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Misfit Introduces Ray, The Most Versatile Activity Tracker Yet

Today Misfit announced Misfit Ray Fitness and Sleep Monitor, the newest product in the Company’s line of design-forward wearables. Ray’s distinct deconstructed and modular design makes it Misfit’s most versatile activity tracker yet.

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Only 12mm in diameter and 38mm long, Ray’s sleek form factor and clean lines make it uniquely wearable. Ray features a highly customizable cylindrical aluminum body, able to be worn with Misfit-branded or custom accessories on the wrist or as a necklace. Ray effortlessly complements watches, bracelets, and fine jewelry. Its elemental, interchangeable design makes it easy to personalize. Ray can be elegant or sporty, sensual or bold, striking or subtle.

Ray’s minimalist form conceals powerful engineering. It tracks activity and sleep with a 3-axis accelerometer and, like Misfit Shine 2, incorporates a vibration motor that allows for nuanced user feedback. Combined with a single multicolor LED eye, Ray provides inactivity nudges, text and call notifications, and a silent alarm. Like other wearables by Misfit, Ray never requires charging (the user-replaceable batteries last up to 6 months) and is water resistant to 50 meters.

Misfit Ray is compatible with Misfit Link, the groundbreaking software experience that turns your wearable into a remote to connect with the world around you. Communicate with friends, turn on your lights, change your music, and more, all with a few taps.

“We designed Ray to be your most valuable accessory,” said Tim Golnik, Misfit’s VP of Product and Design. “Ray’s design distills the essential performance of our wearables and opens up a world of style possibilities.”

Ray comes in Rose Gold and Carbon Black, is now available for pre-order on misfit.com , and will be available in retail locations worldwide in Spring 2016.

Starting from $99.99, Misfit Ray is now on display at International CES at the Misfit booth (#73923, TechWest, Sands Expo).

About Misfit

Misfit invents and designs wearables and smart home products. Misfit brand products including Shine 2, Flash, Link, and Bolt are available at misfit.com and fashion and consumer electronic retailers around the world. To learn more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, please visit http://misfit.com/media .

Misfit product images and videos: http://www.misfit.com/media

Copyright 2016 Misfit, Inc. All rights reserved.

Contact:

Misfit
Media contact:
Amy Puliafito, +1 (415) 868-5249
apuliafito[at]misfit[dot]com

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