Starbucks and Umoe Restaurant Group AS announce strategic partnership for opening coffee houses in Scandinavia

Oslo/Amsterdam, 27 September 2012 - Today, Starbucks Coffee Company (Nasdaq: SBUX) and Umoe Restaurant Group AS, a leading chain of service establishments in Scandinavia, announce their strategic partnership to open Starbucks stores across the Scandinavian region. The partnership is focused on developing Starbucks stores on the high street while continuing to add stores in airport and railway locations. The announcement demonstrates Starbucks' commitment to expansion across Scandinavia, and extension beyond the current travel locations. The first high street stores are expected to open with Umoe in 2013 in Sweden and Norway. Michelle Gass, Starbucks President Europe, Middle East and Africa:

"We are proud to increase our presence in Scandinavia as part of our growth strategy in Europe, Middle East and Africa, and further develop stores where our customers want and expect us to be. For our expansion on the high street in Scandinavia we found a strong partner in Umoe Restaurant Group who services renowned brands in the Scandinavian region and has significant local expertise.
Together with our shared commitment to partner (employee) development and exceptional service, we forward to bringing the Starbucks Experience to even more customers in Scandinavia.

Karen Kvalevåg, CEO at Umoe Restaurant Group AS:

"We believe there is a great opportunity for Starbucks in the Scandinavian region and are privileged to support the company in its growth strategy. Our current focus is the search for passionate baristas and locations to deliver the true Starbucks Experience to our customers. There is an increasing demand for premium coffee throughout this region and we are excited to offer our customers a welcoming environment in which they can enjoy their favorite daily cup of Starbucks coffee."

About Umoe Restaurant Group AS

Umoe Restaurant Group (URG) is Norway's leading restaurant company with over 220 restaurants and cafes. URG has an annual sales of NOK 2.6 billion and 5000 employees divided between well known brands as Peppes Pizza AS, TGI Fridays, Burger King and Blender AS, a provider of food and drink concepts for shopping centres and airports. URG is headquartered in Sandvika, Oslo, and owned by The Umoe Group, a privately held company owned by Jens Ulltveit-Moe and his family.
Umoe has been involved in the offshore and maritime industry since it was founded in 1984, with approximately NOK 6 billion in booked assets and a value adjusted equity of approximately NOK 5 billion.

About Starbucks Corporation

Since 1971, Starbucks Corporation has been committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

For more information please contact:

Edelman for Starbucks
Nicholas van Hilten
+31203010980
nicholas.vanhilten@edelman.com

Umoe Restaurant Group AS
Anne Marie Brady
+47 915 23 260
anne.marie.brady@urg.no