SAMSUNG-SDI
29.12.2021 14:02:12 CET | Business Wire | Press release
On the 29th, Samsung SDI (KRX:006400) announced that it has launched its battery brand PRiMX (Pronounced as Praimax). Samsung SDI is to promote the super-gap technology strategy through the launch of the brand that conveys the company’s identity.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211228005221/en/
PRiMX stands for ‘Prime Battery for Maximum Experience.’ The brand was developed under the three keywords, ‘Absolute Quality,’ ‘Outstanding Performance,’ and ‘Proven Advantage.’
'Absolute Quality', the first keyword, means the safest and most reliable battery quality. Samsung SDI has strengthened quality control for the whole process from battery development to manufacturing and shipping. It conducts a strict quality inspection such as selecting materials and design that can improve battery quality at the development phase, advancing the defect detection algorithm with the deep learning-based AI test at the manufacturing and shipping phase, and examining about 500 quality items throughout the entire manufacturing process.
‘Outstanding Performance’ means a high-capacity and high-power battery technology with Samsung SDI’s latest materials technology including high nickel cathode and silicon anode, and its unrivaled manufacturing capability. It is crucial to determine key performances, such as electric vehicle mileage and output of power tools.
‘Proven Advantage’ means user convenience achieved with the company’s independently developed technology. In particular, the super-fast charging technology developed using a new technique is said to be a groundbreaking technology to minimize the lithium-ion transport distance and time by reducing resistance inside the battery cell.
For PRiMX, trademark registration has been completed not only in Korea but also in Europe and is soon to be registered in the U.S. Samsung SDI will apply PRiMX to all batteries it produces to achieve high quality and technology befitting the three keywords.
With the launch of PRiMX, Samsung SDI opened a microsite and released a brand introduction video. The video helps viewers easily understand the meaning and characteristics of PRiMX.
“PRiMX is a battery brand that conveys Samsung SDI’s unique identity,” said Executive Vice President Michael Son of Samsung SDI Strategic Marketing Team. “We will develop the brand to reach the pinnacle of technology.”
For more information on Samsung SDI and PRiMX, visit www.samsungsdi.com and https://sdi-on.com/primx/en/ (microsite).
View source version on businesswire.com: https://www.businesswire.com/news/home/20211228005221/en/
Link:
Social Media:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Dompé Doses First Patient in Phase 3 Study of Cenegermin-bkbj in NAION14.7.2026 14:00:00 CEST | Press release
Non-arteritic anterior ischemic optic neuropathy (NAION) is a loss of blood flow to the optic nerve which causes spontaneous and rapid vision loss, for which there are currently no FDA-approved treatments. Given the substantial unmet need for effective treatments in NAION, in October 2025, Dompé was awarded a Commissioner’s National Priority Review Voucher (CNPV) by the US FDA to accelerate a potential Biologics License Application for intranasal nerve growth factor (NGF) in NAION. Dompé, a biopharmaceutical company with operations in Italy and the US, announced the first patient has been enrolled in a Phase 3 study of cenegermin-bkbj for the treatment of non-arteritic anterior ischemic neuropathy (NAION). Involving more than 130 centers globally, the Phase 3 trial, “Galassia-NAION-301” is a multicenter, double-blind study comparing cenegermin-bkbj against placebo in improving vision loss caused by NAION. “Our NGF R&D program continues to accelerate with our third clinical study of 202
CE-IVDR Mark for Hologic’s Aptima® HPV Test Expanded to Include Self-Collected Sample Claim in Cervical Cancer Screening14.7.2026 14:00:00 CEST | Press release
New indication in the European Union and the UK offers alternative method of screening especially for women who are not currently participating Hologic, Inc. announced today that its Aptima® HPV Assay received an expanded CE-IVDR marking in the European Union and the UK and is now approved for self-collected vaginal samples using the Aptima Multitest Specimen Collection Kit. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260714358586/en/ Hologic’s Aptima® HPV Assay and Aptima Multitest Specimen Collection Kit Cervical cancer is the fourth most common cancer in women but is largely preventable through HPV vaccination and regular screening.1 Evidence shows that organized screening and early detection reduces deaths from cervical cancer, with mortality reduction rates in Europe ranging from 41% to 92%.2 However, even in countries with an established cervical screening program, screening participation rates vary widely, from 25%
Cover Genius Raises USD $100M Backed by Vista Credit Partners, Reaching USD $1.9 Billion Valuation as it Advances AI-First Platform and Global Expansion14.7.2026 14:00:00 CEST | Press release
Accelerating the AI roadmap and next era of embedded protection Cover Genius, the global infrastructure for embedded protection, today announced a USD $100M capital raise, backed by Vista Credit Partners, a subsidiary of Vista Equity Partners and strategic financing partner focused on enterprise software. The raise values the business at USD $1.9 billion, advancing a new chapter for the company. Cover Genius operates a B2B2C embedded protection platform that connects 200+ partners with 50+ global insurance carriers to protect over 70 million end customers at the point of sale across travel, retail, ticketing and logistics. Unlike traditional insurers, Cover Genius dynamically adapts product design, pricing, and presentation in real time to match each merchant's unique customer journey and geography mix. “We’ve spent more than a decade building the trust layer the world’s largest digital companies rely on to protect their customers. Today’s raise is about broadening possibilities: movin
Esri to Debut the Power of Where Collection at 2026 Esri User Conference14.7.2026 14:00:00 CEST | Press release
New Titles Expand on Landmark Work to Showcase How GIS Drives Better Decisions Across Water and Land Management Esri will debut the Power of Where Collection at the 2026 Esri User Conference. The collection builds on the 2024 book The Power of Where by Jack Dangermond, extending its ideas into real-world GIS applications. New titles in the collection highlight GIS uses in water forecasting, land records, infrastructure planning, and economic development. The series demonstrates how spatial analysis helps organizations address challenges including sustainability, climate resilience, and governance. Esri, the global leader in location intelligence, will debut the Power of Where Collection at the 2026 Esri User Conference in July. The collection builds on the ideas introduced in The Power of Where: A Geographic Approach to the World's Greatest Challenges, by Esri president Jack Dangermond, published in 2024. The new collection expands these foundational concepts into focused, real-world a
Esri Introduces ArcGIS for ServiceNow, Bringing Location Intelligence into Everyday Enterprise Workflows14.7.2026 14:00:00 CEST | Press release
New Integration Connects Platforms, Enabling Real-Time Mapping Directly Within Existing Systems Esri is launching ArcGIS for ServiceNow, an integration that connects ServiceNow, the AI control tower for business reinvention, with ArcGIS, bringing location intelligence into everyday enterprise workflows. The solution supports organizations across commercial, government, health care, utilities, energy, telecom, and other sectors. Users can visualize incidents, assets, work orders, facilities, and other business data on maps in real time within ServiceNow or ArcGIS, improving decision-making and operational efficiency. The integration eliminates data duplication by enabling seamless data sharing between systems, bridging business records with geographic context. ArcGIS for ServiceNow will debut in beta shortly after Esri User Conference. Esri, the global leader in geographic information system (GIS) technology, has announced ArcGIS for ServiceNow, connecting the two platforms for the firs
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom