The sponsorship signifies STARK’s commitment to supporting the community of values that have been established over recent years. As a sponsor, STARK will continue to bring the partnership to life through local activations and events with both new and existing customers. In addition, the sponsorship and national football team inspire STARK’s thinking on leadership and being an inclusive team.

“Like the national football team, STARK represents good craftsmanship, and we share values ​​such as passion, pride, community, team spirit and working hard for others and each other. We have been very pleased with our collaboration with DBU and are looking forward to expanding it with a jersey sponsorship,” says CEO of STARK Britta Korre Stenholt.

STARK is not only enthusiastic about the great sports results but also inspired by the modern management philosophy that the national coach, Kasper Hjulmand, uses in his work.

“During the European Championships, we saw that the national team is also about creating a community where you take care of each other and make room for human values ​​such as vulnerability and empathy. It helps to give us a strong community of values ​​with the national team, as we at STARK work to create a more inclusive workplace with greater diversity in a male-dominated industry,” says Britta Korre Stenholt.

UEFA World Cup in Qatar

The Danish football association has taken a strong stand for more openness and better decision making in the international football associations. STARK supports that.

Although STARK is looking forward to getting its name on the jerseys, the company voluntarily relinquishes its place during the upcoming World Cup 2022 in Qatar. The company will leave the logo space on the players' clothes during the World Cup in Qatar for a good cause.

STARK will not have commercial activities in Qatar, nor will it send customers or employees to Qatar to watch football matches during the World Cup.