PUMA
2.5.2022 12:02:10 CEST | Business Wire | Press release
Sports company PUMA and Borussia Dortmund swapped shirts with the fans at the Signal Iduna Park before kick off on Saturday to draw attention to the circularity project RE:JERSEY, in which PUMA tests an innovative recycling method.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220502005397/en/
Before the match against VfL Bochum, Borussia’s players warmed up wearing RE:JERSEYs, which were made with 75% repurposed football jerseys. Afterwards, BVB legends Roman Weidenfeller, Wolfgang “Teddy” de Beer and Norbert “Nobby” Dickel encouraged the fans to donate their old polyester items. In exchange, a few lucky fans received RE:JERSEYs signed by the players.
In the RE:JERSEY project, PUMA tests an innovative chemical recycling process, which turns old polyester garments into new jerseys. The goal of this project is to reduce waste and pave the way towards more circular production methods.
“We are certain that we will continue our ambitious path towards more sustainable production models with the RE:JERSEY project,” said Matthias Baeumer, General Manager BU Teamsport at PUMA. “Our partnership with BVB is very strong and we are glad that they are supporting us as part of this innovative trial.”
Starting Monday, PUMA and BVB will set up collection bins, where fans will be able to donate their old polyester items, which will be used for the RE:JERSEY project. The fans who donate old items, can also take part in a draw to win great prizes such as signed jerseys. More information can be found on https://www.bvb.de/eng/puma-re-jersey .
“We see a growing interest from our fans in sustainable merchandising and that they are more aware of sustainability topics,” said Kerstin Zerbe, Managing Director of BVB Merchandising GmbH. “We are glad that our collection points at FanWelt will contribute towards making our jerseys more circular in the future. We share this ambition with our partner PUMA.”
The RE:JERSEYs worn by BVB players during the warm up on Saturday were made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC1 .
In the recycling process used for the RE:JERSEY project, the garments are chemically broken down into their main components (depolymerization). Colors are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester.
Next to BVB, PUMA teams Manchester City, AC Milan and Olympique de Marseille are also a part of this project.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
[1] SEAQUAL ® MARINE PLASTIC
SEAQUAL® MARINE PLASTIC is a sustainable and fully traceable raw material from SEAQUAL INITIATIVE that is made from marine litter, or in some cases from end-of-life fishing nets or other plastics used in aquaculture (such as those used in mussel and oyster farming). For more information, visit https://www.seaqual.org
View source version on businesswire.com: https://www.businesswire.com/news/home/20220502005397/en/
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
StatLab Launches CytoPath Disc, Advancing Standardized Cell Block Preparation Worldwide24.6.2026 15:08:00 CEST | Press release
Simple, user-friendly product enables effective cytology cell concentration without complex steps, integrating seamlessly into existing pathology workflows. StatLab Medical Products, a leading global developer and manufacturer of pathology supplies and equipment, today announced the global launch of the CytoPath Disc, an innovative cell block preparation technology designed to standardize and simplify cell block preparation. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260624368623/en/ Developed as an alternative to traditional cell block methods, which convert concentrated cells suspended in fluid into a paraffin-embedded format for slide-based evaluation, the patent‑pending CytoPath Disc offers a more streamlined and efficient approach. The CytoPath Disc absorbs concentrated cells within a simple, sponge-like matrix, which is then processed, embedded, stained, and sectioned using standard histology workflows. Traditional
TensorX Launches With €8M Seed Funding Round Led by Darius Cubed Ventures for Bet on European Sovereign AI Infrastructure With Plans to Deploy up to €100M in NVIDIA Blackwell GPUs24.6.2026 15:07:00 CEST | Press release
TensorX launches privacy-first inference, already trusted by financial services firms and AI consultancies across Europe62% of European organisations now seek sovereign AI (Accenture) as 75% plan to move AI workloads to local providers by 2030 (Gartner) A team of Irish founders has committed €8 million to Nvidia Blackwell GPUs, including the latest B300 chips, to launch TensorX, a sovereign AI inference platform designed for Europe's AI builders, trusted by regulated industries and already generating revenue from paying customers. The company was founded by Shane Morton, is part of the NVIDIA Inception program and is partnering with Dell on sourcing GPU hardware. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260528791384/en/ (From left to right): Craig Donnelly, Shane Morton, Nicole Morton, Tim Grant At a time when enterprises are racing to adopt artificial intelligence but most remain unwilling to let their data leave Euro
Wasabi Launches Wasabi Impact Circle to Help Customers and Partners Reduce Cloud Emissions and Support Carbon Projects24.6.2026 15:00:00 CEST | Press release
Powered by Zero Circle, the new offering enables partners and MSPs to help track customers’ storage-related emissions and invest in high-integrity climate projects Wasabi Technologies, the hot cloud storage company, today announced Wasabi Impact Circle, a new sustainability initiative designed for partners and MSPs to help measure and address the carbon emissions associated with their customers’ cloud storage usage. Powered by Zero Circle, a sustainable finance marketplace, Wasabi Impact Circle enables partners and MSPs to help customers track their storage-related carbon footprint and purchase high-integrity carbon credits from curated, verified climate projects worldwide. Research from Wasabi shows that sustainability is among the top considerations for organizations when selecting a cloud storage provider. As enterprises face increasing pressure to reduce emissions, especially amid rising AI-driven data growth, Wasabi Impact Circle provides a simple, transparent way for partners to
Clearwater Analytics Benchmarks Private Credit Strategy, Performance, and Risk Across Institutional Portfolios24.6.2026 15:00:00 CEST | Press release
Clearwater Analytics (NYSE: CWAN) today released Credit Where It’s Due: The Persistent Rise of Private Credit, its first comprehensive study of how private credit has reshaped institutional portfolios. The report draws on holdings and transactions data from the Clearwater platform, which spans $10 trillion in institutional assets across 60 asset classes. It documents private credit exposure, examines how the asset class has contributed to returns, and identifies where investment risks concentrate. The findings challenged a narrative centered on systemic contagion. Instead it found the systemic risks were idiosyncratic, concentrated on specific balance sheets that are largely hidden from investors without the right infrastructure. “At Clearwater, we are no strangers to the rise of private credit. Assets on our platform have grown nearly 20% over the last two years alone,” said Kirat Singh, President of Risk and Alternative Assets at Clearwater Analytics. “This report was born from what
NTT DATA and Cursor Partner to Accelerate Enterprise-Grade Modernization and AI Governance24.6.2026 14:00:00 CEST | Press release
NTT DATA leveraging Cursor to strengthen its own engineering and delivery model. Enterprise-grade governance helps modernize and transform delivery with greater trust and control. NTT DATA, a global leader in AI, digital business and technology services, today announced a strategic partnership with Cursor, the leading multi-model AI coding platform. Under this initiative, NTT DATA will use Cursor’s advanced AI agents to power the innovation of its global software engineering and delivery models. Cursor will enable NTT DATA to design, build and modernize enterprise systems with greater speed and control, while supporting the governance enterprises require. The collaboration marks a strategic advancement in NTT DATA’s transformation into an AI-native services company, enhancing how the company designs, builds and modernizes mission-critical systems. NTT DATA is operationalizing AI inside its engineering and delivery engine with enterprise-grade controls to enable faster modernization of
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom