OR-AIRSHIP
Customer engagement company Airship today announced that it has acquired ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS. This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as power one-to-one customer conversations via two-way SMS. In addition, Airship plans to extend ReplyBuy’s technology to provide turnkey commerce and payments solutions across more marketing channels, messaging platforms and industry verticals.
The acquisition will provide companies of all sizes a single platform to create, manage and optimize cross-channel customer interactions and drive greater revenue more quickly. Airship’s real-time mobile data, predictive AI and unified approach to customer journeys ensures relevant messaging at the optimal time on customers’ preferred channels across app and web notifications, SMS, email, mobile wallet and more. Subsequent digital actions customers take, now including purchases and conversations over SMS, provide rich user-level insight for journey optimization as well as data enrichment of other business systems. A broad ecosystem will benefit from Airship’s expertise in real-time data streaming and bi-directional martech integrations, and from ReplyBuy’s tight coupling with CRM and sales solutions.
“For over a decade, Airship has been the driving force in helping many of the world’s largest and most disruptive brands succeed in digital transformation, and the acquisition of ReplyBuy opens up an exciting new chapter,” said Brett Caine, CEO and president, Airship. “With ReplyBuy, we will provide an additional way for customers to increase their revenue and deepen customer relationships with one-to-one conversations. We’re thrilled to welcome the ReplyBuy team to the Airship family.”
ReplyBuy helps more than 100 brands quickly and efficiently engage, converse and transact with customers, through a simple, streamlined SMS solution proven to increase sales. Professional and collegiate sports teams, as well as entertainment venues, use ReplyBuy for the easiest and fastest ticket sales possible, while companies across higher education, non-profit and service-based organizations have seen tremendous success streamlining fundraising, membership renewals and appointment bookings. Airship will continue to sell, enhance and support ReplyBuy’s solutions, as well as enrich the Airship Customer Engagement Platform with new commerce and conversational capabilities.
“Nobody directly connects more brands to mobile consumers than Airship,” said Brandon O’Halloran, CEO, ReplyBuy. “Joining Airship offers ReplyBuy the opportunity to serve the global market with a more comprehensive solution across more industries, and provide more valuable mobile customer experiences.”
Beyond technology, the ReplyBuy team brings unique know-how in commerce, payments, and ticketing that will accelerate Airship’s efforts to eliminate friction in mobile customer experiences. ReplyBuy CEO Brandon O’Halloran will become Airship’s GM of commerce and CTO & co-founder Anthony Saia will lead the commerce engineering team.
“Forrester estimates that digital touchpoints currently affect more than half of total US retail sales and almost as much of European retail sales … Empowering sales and service associates with digital tools that allow them to connect with their customers digitally through email, text, and video is a great step,” (Forrester Research, Inc., “Envisioning The Future Of Omnichannel Commerce,” June 11, 2020).
Recently, Airship was named a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020 ,” receiving the highest score in the Strategy category (tied) and the second highest score in the Current Offering category.
Among 18 vendors in Gartner’s 2019 Magic Quadrant for Mobile Marketing Platforms 1 , Airship was positioned highest in its ability to execute and also furthest for its completeness of vision in the Leaders quadrant overall. Airship received the highest Product Scores across all three Use Cases in Gartner’s 2019 Critical Capabilities for Mobile Marketing Platforms 2 , including the Acquisition, Engagement and Retention Use Cases.
1 Gartner “Magic Quadrant for Mobile Marketing Platforms ” by Mike McGuire, Charles Golvin, July 15, 2019
2 Gartner “Critical Capabilities for Mobile Marketing Platforms ” by Charles S. Golvin, Mike McGuire, October 21, 2019
Gartner Disclosure
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About ReplyBuy
ReplyBuy, an Airship company, makes it easy for consumers to instantly message and purchase from brands over SMS. Companies of all sizes leverage ReplyBuy’s solutions to unlock the potential of personalized text messaging for 1:1 conversations and friction-free transactions at scale. For more information, visit www.replybuy.com .
About Airship
Thousands of the world’s leading brands rely on Airship to spark closer connections with their customers through highly contextual and relevant interactions. Only Airship’s Customer Engagement Platform takes a mobile-first, data-led approach that enables brands to focus on individuals and their needs, not which marketing channels to use. Airship makes it much simpler and more effective to grow customer lifetime value in the omnichannel era.
With trillions of interactions intelligently orchestrated across mobile apps, mobile wallet, SMS, websites, and email, Airship optimizes the entire customer journey across all digital touchpoints at scale.
For more information, visit www.airship.com , read our blog or follow us on Twitter , LinkedIn and Facebook .
View source version on businesswire.com: https://www.businesswire.com/news/home/20200924005258/en/
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Yokogawa to DeliverIntegrated Control Systems for Urban Infrastructure in Green Riyadh Project30.10.2025 02:00:00 CET | Press release
- Contributing to a national urban afforestation initiative that aims to transform the Saudi capital into one of the world's most livable cities - Yokogawa Electric Corporation (TOKYO: 6841) announces that its subsidiary, Yokogawa Saudi Arabia, has been awarded a contract by the Royal Commission for Riyadh City to provide the necessary systems and services for the main command and control center of the Green Riyadh project*. Led by the Government of Saudi Arabia, this national initiative is a key element of Saudi Vision 2030. Its objective is to transform Riyadh into one of the world’s most livable cities through urban greening, enabling residents to lead healthier and more sustainable lives. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029727530/en/ Riyadh, Saudi Arabia The project will plant 7.5 million trees across parks, public facilities, healthcare centers, and roads by 2030, increasing green space per capita from
R2 Joins Ant International to Expand Credit Access for SMEs in LATAM30.10.2025 01:04:00 CET | Press release
The investment will enable both companies to integrate their expertise to improve credit access for small and medium-sized enterprises (SMEs) in a region facing a credit gap of over US$1 trillion Ant International, a leading global digital payment, digitisation, and financial technology provider, today announced a strategic investment in R2, the leading embedded lending infrastructure company in Latin America (LATAM), to expand access to credit for SMEs across the region. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029918704/en/ From left to right: Roger Larach, Co-Founder and Chief Executive Officer, R2 | Quan Yu, General Manager of Global Credit Services, Ant International | Roger Teran, Co-Founder and Chief Data Officer, R2 R2 enables digital platforms to offer financing solutions quickly and securely through an API-based, end-to-end white-labeled experience. This allows merchants to easily access capital through th
Axelspace Signs MoUs with Two African Organizations to Address Social Challenges through the Utilization of Satellite Data29.10.2025 21:57:00 CET | Press release
Collaborating with Partners in Ghana and Kenya to Develop and Implement Tailored Solutions Axelspace Corporation (“Axelspace”), which develops and operates microsatellites and conducts business to promote a society where space is accessible to people around the world, is pleased to announce the memorandum of understandings (MoUs) with two governmental organizations of African countries on cooperation for addressing social challenges through the utilization of satellite-based Earth observation (EO) data. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029793600/en/ Genevieve Edna Apaloo, Ambassador Extraordinary and Plenipotentiary of the Republic of Ghana to Japan and Yuya Nakamura, President and CEO, Axelspace at the signing ceremony on stage at NIHONBASHI SPACE WEEK 2025 Axelspace signed MoUs individually with the Ghana Space Science and Technology Institute (GSSTI) of the Republic of Ghana, and the Regional Centre for M
Celebrating Destination Excellence: TOURISE Unveils Finalists for the 2025 TOURISE Awards29.10.2025 20:58:00 CET | Press release
Anticipation is building as TOURISE today unveils the finalists for the highly anticipated 2025 TOURISE Awards, set to recognize those leading global destinations who are rewriting the very definition of exploration. Twelve destinations have been named as finalists in this year’s TOURISE Awards, setting the pace for the future of tourism. Together they represent places from across the world that are not just changing the game of destination excellence, they are setting entirely new rules to cater to the demands of the modern traveler. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029909575/en/ Selected from a wide array of nominations submitted by passionate globetrotters travelers, industry experts, and organizations across the world, this year’s finalists celebrate places that deliver soul-stirring culture, boundary-pushing experiences, and above all, meaningful and lasting memories. His Excellency Ahmed Al-Khateeb, Mi
Xsolla Enables U.S. Google Play Game Developers to Add External Purchase Links Inside Their Games29.10.2025 20:00:00 CET | Press release
Mobile Game Developers In The United States Can Now Use External Purchase Links In Google Play Titles Following Google’s Latest Policy Update Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced that it can now power external purchases for Android developers following Google’s policy updates in the United States. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029226256/en/ (Graphic: Xsolla) Beginning October 29, 2025, U.S. developers can legally include external purchase links in their Google Play games, ending longstanding exclusivity and paving the way for more flexible, direct-to-consumer monetization strategies. With this industry-defining change, Xsolla’s Buy Button and Web Shop solutions provide immediate, compliant pathways for developers to diversify their mobile commerce, maintain player relationships, and optimize revenue. For more than a deca
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom