Kodak Partners with CAA-GBG to Expand Global Brand Licensing Program
CAA-GBG Global Brand Management Group – the world’s largest brand management company – has been appointed through its TLC division by Eastman Kodak Company to expand Kodak’s worldwide brand licensing program.
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TLC will develop a long-term brand extension strategy for Kodak focused on the audio-visual, technology, and communication sectors. Key markets for brand licensing development include North America, Latin America, Asia and, specifically, India, where TLC sees strong growth opportunities.
Kodak, which has world-class R&D capabilities and a broad portfolio of products, plans to partner with technology and lifestyle businesses to expand the iconic brand’s global consumer footprint. TLC will leverage its long-standing relationships with leading manufacturers and its growing network of 24 international offices to secure significant partnerships for the program.
Since 1996, TLC has advised clients on all aspects of creating brand extension programs. With operations globally, TLC has created strategic brand extension opportunities for clients across a wide range of consumer products. Clients include many of the world’s leading corporate brands, including Coca-Cola, Jeep, and Hershey’s; renowned artists, like Jennifer Lopez; and other prominent lifestyle brands and entertainment companies. In 2014, TLC was acquired by Global Brands Group and is now part of a joint venture with leading entertainment and sports company Creative Artists Agency (CAA), forming CAA-GBG.
Kodak’s long history in photography, spanning well over a century, has made it one of the most widely recognized and trusted brands in the world. Today, Kodak is applying its materials science expertise, which has its roots in film manufacturing, to new applications ranging from touch sensors to 3D printing and beyond.
KODAK Motion Picture Film also continues to thrive in the movie business with recent releases, including Jason Bourne , The Hateful Eight , and Batman v Superman: Dawn of Justice, all being shot on KODAK Film. Amateur and professional filmmakers alike are eagerly anticipating the results of Kodak’s Super 8 Revival Initiative, announced earlier this year, which will include the introduction of the new KODAK Super 8 Camera.
Daniel Avener, Senior Vice President, TLC, said of the partnership: “We are truly excited to be a part of this next phase of Kodak’s brand development. TLC is uniquely positioned to leverage Kodak’s iconic brand status for future generations of consumers and professionals across the globe.”
“We look forward to working with TLC to maximize the value of the Kodak brand across a broad range of consumer products,” said Brian Cruz, Vice President and General Manager, Kodak’s Consumer Products Group. “We know that there is huge potential to grow the Kodak brand through our licensing business, and TLC is the right partner to help us grasp these opportunities.”
About CAA-GBG Global Brand Management Group
CAA-GBG Global Brand Management Group is the world’s largest brand management company and a joint venture between Global Brands Group Holding Limited (“Global Brands” or the “Group”; SEHK Stock Code: 787) and Creative Artists Agency (CAA). The new venture combines the resources and licensing expertise of leading entertainment and sports agency CAA with Global Brands’ international Brand Management Group. CAA-GBG is a subsidiary of Global Brands and the operating vertical for its brand management business.
Global Brands Group Holding Limited (SEHK Stock Code: 787, or “Global Brands),” is one of the world’s leading branded apparel, footwear, fashion accessories and related lifestyle product companies. The Group designs, develops, markets and sells products under a diverse array of controlled and licensed brands and a wide range of product categories. Global Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. For more information, please visit the corporate website: www.globalbrandsgroup.com .
Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com , follow us on Twitter @Kodak , or like us on Facebook at Kodak .
Nicholas Rangel, +1 585-615-0549
Kate Harry, +44 (0) 208-222-6103
Daniel Avener, +44 (0) 208-222-6100
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