Nissan Shows Silence is Golden in Cannes
As an official partner of the Cannes Lions International Festival of Creativity, Nissan is showcasing its intelligent mobility technology to demonstrate how its innovative, zero emission range can contribute to a cleaner, quieter, future transportation network.
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More than 360 delegates have taken advantage of Nissan’s shuttle service at the event, comprising of 15 Nissan LEAFs and e-NV200s, along the Boulevard de la Croisette.
In Europe, noise pollution, particularly in towns and cities, is a growing problem and has been linked with health problems. According to the European Environment Agency (EEA), more than 125 million people across Europe are currently exposed to noise levels of 55 dB or more .
The running noise of a Nissan LEAF powertrain is just 21 dB – less than a ceiling fan (26 dB) and way below the World Health Organisation's night time noise target for Europe (40dB) . At low speed, in a city driving mode, Nissan’s electric vehicles are almost 50 percent quieter than current traditional petrol and diesel cars. This means mass adoption of EVs could significantly contribute to improving noise pollution in Europe’s cities.
Delegates were able to order a shuttle through Facebook Messenger using the search term ‘My electric ride’ and could share their selfie moments from inside the vehicles using #NissanElectric. Each shuttle wore the slogan ‘Silence is Golden’, highlighting how Nissan’s electric vehicles (EVs) can contribute to reducing noise pollution in urban areas with their almost silent powertrains.
Gareth Dunsmore, Director of Electric Vehicles for Nissan Europe, said: “We are delighted to be an official partner of this event, which gives us a fantastic opportunity to show an international audience the true potential of our zero emission technology. The Cannes Lions Festival is all about innovation, purpose and creativity – values which are at the heart of everything Nissan does. We are dedicated to providing intelligent, sustainable mobility solutions for all, and the Nissan LEAF is the ultimate embodiment of this purpose.”
“Our EVs offer a whole range of benefits which can improve the lives of our customers. Not only do they make drivers’ lives easier, offering spaciousness, quality and up to 250 km* of range on a single charge, they also contribute to improving air quality and reducing noise pollution.”
On the 23rd June, as part of the Festival, Nissan conducted a ‘silent interview’ with record-breaking free-diver, Guillaume Néry, from within a Nissan e-NV200. Fans were able to send their questions in via Nissan’s social media channels.
An eye-catching Nissan Half LEAF is also on display in the Main Square throughout the Festival. The Half LEAF is a bisected Nissan LEAF revealing to festival-goers the inner mechanics and electronics of the popular electric passenger car.
Nissan has played a pioneering role in bringing zero emission technology to the commercial mass-market. In 2010, the introduction of the Nissan LEAF – the first mass-market, pure EV launched globally – revolutionised the motoring world. It remains the best-selling EV in history, with over 224,000 LEAF units sold worldwide. Nissan followed this with the introduction of a 100 percent pure electric commercial van, the Nissan e-NV200, in 2014.
For more information about Nissan products, services and the brand’s commitment to sustainable, intelligent mobility, visit http://www.nissan.eu/experience-nissan.html .
*NEDC (New European Driving Cycle) figure
NOTES TO EDITORS:
ABOUT NISSAN IN EUROPE
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan recently announced its Intelligent Mobility vision. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.
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