Alibaba Group’s Tmall Supports New York Fashion Week: The Shows
Alibaba Group’s (NYSE:BABA) Tmall, China’s largest consumer platform for brands and retailers, announced that it has become an official partner of New York Fashion Week (NYFW): The Shows, in association with Suntchi, to help U.S. designers and brands leverage Alibaba’s scale and technology to reach the China market for the first time.
As part of the collaboration, Alibaba has selected designers from NYFW to be featured in Tmall’s 2017 second-annual ‘see-now buy-now’ fashion show, a global fashion event taking place this October in the run-up to Alibaba’s 11.11 Global Shopping Festival, the biggest shopping day in the world. Last year, Alibaba livestreamed this event to seven million viewers and featured more than 50 international brands. By collaborating with Alibaba, leading U.S. designers such as Opening Ceremony and Robert Geller will gain first-time exposure to the more than half a billion consumers visiting Alibaba’s platforms.
In an effort to encourage cross-cultural exchange between the U.S. and China, the partnership will also introduce “NYFW: China Day,” a unique event featuring leading Chinese designers selected from the Tmall 2017 ‘see-now buy-now’ fashion show, during NYFW: The Shows in September 2018.
“We are thrilled to support NYFW: The Shows to bring U.S. brands and retailers the ability to reach the ever-growing Chinese consumer base,” said Michael Evans, Alibaba Group President. “Alibaba’s scale, technology and deep consumer insight provides brands and designers with truly unique offerings to engage with consumers in the world’s largest market in new and innovative ways.”
"We started Opening Ceremony 15 years ago, inspired by a trip we took to Hong Kong. With family roots grounded in China, it is so exciting to partner with such an impactful company like Alibaba to share our story and expand our global footprint," said Humberto Leon and Carol Lim, founders of Opening Ceremony.
“We are excited to start building our brand in China, and tailoring our shopping experience using Alibaba’s innovative technology to make our brand more accessible to the growing base of Chinese consumers, which is critical to our global expansion,” said designer Robert Geller.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.
Sharon Chan, +1 415-361-8219
Information om Business Wire
101 California Street, 20th Floor
CA 94111 San Francisco
Følg pressemeddelelser fra Business Wire
Ved at skrive dig op her, vil du modtage pressemeddelelser på mail når de udsendes. Indtast din mail og følg instruktionerne. Det er ligeså let at melde sig fra igen.
Flere pressemeddelelser fra Business Wire
L&T-TECHNOLOGY-SERVICES25.9.2017 13:03 | pressemeddelelse
L&T Technology Services Limited Sets Up Development Center Dedicated to Support Danish Wind Energy Leader Vestas
NY-22ND-CENTURY-GROUP25.9.2017 12:02 | pressemeddelelse
22nd Century Now Free of Restrictive License Agreement with British American Tobacco
MOODY’S-ANALYTICS25.9.2017 12:02 | pressemeddelelse
Moody’s Analytics Knowledge Services launches BEAT
CA-MATRIXX-SOFTWARE25.9.2017 12:02 | pressemeddelelse
Wind Tre Selects MATRIXX Software For Digital Transformation
JULIUS-MEINL25.9.2017 10:03 | pressemeddelelse
Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative
ABB/GE25.9.2017 08:26 | pressemeddelelse
ABB to Acquire GE Industrial Solutions
I vores nyhedsrum kan du læse alle vores pressemeddelelser, tilgå materiale i form af billeder og dokumenter, og finde vores kontaktoplysninger.Besøg vores nyhedsrum