Partner Program: Government agencies collaborate with Europe’s lead-ing B2B-platform provider Visable in promoting SME’s exports
Hamburg, November 16th, 2020 – Government agencies all over the world are supporting SMEs in their export business by subsidising trade fair appearances. However, moving people and complex goods, such as machines, around the globe to be displayed at an event is a costly affair and in times of climate consciousness not appropriate. COVID-19 is further complicating matters, as the pandemic has led to most of the leading industry events being cancelled. For this reason, several government agencies collaborate with Visable: With years of experience in increasing the presence of B2B-focused SMEs digitally, the platform-provider is a strong partner in the agencies’ efforts to promote commercial exports.
Many government agencies are focused on helping small and medium-sized enterprises stimulate export. While they do this by subsidising trade show appearances and promotional activities, Visable supports businesses’ sales efforts digitally: A listing on its leading B2B platforms EUROPAGES and wlw (“Wer liefert was”) helps companies connect with purchasers around the globe. In addition, Visable offers a range of online marketing services geared towards maximising companies’ visibility on the web. These digital options are becoming more and more important, since conventional means of boosting sales, such as trade shows, expos and other industry events, are both cost prohibitive and, given the cancellations due to COVID-19, increasingly limited.
Most of the SMEs in question do not have designated digital marketing teams and due to a lack of resources and guidance often make poor investment decisions during their first forays into the digital world. “However, the COVID-19 pandemic has shown that most industrial companies are strongly dependent on using digital tools to keep their supply chains stable – without a well-thought-out digital strategy, many SMEs are at risk of not surviving the pandemic”, Tarik Zahzah, Head of Global Partnerships, summarises the current challenges SMEs are facing. “In order to further develop the digital prowess of B2B focused companies, Visable offers an education program tailored to each country and the requirements of their local SMEs.”
In several sessions, this “accelerator” bootcamp provides them with the know-how needed to increase their digital presence and to maximise their success on international markets. Zahzah explains: “Following Visable’s collaboration with the Moscow Export Centre, more than 20 Russian companies have joined the B2B digital marketing training program – the Visable Accelerator – and another 20 are on their way.”
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Srikanth Achanta now leads Visable Software Development9.7.2019 15:18:23 CEST | Press release
Visable, the company that provides the two leading online B2B platforms "Wer liefert was" and EUROPAGES, has appointed Srikanth Achanta as Senior Director Engineering. He has been working in this role since July and is responsible for the entire software development of both websites and leads the developer teams at the company’s Hamburg, Berlin and Paris locations. Additionally, he is responsible for the integration of the development locations in Poland and Lithuania into the agile development processes and is therefore a crucial member of the Visable Group team. As well as the ongoing further development of existing online products, his area of responsibility predominantly covers the new development of technology for a new search feature, an expanded company profile and modern tools for communication between B2B purchasers and suppliers. One of Srikanth Achanta’s most important tasks is to establish cross-location agile platform development, including the necessary infrastructure. In
Visable Is Europe’s B2B Champion - New Umbrella for “Wer liefert was”, Europages and Gebraucht.de7.6.2019 09:03:56 CEST | Press release
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