Namogoo
The two companies join forces to analyze visitors' intent in real-time and personalize language and tone of voice for online shoppers as they browse - at scale
HERZLIYA, ISRAEL / ACCESSWIRE / May 17, 2023 / Namogoo, the leading Digital Journey Continuity Platform, today announced a partnership with Persado, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale. By using Namogoo's robust Machine Learning (ML) capabilities, Persado customers can deploy its new Dynamic Motivation solution and leverage Namogoo's powerful intent and segmentation data to drive significant revenue. The integration with Namogoo does not require any additional effort in development or manual intervention. Brands can quickly adjust unique characteristics such as language, emotions, narratives, tone, and voice, to each individual shopper visiting the website in real time.
The two companies join forces to analyze visitors' intent in real-time and personalize language and tone of voice for online shoppers as they browse - at scale
Namogoo's prediction engine trains on 1.5 billion unique monthly visitors of leading eCommerce brands in both the US and Europe and anonymizes the users' identity to give brands the power to leverage online visitors' intent and boost conversion and revenue. By combining these capabilities with Persado's Dynamic Motivation - a new enterprise generative AI marketing solution that personalizes words and phrases in real-time for every online shopper - Namogoo customers benefit from an individualized experience that will encourage engagement and purchase completion following the customer journey.
Namogoo's data points and segments are based on non-personal data and do not rely on cookies or visitor history. This is especially important for both first-time visitors and anonymous visitors, which constitute 75% of total online shoppers today. The proprietary ML technology predicts intent by learning from each visitor's unique signals and digital behavior - thus empowering enterprises to act on that intent and ensure online shoppers complete their journeys.
Displaying one-to-one personalized language on a retail brand's website for their visitors in real time represents a cutting-edge concept in the eCommerce industry, elevating the standard for personalization at scale. Understanding the preferences, purchasing behavior, and motivating factors of shoppers has become indispensable for building brand loyalty and driving sustained revenue growth.
"We at Namogoo are thrilled to join forces with Persado to bring a new level of personalization to the eCommerce experience," said Ohad Greenshpan, Co-founder and CTO of Namogoo. "Leveraging visitors' intent to adapt a website's language will be a game-changer for retail brands, allowing Persado to combine their generative AI capabilities with Namogoo's real-time segments and predictions, and take the world of personalization to new heights. In today's competitive landscape, this type of innovative approach will be critical for brands seeking to drive revenue and achieve lasting success."
"Combining the strong capabilities of Namogoo's predictive engine and Persado's Motivation AI technology - especially our newest Dynamic Motivation for the online cart solution - is a significant step forward in upleveling the digital shopping experience," said Co-founder and COO of Persado Assaf Baciu. "Brands see a 3-5% increase in eCommerce revenue when using Persado Dynamic Motivation to personalize web content at the cart and checkout stages. The impact and value for brands will surely be palpable."
Persado and Namogoo are proud to announce this strategic partnership, which will elevate and individualize the onsite customer experience. By deploying these new, combined capabilities across essential touchpoints in the customer journey, especially in the critical online cart, the companies aim to significantly enhance key business metrics for the world's foremost retail brands.
About Namogoo
Namogoo is the world's first Digital Journey Continuity platform, helping over 1,000 unstoppable brands shape their customer journeys to fit each and every shopper's needs. Namogoo's platform autonomously adapts to each customer visit in real time, lifting conversion rates and revenue, while maintaining eCommerce retailers' margins and bolstering brand equity. Namogoo is available on all major eCommerce platforms, including Shopify, BigCommerce, Salesforce Commerce Cloud and Magneto - serving over a thousand global brands of all sizes.
About Persado
Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world's largest brands, including Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado to generate hyper-personalized communications. Persado's Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value.
Contacts:
Ohad Greenshpan, Co-founder & CTO, ohad@namogoo.com
Assaf Baciu, Co-founder & COO, assaf.baciu@persado.com
SOURCE: Namogoo
To view this piece of content from stats.newswire.com, please give your consent at the top of this page.View source version on accesswire.com:
https://www.accesswire.com/755520/Namogoo-and-Persado-Announce-Partnership-Leveraging-Intent-Prediction-and-Generative-AI-for-Real-Time-Shopping-Personalization
To view this piece of content from www.accesswire.com, please give your consent at the top of this page.
About ACCESS Newswire
Subscribe to releases from ACCESS Newswire
Subscribe to all the latest releases from ACCESS Newswire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from ACCESS Newswire
AI and Cybersecurity Leader, SecureAuth, Appoints Geoffrey Mattson to Help Enterprises Secure Complex Human, Machine, and AI-agent Identities10.12.2025 17:30:00 CET | Press release
IRVINE, CALIFORNIA / ACCESS Newswire / December 10, 2025 / SecureAuth, a leader in AI-driven identity security, today announced the appointment of Geoffrey Mattson as Chief Executive Officer. Mattson's appointment marks the beginning of the company's next phase of growth as enterprises confront a rapid rise in AI agents with real authority, a shift that is increasing the complexity of business relationships and driving urgent demand for modern identity security. The Board of Directors thanks outgoing CEO Joseph Dhanapal, who will remain as a strategic advisor. During his tenure, SecureAuth invested heavily in creating a next generation security platform, featuring our market leading, AI-driven risk engine. With this platform in place, SecureAuth is positioned to capture accelerating demand for identity and access management as agentic AI transforms identity from a static access check into a dynamic control plane for managing complex human, machine, and AI-driven relationships. Mattson
Nasdaq Verafin Joins Global Anti-Scam Alliance10.12.2025 15:00:00 CET | Press release
THE HAGUE, NL / ACCESS Newswire / December 10, 2025 / The Global Anti-Scam Alliance (GASA) is pleased to announce that Nasdaq Verafin has joined GASA as a Foundation Member, strengthening the global effort to combat scams, financial crime, and digital fraud. As fraud tactics continue to evolve across borders and digital channels, cross-sector collaboration has become essential to protecting consumers and building safer financial ecosystems. Nasdaq Verafin's participation marks a meaningful step forward in the shared mission to advance trust, transparency, and resilience across the globe. In addition to joining the global effort, Nasdaq Verafin will join both the Brazil and Mexico chapters of GASA to partner with stakeholders across the financial ecosystem in Latin America, bolstering regional initiatives to combat financial crime. "Criminals are innovating at an unprecedented rate, taking advantage of information siloes and the shortcomings of legacy technology to avoid detection. We a
TIS Helps Treasury Teams Navigate the Ongoing ISO 20022 Transition After the 2025 Banking Deadline10.12.2025 14:00:00 CET | Press release
BERLIN, DE / ACCESS Newswire / December 10, 2025 / Treasury Intelligence Solutions (TIS), a leading cloud-based platform for payments and cash management, is future-proofing organizations with specialized translation services in the wake of the recent November 2025 ISO 20022 deadline. A major turning point for the financial industry, SWIFT now requires banks to move their cross-border payment messages to ISO 20022. As a result, treasury teams are already seeing differences in how their banks send and receive payment information. Adapting to these changes will require a strategic approach to modernizing systems and processes. ISO 20022 replaces a patchwork of older standards with a single approach to structuring payment data. The new universal standard is designed to reduce confusion across markets, improve data quality, and support the level of transparency that regulators around the globe now expect. Moving to ISO 20022 payments takes time and strategic vision, especially when legacy
Majority of Australian Parents (65%) and U.S. Parents 58% Support Social Media Ban for Under 16s, but Kids Say It Risks Cutting Them Off from Key Connections9.12.2025 15:00:00 CET | Press release
New survey of 4,000 parents and children in the U.S. and Australia reveals sharp generational divides in support, fears, mental health expectations, and belief in government enforcement. WASHINGTON, DC / ACCESS Newswire / December 9, 2025 / The Family Online Safety Institute (FOSI) released new research today examining how parents and children in the United States and Australia view social media bans for anyone under 16. The findings reveal strong parental support for such bans, in contrast with widespread concern from children who fear losing friendships and support systems that exist primarily online. The research arrives as Australia implements a national under 16 social media ban, placing global attention on how the policy will affect youth and their families. FOSI's study surveyed 4,000 parents and children ages 10 to 17 to understand how both groups feel about restrictions, enforcement, and the broader impact of social media on daily life. Support for the Ban: Parents vs Children
Techmer PM Joins Formerra's Portfolio in North America9.12.2025 15:00:00 CET | Press release
Formerra will distribute Techmer PM color masterbatches, high-performance additives, and pre-colored compounds across the U.S., Canada, and Mexico. ROMEOVILLE, ILLINOIS / ACCESS Newswire / December 9, 2025 / Formerra, a leader in performance materials distribution, today announced the addition of Techmer PM color masterbatches, high-performance additives, and pre-colored compounds to its expansive portfolio of materials. With this partnership, Formerra advances its application-specific lineup, aligning its material portfolio to customers' evolving needs across North America. A U.S.-based plastics compounder, Techmer PM specializes in value-added color and additive masterbatches and engineered compounds for high-performance plastics and fibers. These products are used in various industries such as medical, automotive, packaging, and consumer goods applications. Techmer PM has consistently invested in its optical and color capabilities, including the recent acquisition of OptiColor Inc.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom