OR-AIRSHIP
7.4.2022 10:02:06 CEST | Business Wire | Press release
Airship , the mobile app experience company, today announced the launch of its App Experience Platform (AXP), the only enterprise SaaS platform focused on helping brands master the full lifecycle of mobile app experience (MAX) management. AXP aims to address the ongoing challenge for brands to treat their apps as a high-value destination rather than simply a promotional messaging channel.
Mobile apps have become the centre of the digital customer experience — generating more than three times greater revenue and transaction frequency compared to other channels. Yet, according to data derived from Apptopia, app user retention rates have barely increased over the last three years, despite ongoing growth in annual worldwide app downloads.
AXP enables product, digital and marketing teams to create, refine and publish no-code native app experiences on their own without ongoing developer support or app updates. As a result, it vastly improves the continuous onboarding, retention and first party and zero-party data collection of customers. This new SaaS platform also unifies the native app experiences, customer journey orchestration and app UX experimentation with no-code approaches and intuitive visual UIs, freeing development teams to innovate market-differentiating app features.
Brett Caine, CEO and President at Airship, said : “Messaging only goes so far in helping to retain and monetise app users. Brands must provide valuable and relevant experiences in the moments people are engaged with the app to create reciprocal value exchanges necessary for sustained relationships .” He added: “With AXP, we’re giving brands unparalleled agility to grow user understanding and provide app experiences that reward customers for their loyalty .”
More than 15 leading brands gained early access to new AXP innovations such as AXP Mobile Data Hub, AXP Scenes, AXP Surveys and AXP Preference Center to evaluate and test the benefit to their businesses and provide feedback for ongoing refinement.
Joseph Brooks, Head of Product, Shell plc, one of Airship’s customers, said: “The Shell app is the centrepiece of our customers’ mobility experience, allowing them to pay and save in one easy step. With Airship’s real-time notifications and in-app automation we’ve increased our retention rate 3X and grown our active user base by 3.5X . The new capabilities in Airship’s App Experience Platform will help to dramatically accelerate our time-to-market and agility in optimising user onboarding and collecting in-app feedback from users to continue to improve their app experience .”
Michael Lowe, Vice President, Digital Strategy & Partnerships at NBC Sports Group, another of Airship’s customers, added: “Sports fans demand the best, most personalised in-the-moment app experiences, and it’s a requirement for our teams to look for opportunities for continued innovation that facilitates new user onboarding, drives new feature adoption, introduces new content franchises, and elicits valuable user feedback. Airship’s App Experience Platform provides us with new capabilities that save valuable product development time and give our team faster ways to optimise each fan’s journey .”
According to Forrester Research, Inc.’s, August 2021 report “Make Marketing More Than A Message ”: “The best brand experiences connect to customers in critical moments, not just at a channel level. Pulling off this level of personalisation requires that brands design for moments first … Marketers are innovating across critical facets of business (not just with media and messaging) by shaping the entire experience to differentiate their brand in the eyes of their customers .”
For the latest information on consumer privacy attitudes, preferences and behaviours, and how brands can create a trusted exchange with their customers, register for an April 14th webinar featuring guest speaker Stephanie Liu, Analyst, Forrester Research, Inc., and Mike Herrick, SVP of Technology, Airship.
For more detail on this announcement, please access ungated eBooks on MAX and AXP .
Additional Customer Quotes:
“Our entire team was both surprised and delighted by Airship’s new App Experience Platform ,” said Laurent Claramonte, head of data analytics for Products and Mobile Apps at Orange France . “With more than 10 apps in total, including TV, Smart Home and Messaging apps like Orange TV or Orange Mail, new capabilities like AXP Scenes free our developers to focus on new innovations as our product owners now have full autonomy to continually optimise native, multi-screen experiences that drive feature adoption. AXP is a game-changer, allowing us to go far beyond promotional and messaging-based approaches to drive better app onboarding and retention, and achieve greater customer satisfaction and loyalty .”
“As the most popular football media platform in the world, OneFootball is constantly adding new features, products and content to provide an immersive and fully personalised experience to more than 100 million football fans monthly ,” said Ismail Elshareef, Chief Product Officer at OneFootball . “With AXP Scenes and Surveys we can provide fans with better onboarding to these new experiences, collect more information upfront for greater personalization, and better inform future development to ensure our customers get exactly what they want from OneFootball .”
About Airship
No one knows more, does more, or cares more when it comes to helping brands master mobile app experiences than Airship.
From the beginning of apps, Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation and feature release management. Now, with the Airship App Experience Platform (AXP), business users can create and adapt native app experiences on their own — with no ongoing developer support or app update required.
Having powered trillions of mobile app interactions for thousands of global brands, Airship’s technology and deep industry expertise have enabled apps to become the digital centre of customer experience, brand loyalty and monetisation.
For more information, visit www.airship.com , read our blog or follow us on Twitter , LinkedIn and Facebook .
View source version on businesswire.com: https://www.businesswire.com/news/home/20220406006111/en/
Link:
Social Media:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
The Bolivarian Republic of Venezuela Announces the Initiation of a Comprehensive Public Debt Restructuring Process13.5.2026 22:08:00 CEST | Press release
The Bolivarian Republic of Venezuela announces today its decision to initiate a comprehensive restructuring of its external public debt obligations. CONTEXT & RATIONALE Over the past decade, Venezuela's economy has been severely impacted by external shocks – from the end of the commodity super-cycle to foreign sanctions and COVID-19 – resulting in a sharp economic contraction, a protracted default since 2017, and a ballooning of public sector liabilities. The country nonetheless possesses a strong economic potential, including unique hydrocarbon and mineral endowments. A recovery is underway, and Venezuela is committed to accelerating it through a comprehensive reform agenda in support of growth, fiscal sustainability, monetary stabilization, and enhanced governance. Restoring public debt sustainability is central to this agenda: the current debt overhang constrains external financing, limits public investment capacity, and prevents full re-engagement with the international financial s
Boomi Announces Intent to Acquire Lunar.dev to Deliver Governed Agent Connectivity Across the Enterprise13.5.2026 21:00:00 CEST | Press release
Proposed acquisition extends Boomi’s AI gateway capabilities, enabling enterprises to govern massive volumes of traffic for production-ready AI Boomi, the data activation company for AI, today announced it has signed a letter of intent to acquire Lunar.dev, an innovator in AI and MCP gateway. The proposed acquisition is expected to enrich the Boomi Enterprise Platform and Boomi Connect with advanced capabilities to govern and scale AI usage across enterprise systems. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260513850557/en/ Boomi Announces Intent to Acquire Lunar.dev to Deliver Governed Agent Connectivity Across the Enterprise As organizations move from AI experimentation to production, controlling how agents and AI applications interact with LLMs at scale has become critical. Lunar.dev addresses this need with an AI gateway that delivers granular, policy-driven control over AI interactions, with the visibility, securi
BeOne Medicines’ BEQALZI™ (sonrotoclax) Approved by U.S. FDA as First and Only BCL2 Inhibitor for R/R Mantle Cell Lymphoma13.5.2026 19:27:00 CEST | Press release
BEQALZI is a foundational BCL2 inhibitor designed for greater potency and selectivity, with potential to improve efficacy, tolerability, and convenience versus others in the classApproval of BEQALZI marks the first new BCL2 inhibitor approved in a decade in the U.S. and the only BCL2 inhibitor approved in MCL, aiming to set a new standard of innovation BeOne Medicines Ltd. (“BeOne”) (Nasdaq: ONC; HKEX: 06160; SSE: 688235), a global oncology company, today announced that the U.S. Food and Drug Administration (FDA) has granted accelerated approval to BEQALZI™(bee-KAHL-zee; sonrotoclax), a foundational, next-generation BCL2 inhibitor, for the treatment of adult patients with relapsed or refractory (R/R) mantle cell lymphoma (MCL), after at least two lines of systemic therapy, including a Bruton’s tyrosine kinase (BTK) inhibitor. BEQALZI was designed to enhance BCL2 inhibition—with greater potency, selectivity, and a pharmacologic profile with potential to improve efficacy, tolerability, a
Boomi Unveils Innovations That Power the Agentic Enterprise13.5.2026 16:30:00 CEST | Press release
Orchestration capabilities simplify workflows, while advanced agent connectivity and an enhanced context layer activate data and scale AI Boomi, the data activation company for AI, today announced a major expansion of the Boomi Enterprise Platform at Boomi World 2026, introducing new capabilities across orchestrated agentic workflows, agentic engineering, governed agent connectivity, grounded agent context, and localized agent infrastructure. Together, these innovations are designed to power the agentic enterprise — where agents and humans work together to drive action and operationalize AI at scale. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260513996223/en/ Boomi Unveils Innovations That Power the Agentic Enterprise The enterprise has reached a defining moment as AI becomes the primary interface for work and MCP emerges as the new standard. While the shift toward a headless, agentic enterprise is inevitable, this visio
Boomi and Red Hat Collaborate on Production-Ready Agentic AI13.5.2026 16:30:00 CEST | Press release
Companies team to deliver a unified, enterprise-scale agentic stack to help organizations with managing data sovereignty and optimizing AI costs Boomi, the data activation company for AI, and Red Hat, the world’s leading provider of open source solutions, today announced a strategic collaboration to deliver a single, integrated stack for deploying agentic AI at scale. For many organizations, building production AI today means assembling numerous disconnected vendor choices spanning agent builders, orchestration tools, governance platforms, model providers, integration middleware, and security infrastructure, which can lead to data leaks and unpredictable costs. Boomi and Red Hat are working together to simplify AI innovation for customers by bringing together Boomi’s Agentstudio with the enterprise-grade power of Red Hat AI. This makes it easier for organizations to build agents that solve real business problems while supporting corporate standards for sovereignty, infrastructure flexi
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom