StrongView and Selligent Unite Under One Brand to Create the World's Largest Independent Provider of Relationship Marketing Solutions
REDWOOD CITY, CA and BRUSSELS, BELGIUM--(Marketwired - Feb 22, 2016) - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers , today announced the completion of its merger with StrongView and the operation of the united company under the Selligent brand. The combination of the two companies creates the world's largest independent provider of orchestration and engagement solutions for relationship marketers. The company offers global technology and services for relationship marketers at middle market and larger companies, serving more than 700 brands in 30 countries, including Dyson, ING, and InterContinental Hotels Group. With the combined offering, marketers have access to both the top-rated enterprise email marketing capabilities of StrongView and the powerful omnichannel campaign management and targeting expertise of Selligent.
"One of the top reasons that Extra Space Storage works with Selligent is its clear commitment to relationship marketers," said Melissa Burdon, Marketing Optimization Director at Extra Space Storage. "We are in the midst of a Customer Experience transformation, focusing on identifying pain points our customers go through in their journey with us, and coming up with solutions to make their experience easier and really positive. Selligent understands the human side of marketing, and the merger with StrongView provides us with an even greater ability to engage with our customers at the right time, through the right channel to give them an engagement that matters to them. Selligent is the perfect partner for relationship marketers who are under-served by the marketing cloud giants, as they offer flexible tools that are designed specifically for consumer-engagement."
As the largest independent relationship marketing company, Selligent is perfectly aligned to drive innovation in pursuit of its vision for consumer-first marketing. Selligent provides brands the opportunity to work with one partner that is committed to meeting the needs of relationship marketers compared to working with marketing cloud providers intent on selling broad solutions across many marketing functions. As emerging technologies drive new consumer behaviors, Selligent has the focus to stay one step ahead, creating solutions that enable marketers to build customer relationships based on integrity and empathy.
"We are committed to the needs of relationship marketers and delivering on the promise of consumer-first marketing," said Andre Lejeune, Co-Founder and CEO of Selligent. "We have what marketers at mid-market companies need -- the feature breadth, ease of use, and rigorous data stewardship demanded by underfunded European marketers, and the enterprise-class scale and sophistication demanded in the United States."
Selligent is the world's leading independent provider of relationship marketing solutions, powering customer relationships for Samsung, InterContinental Hotels Group , ING , and more than 700 other major brands in retail, travel, automotive, publishing, and financial services. Featuring enterprise-strength performance, Selligent's technology leads the industry in data management, campaign orchestration, and audience analytics. Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers with its ability to deliver integrated, customer-centric experiences across email, display, mobile, and social.
Selligent serves more than 30 countries globally, including more than 75 agencies and MSPs. Selligent has offices in Silicon Valley, New York, London, Belgium, Paris, Munich, Barcelona, and Australia. Learn more at www.selligent.com and connect with the team at Twitter , LinkedIn , and our blog .
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