SAFFRON
16.11.2022 09:01:38 CET | Business Wire | Press release
Saffron Brand Consultants has launched the Tourism City Brand Barometer 2022, a proprietary biannual study that measures which cities from around the world have the strongest brands to attract international tourism. Overtaking Paris and London, Tokyo has built the strongest tourism city brand according to this new research conducted by the independent global brand consultancy.
After the Business edition in 2021, the 2022 City Brand Barometer analyses the highly competitive post-pandemic landscape, and measures 104 of the most relevant cities to the global tourism industry. To define the strength of each city’s ‘tourism brand’ Saffron assessed their ‘buzz,’ or the perception of each city, and combined it with their ‘assets’ such as weather, cost, number of attractions, overall infrastructure and development. Breakout lists highlighted include the Top Ten, the Challengers, the Underperformers and the Ones to Watch.
First released in 2008, the City Brand Barometer has analysed city tourism and business brands throughout the years. This is the first CBB tourism report in which Tokyo has reached number one. The CBB 2022 report includes comparative case studies on city brands in Spain, Japan, and Saudi Arabia, and Challengers Abu Dhabi and Jaipur, and One to Watch Miami.
Ben Knapp, Chief Growth Officer and place brand practice leader at Saffron commented: “As travel reaches pre-pandemic levels, competition for the attention and spending power of tourists is more intense than we’ve seen over the past 15 years. This implies that in order to be relevant and differentiated, cities need to be clear on what assets their brand is built on and how they can best generate buzz internationally.”
###
Access the full report, results, methodology, and case studies at https://cbb22.saffron-consultants.com/
Visual assets here.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221111005209/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Autonomous University of Sinaloa (UAS) Releases Study on the Positive Economic Impacts of Pacifico Mexinol Project in Northern Sinaloa29.4.2026 00:39:00 CEST | Press release
The study, among other factors, estimates for every one job created by Pacifico Mexinol, eight additional jobs on average are created across the broader economy, and Mexico’s GDP will rise by over $2b USD during construction. The study is the first economic impact study of its kind at a state level in Mexico and the methodology can be replicated globally across other sectors and regions. As part of an ongoing joint effort between the academic and commercial sectors, stemming from a Collaboration Agreement between the Autonomous University of Sinaloa (UAS) and Pacifico Mexinol (a subsidiary of Transition Industries) signed in 2024, UAS released the findings of the economic effects study of the world's largest ultra-low-carbon methanol plant, located near Topolobampo, Ahome, Sinaloa. The Pacifico Mexinol project is aligned with the UN Sustainable Development Goals by promoting the use of clean energy, the utilization of treated wastewater, and climate change mitigation. It protects local
Suzano 2025 Annual Report on Form 20-F28.4.2026 23:32:00 CEST | Press release
Suzano S.A. (B3: SUZB3 | NYSE: SUZ) informs that its 2025 Annual Report on Form 20-F was filed on March 24, 2026 with the U.S. Securities and Exchange Commission. Holders of the Company’s equity securities can receive hard copies of the Annual Report, including its audited financial statements, without charge by request directed to: ri@suzano.com.br. This document is also available on Suzano’s website (http://ir.suzano.com.br/). For further information, please contact our Investor Relations Department: Phone: (+55 11) 3503-9330 E-mail: ri@suzano.com.br View source version on businesswire.com: https://www.businesswire.com/news/home/20260428152792/en/
Laserfiche Introduces AI Agents: The Future of Intelligent Content Management28.4.2026 23:00:00 CEST | Press release
New agentic AI capabilities allow any user to automate intelligent, multi-step workflows using natural language. Today at the Laserfiche Empower conference — the premier event for intelligent content management —Laserfiche announced the release of AI Agents. With simple, natural language prompts, these virtual assistants perform complex, multi-step tasks and work within the framework of Laserfiche’s robust security and compliance controls, transforming how you interact with your organization’s information. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260428506937/en/ Laserfiche AI Agents leverage advanced generative AI reasoning models to perform tasks that bridge the gap between building workflows and time-consuming manual effort. They can take actions based on document data and execute bulk changes from natural language user instructions. “The introduction of AI Agents to content management signals a shift in how we hand
BTG Pactual Timberland Investment Group Raises US$1.24 Billion for Largest Reforestation Fund to Date[1]28.4.2026 17:00:00 CEST | Press release
Milestone positions Latin American reforestation strategy as a leading model for scalable, high-integrity conservation and restoration—combining sustainable commercial reforestation with large-scale ecosystem conservation and restoration to target economic returns, climate and biodiversity gains, and rural community benefits. Conservation International serves as Impact Adviser for social and environmental outcomes. BTG Pactual Timberland Investment Group (BTG Pactual TIG), one of the world’s largest timberland managers, today announced the close of fundraising for its Latin American Reforestation Strategy, reaching US$1.24 billion in commitments. This represents the largest reforestation fund closed to date,1 providing a model for large-scale reforestation and restoration that seeks to deliver durable climate impact, tangible benefits for rural communities, biodiversity outcomes, and sustainable commercial production. Global environmental organization Conservation International serves
Qatar Implements Relief Measures to Support Business Community28.4.2026 16:56:00 CEST | Press release
Qatar has activated a comprehensive package of support measures designed to maintain market stability and reinforce investor confidence amid evolving regional conditions. These measures, delivered through the nation’s foreign direct investment ecosystem, provide immediate financial, regulatory and operational relief to Qatar’s international business community. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260428904909/en/ Infographic highlights key relief measures implemented in Qatar to support the business community (Infographic: AETOSWire) H.E. Sheikh Faisal bin Thani Al Thani, Minister of Commerce and Industry and Chairman of Invest Qatar, stated: “Qatar’s commitment to its business community is unwavering. As regional conditions continue to evolve, we remain fully focused on acting decisively to support companies operating in our market, safeguard business continuity and reinforce confidence. Our approach is grounded i
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom