Business Wire to Launch “BizWireTV” with Al Roker Entertainment
Today, Business Wire in collaboration with Al Roker Entertainment released details for their upcoming bi-weekly web video news show, premiering on October 16th . The new video platform, called BizWireTV, will cover trending news stories published over Business Wire’s distribution network.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151014005446/en/
Business Wire CEO, Cathy Baron Tamraz , announced the web video series that will feature two weekly episodes. BizWireTV, the first weekly show, will spotlight stories on disruptive startups and technologies, entrepreneurs in the startup community, funding announcements, hot business trends and companies to watch. Business Wire will use its suite of media analytics and social monitoring tools to identify the week’s trending stories with the most resonance among readers and social influencers. The second weekly episode, The Accelerator Report, will feature a preview of upcoming IPOs, scheduled earnings announcements, recent funding announcements, and trends to watch in the coming week.
This exciting new endeavor moves Business Wire forward as a multimedia content brand. “Business Wire has access to a powerful stream of business news content passing through our newswire on a daily basis. We will use our social and media monitoring tools to bring deeper insights into what we see driving the news conversations,” said Tamraz.
Acclaimed news programming producer, Amy Feller, is on board to executive produce BizWireTV. She comes to Business Wire following a role as executive producer for “The Suze Orman Show” on CNBC. Prior to that, she served as senior broadcast producer on MSNBC. Her accolades include four Regional Emmy Awards and two AP Best Newscast Awards.
The host of BizWireTV is Erin Ade, who made a name for herself on “Boom Bust” for RT America. She is a talented on-air personality with a striking presence and carries experience in reporting on disruptive companies and their impact on the markets.
A core component of the video programming will be the use of news-related data analysis powered by Business Wire’s NewsTrak reports, which offer detailed release metrics and audience engagement information, and NUVI social media tracking. NUVI’s real-time analytics platform will provide insights into influencer conversations across numerous sources including Facebook, Twitter, Instagram, Google+, YouTube, Delicious, Reddit and more than 20 million RSS feeds.
Al Roker Entertainment serves as the production unit for the shows and they will be produced out of Business Wire’s New York City headquarters.
“This is an exciting change for Business Wire and Al Roker Entertainment is eager to extend this already trusted brand by producing these two weekly digital shows,” said Tracie Brennan, executive vice president of Al Roker Entertainment. “Delivering these compiled relevant stories in a quick and visually interesting way will be a game changer for Business Wire and add a new dimension to their thriving business."
The programing will be posted to Business Wire’s home page every Friday and Monday, and sent through Business Wire’s distribution network and social platforms.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure . Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites , build content marketing platforms , generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
About Al Roker Entertainment
Al Roker Entertainment is a leading producer of original, award winning TV programs and digital content for the world's best brands. Led by nine-time Emmy award winning TV personality Al Roker, known for his authenticity and high trust factor, ARE produces all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT, and streaming technologies.
Launched in 1994, ARE has produced a variety of breakthrough unscripted, scripted and digital programming for top cable networks which include, The Weather Channel, Food Network, Discovery Channel, Lifetime among others. Shows include the Weather Channel hit “Coast Guard Alaska” and its popular spin offs, “Coast Guard Florida” and “Coast Guard Cape Disappointment/Pacific Northwest.” Recently, the company also produced the reality-based “DEA” program for Spike TV, “Kimberly’s Simply Southern” for Great American Country, and "Celebrity Holiday Homes" for HGTV.
Located in New York, Roker Labs is a full post-production video and live streaming studio that fosters innovation and media partnerships with a proven approach toward authentic storytelling, brand building, and direct response marketing.
Scott Fedonchik, 212-752-9600
Al Roker Entertainment,
Heather Krug, 310-463-1415
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