Urban Airship Acquires Accengage, Extending Its Worldwide Leadership with Unmatched Presence Across Europe
Digital customer engagement company Urban Airship today announced that it has acquired Accengage , continental Europe’s largest provider of mobile CRM and push notifications. Together Urban Airship and Accengage now form the world’s largest mobile customer engagement company, with rapidly growing solutions for apps, websites, SMS, email, mobile wallets and other channels. Customers from each company will quickly benefit from access to new technology and expanded engineering resources, as well as support from Europe’s largest team of digital customer engagement experts.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190116005215/en/
Urban Airship customers include 25 percent of the Fortune 100 with companies such as Adidas, ASOS, BBC, Caesars Entertainment, Jet Airways, Shop Direct, Vodafone and Zeit Online. Accengage adds hundreds more global brands including Air France-KLM, Lidl, Mediaset España, OUI.sncf, Orange, Sephora Europe, vente-privee.com and Zalando. Urban Airship has already delivered over 2.4 trillion messages, and going forward the companies will combine to send more than 90 billion messages per month worldwide.
The businesses share expertise in many of the same high-growth industry verticals — retail, finance, media and travel — and use the same back-end technologies and programming languages, enabling teams to quickly incorporate expertise and technology from one platform to the other. The businesses perfectly complement each other’s regional strengths, with Urban Airship the dominant vendor in the Americas, Nordics and UK, while Accengage leads in France, Germany, Spain and Italy.
Globally, customers will benefit from combined technology and process expertise that will accelerate innovation. Urban Airship’s platform brings advanced analytics, predictive machine learning, in-app automation, SMS, mobile wallet, email and intelligent orchestration of messages across channels. Accengage brings expertise in Facebook Messenger support, advanced targeting capabilities, additional marketing cloud integrations and customer support in five languages.
All Accengage employees will join Urban Airship, including CEO and co-founder Patrick Mareuil who will lead European operations as managing director of EMEA from Urban Airship’s new Paris office. Urban Airship will continue to enhance and fully support Accengage’s platform as it rapidly develops a combined platform offering the best of the combined companies’ capabilities.
“More than ever, business growth is dependent on customer experience, and no company creates unique experiences for more brands than Urban Airship,” said Brett Caine, CEO and president, Urban Airship. “By adding the amazing team from Accengage, we can grow customer value for more businesses around the world while setting new standards for innovation and local support. We’ll use our newly combined expertise and technology to ensure our customers take their digital customer engagement strategies to even greater heights.”
“Accengage and Urban Airship come from a very similar background, we both serve enterprise marketers that want to connect with customers in innovative ways,” said Patrick Mareuil, CEO and co-founder, Accengage. “Urban Airship’s scale and global leadership combined with the strength of our local customer success and technical teams will put the competition far behind as we unlock more value for more businesses around the world.”
“Forrester believes notifications provide a North Star for the evolution of digital experiences. ... Across all industries, digital business professionals want to improve customer experience (CX), increase engagement, and improve revenues. Successful notifications deliver on all fronts.” (Forrester Research, Inc., Notifications: Build Your Best Practices, September 28, 2018).
For additional information on Urban Airship’s solutions download:
- Gartner “Critical Capabilities for Mobile Marketing Platforms ” by Charles S. Golvin, Mike McGuire, Bryan Yeager, October 30, 2018
- Gartner “Magic Quadrant for Mobile Marketing Platforms ” by Mike McGuire, Charles S. Golvin, Bryan Yeager, July 12, 2018
Founded in 2010, Accengage is Europe’s leading push notification technology for mobile apps, websites and Facebook Messenger.
Accengage works with hundreds of international customers from 70 countries, empowering marketers with the most advanced features to boost customer engagement, conversion and retention. The company sends over 10 billion push notifications monthly to 900 million customers worldwide for hundreds of brands . To learn more about Accengage, please visit: www.accengage.com .
About Urban Airship
Urban Airship® is trusted by thousands of businesses to drive growth with digital customer engagement. Every day, marketers and developers depend on Urban Airship to deliver billions of personalized, interactive notifications that inspire interest and drive action across all digital channels. Urban Airship is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBCUniversal, Sky Plc and Zillow. For more information, visit www.urbanairship.com , read our blog and follow us on Twitter or LinkedIn .
Information om Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Følg pressemeddelelser fra Business Wire
Skriv dig op her, og modtag pressemeddelelser på e-mail. Indtast din e-mail, klik på abonner, og følg instruktionerne i den udsendte e-mail.
Flere pressemeddelelser fra Business Wire
NY-IFF15.2.2019 22:17:10 | Pressemeddelelse
IFF Recognized by SAM’s 2019 “Industry Mover” Sustainability Award
SFL15.2.2019 19:03:08 | Pressemeddelelse
SFL: strong financial position and results in 2018, consolidating the Group’s position as a prime player
NEW-WORLD-DEVELOPMENT15.2.2019 11:13:12 | Pressemeddelelse
5 Happening Cultural Destinations to Visit in 2019
ISAE-SUPAERO15.2.2019 10:38:10 | Pressemeddelelse
ISAE-SUPAERO Launches a New MOOC about Flight Mechanics
RED-REPLY15.2.2019 10:32:09 | Pressemeddelelse
REPLY: Red Reply Wins the Oracle “Partner of the Year Autonomous” Award
POSIFLEX-GROUP15.2.2019 09:02:04 | Pressemeddelelse
Posiflex showcases new Interactive Self-Service Kiosks and IoT Retail Product Innovations at EuroCIS 2019
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter samt finde vores kontaktoplysninger.Besøg vores nyhedsrum