users have seen cost-per-engagement decrease as much as 75 percent. This ultimately enables brands to deliver ads directly to the right consumer at the right time with the right message."
For example, the benefits of integration between the applications within SET include:
- Researching and discovering trends on a specific topic through MAP
- Monitoring and tracking that trend with Heartbeat
- Identifying topic and trend influencers through Influence, arming marketers with in-depth insights to engage in a relevant, meaningful way
- Plan, refine and improve paid campaigns to this tailored audience with the power of Optimize
"As brands and agencies evolve with the integrated digital landscape, we've heard a resounding need for a unified social platform to better collaborate and transform data to drive ROI faster," said Lindsay Sparks, chief executive officer of Sysomos. "Managing a brand effectively requires knowing who is talking about you, who could potentially be talking about you, what they are saying and knowing the right way to engage. SET was designed with this core premise in mind -- providing our customers a seamless and unified experience. And this platform is only the beginning of what we're unlocking for companies and agencies in the future."
Sysomos SET is available in beta starting today. Individual product licenses are available, with the complete SET platform offered in a cost-effective package.
To learn more about SET or to schedule a demo, please click here .
Sysomos is the largest independent social intelligence company, working with more than 1,500 customers that include 80 percent of the most valuable global brands. Powered by the industry's most advanced data science platform, Sysomos allows marketers to discover, monitor and engage with billions of online conversations and news stories to give real-time insights about what matters most to brands and more importantly, insights on how to take action quickly. Sysomos is the only social intelligence platform to add image monitoring capabilities with Sysomos Gaze for social media, analytics, campaign management and reporting. With the Sysomos Expion platform, Sysomos brings industry-leading content management and publishing capabilities, empowering brands to immediately engage with relevant online conversations. Sysomos has offices in seven cities worldwide, including London, New York, San Francisco and Toronto. Learn more at www.sysomos.com .
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