OR-AIRSHIP
1.6.2022 12:02:12 CEST | Business Wire | Press release
Mobile app experience company Airship today announced that it has acquired Gummicube , the original App Store Optimization (ASO) innovator and the world’s #1 provider in helping more top 10 apps across categories succeed than any other company. By linking Gummicube's ASO technology and expertise with Airship's App Experience Platform (AXP), brands can now optimize value across the entire mobile app lifecycle, driving greater organic growth, ROAS, retention, loyalty and monetization.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220601005529/en/
The acquisition combines the leading ASO platform with the leading mobile app experience platform to offer brands a single set of enterprise solutions that together offer app store optimization, customer journey orchestration, no-code native app experiences and app UX experimentation. Both Airship and Gummicube customers will quickly benefit from access to new technology and expanded expertise to bookend growth and retention by more efficiently and effectively addressing both sides of the mobile app value chain — attracting and growing more valuable app customers, then retaining and monetizing them.
Gummicube nearly doubled its revenue year-over-year, with nearly three-quarters of total revenue coming from enterprise brands, and plans to nearly double its staff in 2022 to support continued growth. All 80 Gummicube employees have joined Airship with co-founders Dave Bell and Anh Nguyen becoming VPs and co-general managers of the Gummicube division at Airship. Airship will continue to innovate and invest in Gummicube’s solutions, while empowering customers with richer cross-platform data to better inform each step of the mobile app journey, from the experiences new app customers receive, to the insights that drive the next wave of organic audience growth.
“Driving consumers to download an app is a critical first step, but keeping them engaged and maximizing value for everyone involved requires leveraging data to demonstrate customer respect and relevance with experiences that reward them for their loyalty,” said Brett Caine, CEO and president, Airship. “Together, Gummicube and Airship enable marketers, product owners and developers to optimize their entire mobile app experience — from the point of discovery to loyalty. This industry-first combination will drive greater app success for brands, and unlock huge value for our business.”
“Gummicube and Airship are both 100% dedicated to helping mobile apps succeed. Before today, brands had to find their own answers to the two most fundamental questions: one, how do I attract and grow more quality users; and two, how do I retain them and grow value for everyone involved,” said Dave Bell, CEO and co-founder, Gummicube. “Now, our combination will drive more measurable value for customers than anyone else. This has never been done before!”
Splitcube, Gummicube’s A/B testing platform, enables developers, marketers and brands to test every single one of their store listing assets to continually optimize conversion rates in the app stores. Gummicube’s DATACUBE aggregates billions of data points from the App Store and Google Play Store to visualize search and behavioral trends. DATACUBE helps app marketers understand how the app stores merchandise their apps and those of their competitors, to more quickly grow app audiences and market share by optimizing app visibility. These SaaS technologies are combined with the most experienced ASO team in the world, who can work hand in hand with clients to manage processes and measure success.
Peak Technology Partners served as the exclusive sell-side advisor in this transaction.
Airship is dedicating the month of June to #MAXMonth where there will be a wealth of content, events and resources to help brands master mobile app experiences and unlock more value by optimizing the full app lifecycle. Learn more here: https://www.airship.com/max-month/ .
Airship is a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020 ,” receiving the highest score in the Strategy category and the second highest score in the Current Offering category.
About Gummicube
Gummicube pioneered App Store Optimization for mobile apps in 2010, and today partners with app developers and CMOs to optimize mobile app marketing for the App Store and Google Play Store. Thousands of apps have leveraged Gummicube’s technology and expert services to continuously improve app visibility and store conversion rates to acquire more quality users and build better apps.
Gummicube is an Airship company. For more information on Gummicube's services, or to receive a live demo of DATACUBE or Splitcube, please visit http://www.gummicube.com/ .
About Airship
No one knows more, does more, or cares more when it comes to helping brands master mobile app experiences than Airship.
From the beginning of apps, Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation and feature release management. Now, with the Airship App Experience Platform (AXP), business users can create and adapt native app experiences on their own — with no ongoing developer support or app update required.
Having powered trillions of mobile app interactions for thousands of global brands, Airship’s technology and deep industry expertise have enabled apps to become the digital center of customer experience, brand loyalty and monetization.
For more information, visit www.airship.com , read our blog or follow us on Twitter , LinkedIn and Facebook .
View source version on businesswire.com: https://www.businesswire.com/news/home/20220601005529/en/
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Multi-Color Corporation Announces Recapitalization to Reset Balance Sheet and Position Company for Long-Term Growth and Investment27.1.2026 22:09:00 CET | Press release
MCC Enters into Restructuring Support Agreement to Eliminate Approximately $3.9 Billion of Outstanding Funded Debt, Reduce More than $330 Million of Cash Interest Expense in 2026 and Extend Long-Term Debt Maturities to 2033Restructuring Supported by CD&R and More Than Supermajority of Senior Secured Lenders Who Have Agreed to Backstop a Nearly $890 Million Investment; Provides More Than $500 Million of New Liquidity to Support Long-Term Growth and Investment Upon EmergenceLaunches Consent Solicitation and Expects to Implement Restructuring Through “Prepackaged” Chapter 11 Process; Restructuring Support Agreement Provides for CD&R to Be Controlling ShareholderAll Trade Vendors Expected to be Paid in Full; All Global Operations and Service to Customers Expected to Continue Without Interruption Multi-Color Corporation (“MCC” or the “Company”), a global leader in prime label solutions, today announced strategic actions to further position the Company for long-term growth and investment to
Logitech Announces Q3 Fiscal Year 2026 Results27.1.2026 22:05:00 CET | Press release
Strong Financial Performance Driven By Strategic Priorities and Operational Discipline SIX Swiss Exchange Ad hoc announcement pursuant to Art. 53 LR — Logitech International (SIX: LOGN) (Nasdaq: LOGI) today announced financial results for the third quarter of Fiscal Year 2026. Sales were $1.42 billion, up 6 percent in US dollars and 4 percent in constant currency compared to Q3 of the prior year. GAAP gross margin was 43.2 percent, up 30 basis points compared to Q3 of the prior year. Non-GAAP gross margin was 43.5 percent, up 30 basis points compared to Q3 of the prior year. GAAP operating income was $286 million, up 22 percent compared to Q3 of the prior year. Non-GAAP operating income was $312 million, up 17 percent compared to Q3 of the prior year. GAAP earnings per share (EPS) was $1.69, up 28 percent compared to Q3 of the prior year. Non-GAAP EPS was $1.93, up 21 percent compared to Q3 of the prior year. Cash flow from operations was $481 million. The quarter-ending cash balance w
Mobileum Launches GlobalRoamer® Connectivity Package for the FIFA World Cup 2026 to Assure Seamless Roaming and 5G Voice Performance Across North America27.1.2026 21:45:00 CET | Press release
Special event-ready active testing, monitoring, and benchmarking package provides daily reporting, venue-level insights, and proactive issue detection to protect roaming revenues and customer experience Mobileum Inc. (“Mobileum”), a leading global provider of analytics and network solutions, today announced a Special GlobalRoamer® package for the FIFA World Cup 2026, designed to help mobile network operators (MNOs) validate roaming readiness and maintain high-quality connectivity during one of the world’s most demanding network events, where service performance directly impacts roaming revenue, customer retention, and brand reputation. The FIFA World Cup 2026 will place unprecedented pressure on mobile networks across 16 stadiums in the United States, Canada, and Mexico, as millions of fans, teams, media, and officials rely on mobile services to stream, share, and communicate in real time. Sudden spikes in data, voice, and roaming traffic can degrade performance precisely when customer
Tacton Named a Leader in the 2026 Gartner® Magic Quadrant™ for CPQ Applications for the Fourth Consecutive Year27.1.2026 18:00:00 CET | Press release
Positioned Highest in Both Completeness of Vision and Ability to Execute Tacton, a global leader in Configure, Price, Quote (CPQ) solutions for manufacturers of complex, configurable products, today announced that it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for CPQ Applications. This marks the fourth consecutive year Tacton has been recognized as a Leader in the report. Among the 16 vendors evaluated, Tacton placed highest in the quadrant on Completeness of Vision and for the second consecutive year is positioned highest in Ability to Execute. Tacton CPQ is designed to support manufacturers selling highly configurable products by helping them: Ensure accurate configuration so every quote reflects valid options and constraints Quote faster with confidence across high-variance portfolios without relying on manual engineering checks Maintain pricing and margin control through consistent configuration and pricing logic This approach supports manufacturers as they manage
CSG Recognized in Multi-Category Trusted Analyst Reports for CPQ, Monetization, and Digital Partner Management27.1.2026 17:05:00 CET | Press release
The depth, innovation, and real-world impact of the company’s telecom portfolio are what make CSG stand out in the industry Communication service providers (CSPs) are under pressure to simplify complexity, monetize new services, and deliver experiences customers trust with speed and accuracy. To succeed, they need partners who can turn quote-to-cash and digital monetization into a competitive advantage, not just a back-office function. Over the past year, CSG® (NASDAQ: CSGS) has achieved multi-category recognition from leading analyst firms for doing exactly that. To CSG, these recognitions reinforce a role as a go-to partner for CSPs looking to move faster, unlock new revenue streams, and modernize their core with AI-powered, telco-specific platforms built for real-world complexity. CPQ Leadership for Complex B2B and B2B2X Monetization CSG Quote & Order continues to stand out for CSPs that need to configure complex offers, quote with confidence, and move from deal to revenue without f
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom