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Soraa Launches Flicker FreeTM MR16 LED Lamps

Soraa, the world leader in GaN on GaN™ LED technology, announced today that it has incorporated advanced digital drivers into its award winning MR16 LED lamps—making them flicker free. Featuring the company’s signature elements of full visible spectrum light, Soraa’s new Flicker FreeTM MR16 LED lamp eliminates the problem of stroboscopic effect, or “invisible flicker”, that plagues other companies’ MR16 LED lamps. In doing so, Soraa’s digital driver completely addresses the adverse physiological effects associated with invisible flicker, as well significantly expanding the compatibility and capability of the MR16 lamp.

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Soraa is unique in creating a high-capability digital driver that closely matches the very small form factor of a halogen MR16, leading to far superior fixture compatibility compared to all other low-flicker MR16s. In addition, Soraa’s new digital driver MR16 LED lamps have expanded compatibility with transformers and dimmers; and like all of Soraa’s lamps, they regulate temperature to maintain lifetime, colour quality and efficiency across a range of application conditions.

“Soraa’s new MR16 LED lamps started off as the manifestation of our stubborn determination to solve the industry’s flicker problem while producing simply perfect light. But now it has become one of the most capable and versatile lamps in our product portfolio,” said George Stringer, SVP of Global Sales and Marketing at Soraa. “By going digital, customers now have access to the world’s most beautiful, compatible, reliable, and capable MR16 LED lamp.”

Soraa's new digital driver MR16 LED lamps are the first true CIE size standard flicker free LED lamps. The new lamps are available in 6W, 7.5W and 9W versions; are fully dimmable; and the 6W and 7.5W lamps are ideally suited for enclosed, non-ventilated, indoor and outdoor fixtures—a place where other LED lamps struggle to perform. Soraa’s Flicker FreeTM MR16 LED lamps are available in 10 degree, 25 degree, and 36 degree beam angles; 2700K, 3000K, 4000K, and 5000K colour temperatures; and 95CRI and 80CRI. Plus, Soraa's 10 degree lamps work with its award-winning magnetic accessory SNAP System. With a simple magnetic accessory attachment, beam shapes can be altered and colour temperature can be modified, allowing endless design and display possibilities.

Like all of Soraa’s LED products, the new Flicker FreeTM MR16 lamps feature the company’s Violet-Emission 3-Phosphor (VP₃) LED technology, allowing for perfect rendering of colours and whiteness. Utilising every colour in the rainbow, especially deep red emission, Soraa’s VP₃ VIVID COLOR™ renders warm tones beautifully and accurately, and achieves a colour-rendering index (CRI) of 95 and deep red (R9) rendering of 95. And unlike blue-based white LEDs without any violet emission, the company’s VP₃ NATURAL WHITE™ is achieved by engineering the violet emission to properly excite fluorescing brightening agents including natural objects like human eyes and teeth; as well as manufactured white materials such as clothing, paper and cosmetics.

For more information on Soraa’s new Flicker FreeTM MR16 LED lamps, visit: www.soraa.com .

About Soraa

Pioneering lamps using LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa has made ordinary lighting extraordinarily brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps have superior colour rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company’s state-of-the-art facility. For additional information, please visit www.soraa.com and follow the company on Twitter , LinkedIn and Facebook .

Contact:

Soraa Media:
Makovsky
Andy Beck, 001-202-587-5634
abeck@makovsky.com

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