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New Jersey Mining Co. Receives Trademark Approvals and Advances Apparel Brand with Release of its "Flynn" Skeleton Series and "Toughest Hat in Your Closet" Campaign

COEUR D'ALENE, ID / ACCESSWIRE / August 5, 2021 / Idaho-based New Jersey Mining Company (OTCQB:NJMC) ("NJMC" or the "Company") is pleased to announce the approval of two trademarks from the United States Patent and Trademark Office. Both the Company's "New Jersey Mining Co." logo and headwear slogan, "Toughest Hat in Your Closet" have been approved. The idea for a New Jersey Mining Co. apparel brand was formed in part due to the lack of apparel brands that also do ‘real work' and as a testament to the hard-working employees and mining communities that support New Jersey Mining Co. The Company has forged a strong corporate culture and roll-up your sleeves attitude that cannot be replicated without the willingness to personally accept the many challenges of starting small and taking on the ‘1 in 10,000' odds of putting a gold mine into production.

The Flynn Skeleton Series and "Toughest Hat in Your Closet" campaign is in recognition and celebration of the Company's vertically integrated structure: mining, milling, and drilling; and its ability not to fall victim to somebody else's business plan. The Flynn Skeleton Series features three different designs on the back of three different New Jersey Mining Co. T-shirts, which depict a Skeleton (Flynn) mining, milling, and drilling Golden Chest ore. The name Flynn, and subsequent skeletal character has been adopted by the Company's employees as the patriarch of the Golden Chest and is a tip-of-the-hat to the "old-timers". Patrick Flynn was one of the main discoverers of the Paymaster Claim in 1883, which is the current location of the Golden Chest portal, recent high-grade drill intercepts and potentially the location of future underground development.

The Company currently has multiple colors of the "Toughest Hat in Your Closet" trucker cap (image below) in stock and ready to be shipped. Miner Flynn T-shirts (image below) in stock, Driller Flynn T-shirts (image below) on order, and Miller Flynn T-shirts (no image) in the design phase.

NJMC CEO John Swallow commented, "As everyone knows, we have always bet on ourselves. Our New Jersey gear is designed and tested by us for us, with the idea of providing plenty of everyday apparel that also represents the history and culture of the company. All of us are proud to be Idaho-based and work for an Idaho Company, and especially thankful for the opportunity to live where we work, a rarity in an industry largely centered around remote locations and lengthy spans of time away from home and the family unit. Our approach toward apparel is simple - we do not have an approach. We didn't care for many of the sales reps' uncomfortable t-shirts and $5.00 hats, so we decided to create our own. And if our ‘apparel division' becomes a legit revenue stream, well, then that will be a good thing."

The Company is inviting anyone who supports hard work and fits within New Jersey Mining Co.'s culture, to purchase New Jersey Mining Co. gear at www.njmcmerch.com or via the Company's Instagram and Facebook accounts.

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About New Jersey Mining Company

Headquartered in North Idaho, New Jersey Mining Company is the rare example of a vertically integrated, operating junior mining company. NJMC produces gold at the Golden Chest Mine and recently consolidated the Murray Gold Belt (MGB) for the first time in over 100-years. The MGB is an overlooked gold producing region within the Coeur d'Alene Mining District, located north of the prolific Silver Valley. In addition to gold, the Company maintains a presence in the Critical Minerals sector and is focused on identifying and exploring for Critical Minerals (Rare Earth Minerals) important to our country's defensive readiness and a low-carbon future.

New Jersey Mining Company possesses the in-house skillsets of a much larger company while enjoying the flexibility of a smaller and more entrepreneurial corporate structure. Its production-based strategy, by design, provides the flexibility to advance the Murray Gold Belt and/or its Critical Minerals holdings on its own or with a strategic partner in a manner that is consistent with its existing philosophy and culture.

NJMC has established a high-quality, early to advanced-stage asset base in four historic mining districts of Idaho and Montana, which includes the currently producing Golden Chest Mine. Management is stakeholder focused and owns more than 15-percent of NJMC stock.

The Company's common stock trades on the OTC-QB under the symbol "NJMC."
For more information on New Jersey Mining Company go to www.newjerseymining.com or call:
Monique Hayes, Corporate Secretary/Investor Relations
Email: monique@newjerseymining.com
(208) 699-6097

Forward Looking Statements

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that are intended to be covered by the safe harbor created by such sections. Such statements are based on good faith assumptions that New Jersey Mining Company believes are reasonable, but which are subject to a wide range of uncertainties and business risks that could cause actual results to differ materially from future results expressed, projected or implied by such forward-looking statements. Such factors include, among others, that New Jersey Merchandise will result in any revenues or profits, that recent or continued recent drill intercepts will result in future underground development or an economic resource, an increased risk associated with production activities occurring without completion of a feasibility study of mineral reserves demonstrating economic and technical viability, , environmental hazards, industrial accidents, weather or geologically related conditions), changes in the market prices of gold and silver and the potential impact on revenues from changes in the market price of gold and cash costs, a sustained lower price environment, risks relating to widespread epidemics or pandemic outbreak including the COVID-19 pandemic; the impact of COVID-19 on our workforce, suppliers and other essential resources and what effect those impacts, if they occur, would have on our business, including our ability to access goods and supplies, the ability to transport our products and impacts on employee productivity, the risks in connection with the operations, cash flow and results of the Company relating to the unknown duration and impact of the COVID-19 pandemic as well as other uncertainties and risk factors. Actual results, developments and timetables could vary significantly from the estimates presented. Readers are cautioned not to put undue reliance on forward-looking statements. NJMC disclaims any intent or obligation to update publicly such forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE: New Jersey Mining Company



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