OR-AIRSHIP
7.4.2022 10:02:06 CEST | Business Wire | Press release
Airship , the mobile app experience company, today announced the launch of its App Experience Platform (AXP), the only enterprise SaaS platform focused on helping brands master the full lifecycle of mobile app experience (MAX) management. AXP aims to address the ongoing challenge for brands to treat their apps as a high-value destination rather than simply a promotional messaging channel.
Mobile apps have become the centre of the digital customer experience — generating more than three times greater revenue and transaction frequency compared to other channels. Yet, according to data derived from Apptopia, app user retention rates have barely increased over the last three years, despite ongoing growth in annual worldwide app downloads.
AXP enables product, digital and marketing teams to create, refine and publish no-code native app experiences on their own without ongoing developer support or app updates. As a result, it vastly improves the continuous onboarding, retention and first party and zero-party data collection of customers. This new SaaS platform also unifies the native app experiences, customer journey orchestration and app UX experimentation with no-code approaches and intuitive visual UIs, freeing development teams to innovate market-differentiating app features.
Brett Caine, CEO and President at Airship, said : “Messaging only goes so far in helping to retain and monetise app users. Brands must provide valuable and relevant experiences in the moments people are engaged with the app to create reciprocal value exchanges necessary for sustained relationships .” He added: “With AXP, we’re giving brands unparalleled agility to grow user understanding and provide app experiences that reward customers for their loyalty .”
More than 15 leading brands gained early access to new AXP innovations such as AXP Mobile Data Hub, AXP Scenes, AXP Surveys and AXP Preference Center to evaluate and test the benefit to their businesses and provide feedback for ongoing refinement.
Joseph Brooks, Head of Product, Shell plc, one of Airship’s customers, said: “The Shell app is the centrepiece of our customers’ mobility experience, allowing them to pay and save in one easy step. With Airship’s real-time notifications and in-app automation we’ve increased our retention rate 3X and grown our active user base by 3.5X . The new capabilities in Airship’s App Experience Platform will help to dramatically accelerate our time-to-market and agility in optimising user onboarding and collecting in-app feedback from users to continue to improve their app experience .”
Michael Lowe, Vice President, Digital Strategy & Partnerships at NBC Sports Group, another of Airship’s customers, added: “Sports fans demand the best, most personalised in-the-moment app experiences, and it’s a requirement for our teams to look for opportunities for continued innovation that facilitates new user onboarding, drives new feature adoption, introduces new content franchises, and elicits valuable user feedback. Airship’s App Experience Platform provides us with new capabilities that save valuable product development time and give our team faster ways to optimise each fan’s journey .”
According to Forrester Research, Inc.’s, August 2021 report “Make Marketing More Than A Message ”: “The best brand experiences connect to customers in critical moments, not just at a channel level. Pulling off this level of personalisation requires that brands design for moments first … Marketers are innovating across critical facets of business (not just with media and messaging) by shaping the entire experience to differentiate their brand in the eyes of their customers .”
For the latest information on consumer privacy attitudes, preferences and behaviours, and how brands can create a trusted exchange with their customers, register for an April 14th webinar featuring guest speaker Stephanie Liu, Analyst, Forrester Research, Inc., and Mike Herrick, SVP of Technology, Airship.
For more detail on this announcement, please access ungated eBooks on MAX and AXP .
Additional Customer Quotes:
“Our entire team was both surprised and delighted by Airship’s new App Experience Platform ,” said Laurent Claramonte, head of data analytics for Products and Mobile Apps at Orange France . “With more than 10 apps in total, including TV, Smart Home and Messaging apps like Orange TV or Orange Mail, new capabilities like AXP Scenes free our developers to focus on new innovations as our product owners now have full autonomy to continually optimise native, multi-screen experiences that drive feature adoption. AXP is a game-changer, allowing us to go far beyond promotional and messaging-based approaches to drive better app onboarding and retention, and achieve greater customer satisfaction and loyalty .”
“As the most popular football media platform in the world, OneFootball is constantly adding new features, products and content to provide an immersive and fully personalised experience to more than 100 million football fans monthly ,” said Ismail Elshareef, Chief Product Officer at OneFootball . “With AXP Scenes and Surveys we can provide fans with better onboarding to these new experiences, collect more information upfront for greater personalization, and better inform future development to ensure our customers get exactly what they want from OneFootball .”
About Airship
No one knows more, does more, or cares more when it comes to helping brands master mobile app experiences than Airship.
From the beginning of apps, Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation and feature release management. Now, with the Airship App Experience Platform (AXP), business users can create and adapt native app experiences on their own — with no ongoing developer support or app update required.
Having powered trillions of mobile app interactions for thousands of global brands, Airship’s technology and deep industry expertise have enabled apps to become the digital centre of customer experience, brand loyalty and monetisation.
For more information, visit www.airship.com , read our blog or follow us on Twitter , LinkedIn and Facebook .
View source version on businesswire.com: https://www.businesswire.com/news/home/20220406006111/en/
Link:
Social Media:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
RecVue Launches First AI Native Agentic Revenue Operating System21.7.2026 15:03:00 CEST | Press release
New agentic architecture for RevOS runs enterprise revenue across the order-to-cash lifecycle and surfaces cross-system intelligence RecVue, the leader in billing and revenue management solutions, today announced the evolution of RecVue RevOS into the industry's first Agentic Revenue Operating System. In an architectural shift, the now-native agentic revenue management platform moves revenue operations beyond AI-assisted workflows to fully governed, autonomous execution with more than 50 purpose-built agents that work across contracts, invoices and payment data to predict risk, surface anomalies and escalate exceptions throughout the quote-to-cash lifecycle. Enterprise revenue operations have long suffered from a structural gap between billing systems that generate invoices and ERP systems that record transactions. Finance teams face tedious, manual reconciliation month after month, often resulting in delayed cash, billing errors that generate disputes, revenue leakage from ungoverned
Yubico Extends Passkeys Beyond Trusted Authentication to Verified Authorization with Launch of YubiKey 5.821.7.2026 15:00:00 CEST | Press release
YubiKey 5.8 extends hardware-backed assurance from authentication into emerging digital signature, wallet, payment and agentic approval workflows Yubico (NASDAQ STOCKHOLM: YUBICO), the pioneer of phishing-resistant authentication and creator of the original passkey, the YubiKey, today announced the general availability of its YubiKey 5.8 – marking an expansion of the role of the passkey from secure authentication to include verifiable, hardware-backed authorization. The new firmware delivers a foundation for secure enterprise workflows across identity wallets, document signing, and AI-driven approvals, while also providing developers with the critical capabilities needed to test, design and deploy these next-generation security features early. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260721286409/en/ As generative and agentic AI mature to drive rapid, automated cyberattacks, traditional multi-factor authentication (MFA
Gurobi Publishes Inaugural State of Mathematical Optimization in Academia Report21.7.2026 15:00:00 CEST | Press release
Findings showcase how academics are leveraging optimization alongside GenAI tools in the classroom and in research today. Gurobi Optimization, LLC, the leader in decision intelligence technology, today announced the publication of its inaugural State of Mathematical Optimization in Academia Report. Based on surveys of over 1,180 faculty and students who actively use Gurobi, the report examines how optimization is being taught, used in research, and applied across academia today—as well as use cases that could benefit from a combination of generative AI (GenAI) with optimization. Gurobi’s research highlights the importance of making optimization education and tools accessible to students and instructors. “Mathematical optimization is powering some of the most effective decision-making across today’s enterprises, and the academic community is key to advancing its theory and practice,” said Duke Perrucci, CEO, Gurobi. “By exploring how students, researchers, and educators are teaching and
ExaGrid Announces a Record Bookings and Revenue Quarter21.7.2026 14:00:00 CEST | Press release
ExaGrid Achieves 22nd Consecutive Quarter of Free Cash Flow, EBITDA, and P&L Positive Operations ExaGrid®, the world’s largest independent backup storage vendor providing Tiered Backup Storage with the most comprehensive security and AI-Powered Retention Time-Lock for Ransomware Recovery, today announced that it had a record quarter of bookings and revenue in the second quarter ending June 30, 2026, with double-digit revenue growth over Q2 of 2025 and double-digit revenue growth for the first six months of 2026 over 2025. In addition, ExaGrid remained P&L, EBITDA, and free cash flow positive for the 22nd consecutive quarter. The company is 100% debt-free, demonstrating strong financial health as a company. ExaGrid added 207 new customers in Q2 2026, including 99 six- and seven-figure new customer deals in the quarter, with five of those over $1M each. Highlights of Q2 2026: Strong competitive win rate at over 80% for the quarter. Brought on 207 new customers. 99 six- and seven-figure n
Alpaca Launches German Equities Trading via Deutsche Börse Xetra21.7.2026 13:00:00 CEST | Press release
Broker partners can offer access to German equities through the Frankfurt Stock Exchange, one of the world’s largest trading venues Alpaca, a global leader in agent-first brokerage infrastructure, today announced that its broker partners can now offer trading in German equities through Deutsche Börse Xetra, providing access to one of Europe’s largest equity markets. The launch marks the first phase of Alpaca’s broader global equities initiative. In the coming months, Alpaca expects to roll out access to additional major international exchanges, including Hong Kong Stock Exchange, London Stock Exchange, Saudi Exchange, Euronext Paris, and Korea Exchange, with additional markets planned. Germany is the largest economy in Europe and the third largest in the world, behind the United States and China. Through Xetra, Alpaca’s broker partners can offer access to hundreds of German equities, including shares in companies such as SAP, Siemens, Allianz, BMW, Deutsche Bank, Adidas, and Bayer, acr
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom