Daily Secret Re-Launches as Savoteur

An Insider's Guide to Your Favorite Cities

NEW YORK, NY--(Marketwired - December 03, 2015) - Daily Secret, the four-year-old media brand, today announced a relaunch and site redesign that will transform the platform into a dynamic and interactive lifestyle publication called Savoteur ( ). The announcement was made today by Chief Executive Officer, Jac White.

Daily Secret launched in 2011, as a daily email digest delivering insights into things to do in your city. It has provided members from six continents with a collection of content by their "insiders" -- savvy locals, travelers and storytellers dedicated to uncovering interesting happenings from around the globe.

Savoteur will continue the mission of providing its audience with rich content from around the globe, but will enhance this experience by covering a wider variety of cities and topics including food, music, art, culture nightlife, style and travel. All content is curated by a select group of individuals, or Savoteurs, in the fashion, food, art and lifestyle arenas including stylist and fashion expert Gianluca Longo and Alonso Dominguez, brand creative and editorial strategist.

  • City Expansion: Savoteur will broaden its offering for readers by expanding its content to additional cities in the coming months, including New York, Miami, Los Angeles, Barcelona, Prague, Copenhagen, Milan, and more.
  • Richer Content: The network of Savoteurs (contributors) provide their perspective on what makes city living unique and how to explore the world. Savoteur will bring readers even more unique and rich content including Burgers with Bands , a monthly get-together with bands, to discuss music, life on tour and more over burgers, and In the Spirit of Things , a column focusing on spirits / beverages and the fascinating people behind them.

"Our mission is to provide our members with a personal, intimate guide for some of the world's most exciting cities and destinations," says Jac White. "By expanding the scope of our content, we're able to offer a unique perspective on the places where our members live and travel."

In addition to Savoteur's new content, look and feel, the brand will expand by venturing offline and launching two new products:

  • SVT One : An internal creative team that offers unique offline experiences, activations and bespoke events -- including custom city guides, branded entertainment, art direction and more.
  • The Influist Collective : Savoteur's most influential contributors and members who can be leveraged for insights, messaging, product testing and custom events.

About Savoteur

Savoteur (formerly Daily Secret) is a digital publication celebrating what makes city-life rich and unique: the food, music, art, culture, nightlife, style and travel. Savoteur explores the relevant people, places and things-to-do around the world. Through our global team of editors and contributors, we gain an insider's perspective to the world around us, one city at a time.

Savoteur has a global audience that is curious, mindful and always hungry for the next adventure. We connect with our members at, social media channels and through offline events. For more information, visit

Media Contact:
Jac White

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